09/10/2026
Read the latest M&M Marketing Update: https://www.mandmmultimedia.com/marketing-update-ai-search-reporting-ai-max/
For more than a year, marketers have talked about “ranking in AI” while relying heavily on third-party estimates.
That just changed in a meaningful way.
Google says its Generative AI performance reporting in Search Console reached worldwide rollout on August 31.
Businesses can now see which pages are earning impressions in AI Overviews and AI Mode — broken down by page, country, device and date.
At the same time, paid search is automating faster. Google’s September AI Max upgrades are beginning for eligible Search campaigns, and Microsoft AI Max is now globally available.
The practical takeaway:
AI marketing is becoming measurable and controllable.
That means the competitive advantage is not turning on every AI feature first. It is having better content, better conversion data and enough strategy to know whether the automation actually improved the business.
We break down what changed and what businesses should do in the latest M&M Marketing Update.
Google is making AI Search more measurable while Google and Microsoft expand AI Max automation. See what businesses should measure, audit and test.
