Small Business Advisor Info Business Coach Mike Shew

08/05/2024

The Corporate Puzzle

These are the seven specific areas you need to consider in your franchise prototype process:

• Primary Aim
• Strategic Objectives
• Organizational Strategy
• Management Strategy
• People Strategy
• Marketing Strategy
• Systems Strategy
These seven areas will fine-tune your plan for ultimate success. In this post, we will cover the first three.

Primary Aim
It's essential in business development to set goals and see a vision for the future. This must go beyond the business as you must consider what you want out of life. What do you dream about? How do you see your success unfolding? Recognizing and understanding these things will give you the momentum to get started and the stamina to see it through. Please take a minute to write them down and tape them to your desk for a constant reminder of your goals.

Strategic Objectives
These are essential in taking your business from surviving to thriving. All of these objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic goals, but here are a couple of the most popular:

1. Money: Setting monetary goals is a powerful yet simple way to see how you are doing at any point in time. It's simple to measure and easy to find adjustments to help meet this goal.

2. Worthy Opportunities: When considering partnerships and other business opportunities, consider whether they will help you reach your primary aim. Those are the best opportunities to consider seriously.

The key to setting standards and goals is not to limit or stress yourself out. You must find quantifiable things to measure your progress toward your primary aim. The above are just two suggestions, but regardless of the standards you set, pay attention to the details, as this is one of the biggest keys to your success.

Organizational Strategy
The strength of your organizational strategy can make or break your business, so it is essential to take the time to put together a solid structure for growth. Generally, a company is organized around the roles and responsibilities that need to be addressed on a daily basis and the personalities required to fulfill these roles.
No matter what roles and responsibilities you have defined for your employees, it would help if you kept your primary aim separate from your company's primary aim or mission statement. Once you've identified your company's primary aim, setting up a position structure that works will be easy.
Remember to develop position contracts. Your employees should sign a contract outlining their roles and responsibilities. This helps keep them unmistakable for you, the employee, other employees, vendors, or others.

You can see how these areas work together to create a solid foundation for your business. If you need help defining any of these areas, please don't hesitate to contact me at [email protected], or you can reach me at 1(850)377.0716 or 1(772)237.1715
https://profitpathcoach.com/coaching/
https://profitpathcoach.com/promo/

07/30/2024

As the saying goes, "Mortar Makes it Happen," implying that the right elements, when combined effectively, can lead to success. In the context of business development, this means understanding and implementing the three keys we are about to discuss.

07/30/2024

Send a message to learn more

07/28/2024

Pestine does not mess around with bugs!

07/21/2024

My first AI website!!

Business Growth Coach Mike Shew, LIFA, MBA, CFBA specializes in helping small business owners overcome challenges and achieve significant growth. Located on the Treasure Coast of Florida, and nationwide our proven process is designed to attract more clients and increase your revenue, even in a slow....

07/19/2024

You Turn Me Right 'Round Baby, Right 'Round

The most significant area of turn-key businesses is franchises. There is a franchise for every industry in the world. Franchises are relatively easy to acquire and come with a pre-packaged, easy-to-assemble system. McDonald's is a prime example of a franchise business, precisely a 12-figure, 38,000-franchise example.

There are a few things we are going to cover:

• Business Format Franchise
• The Franchise Prototype
• Franchise Prototype Standards

Business Format Franchise
The business format franchise came from an earlier model called the "trade name" franchise. The major change was in rights. During the "trade name" days, the franchise owner only had marketing rights; now, franchise owners have ownership rights to the entire business, including systems. This has allowed for a shift in focus from the quality and name recognition of the products carrying the business to sales techniques that carry the business.

The Franchise Prototype
It was the franchise prototypes that allowed for the modifications that help today's franchises stand out with techniques developed by the owners rather than those of the corporation. This can make a significant difference in the franchise's success, as the owner is able to custom-tailor their marketing and promotions to the direct needs of their local target customers.

Franchise Prototype Standards
Notwithstanding the above, no one in their right mind would purchase a franchise if the parent company didn't have a solid plan of action in place to ensure the business's success. So, a few standards are put in place to help jump-start the process of opening a successful franchise.

Build a model of prospective customers and/or clients, suppliers, creditors, and employees who consistently offer high-quality work.
1. Build a user-friendly model that individuals of any skillset can use;
2. Build a defect-free model;
3. Build a model with Operations Manuals;
4. Build a model that will provide guaranteed, consistent results;
5. Build a model encompassing the same branding in color, dress, and facility codes.

These are all ways the parent corporation can ensure its brand stays the same and in front of customers' minds. When you purchase a widely known brand, you will attract customers just for being you.
If you are considering purchasing a franchise, please reach out to me for assistance. Please contact me at [email protected] or you can reach me at 1(850)377.0716 or 1(772)237.1715

https://profitpathcoach.com/online-learning/
https://profitpathcoach.com/coaching/
https://profitpathcoach.com/promo/

07/18/2024

Vets Believe in the Mission Gala 2024, October 5 @ 6:00 - 10:00 pm.

Buy DDS4Vets.org October Gala Tickets Now!
https://dds4vets.org/product/buy-mission-gala-2024-tickets/

SPONSOR A VETERAN TO ATTEND THE 2024 GALA
https://dds4vets.org/product/sponsor-a-veteran-to-attend-the-2024-gala/

07/03/2024

Gather The Troops.

Send a message to learn more

06/23/2024

Are You Aiding & Abetting E-Myths?

Today, we're about to embark on a fascinating journey into the realm of e-myths. These misconceptions often lead aspiring entrepreneurs astray. We'll debunk these myths, equipping you with the knowledge to avoid the e-myth trap.
First, let's take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

• Desire;
• Some capital;
• A projected target profit.

Imagine starting a business as a long-distance race, like a marathon. Initially, everyone is full of energy, sprinting towards their goals. But as the race progresses, the initial enthusiasm wanes, and some even drop out. This is like building a successful business, which requires endurance and adaptability.

There are multiple facets to a successful business; none of them should be overlooked if you want to succeed.

Let's reflect on the entrepreneurial seizure. Entrepreneurial seizure is the roller coaster of emotions that comes with starting, nurturing, and potentially failing a business.

The emotions that will be experienced, in order, are:
• Exhilaration;
• Exhaustion;
• Despair;
• Sense of self-loss.

Entrepreneurial seizure is usually caused by the e-myths and assumptions we outlined. You can get so caught up in the idea of instant success that even the most minor setback will send you into an emotional tailspin. This can also be brought on by the stark realization that you cannot do it all by yourself and will require assistance in areas where you lack knowledge. Now, as you are faced with limited choices, you may feel like you need to turtle, but it is essential for your business that you don't do this.

Please contact me at [email protected] or you can reach me at 1(850)377.0716 or 1(772)237.1715

https://profitpathcoach.com/coaching/

https://profitpathcoach.com/promo/

https://profitpathcoach.com/online-learning/

06/10/2024

Michael Shew can find any business $100,000 in 45 minutes without spending an extra dollar on marketing or advertising.

Guest Speaker and Business Advisor - Michael Small Business Advisor Info Business Coach Mike Shew

Expert In The Area of Business Coaching, Strategic Sales and Marketing.

Register here:
https://www.alignable.com/groups/treasure-coast-alliance/events/business-growth-coach-mike-shew-jun-2024?_seid=10637347019&_tid=2632174

Simple "NO COST" Strategies That Immediately Increase Sales and Profits!

Tomorrow from 12:45–1:45 PM EDT

Part 2 of 3. $10k in 45 Minutes!!! Too many business owners are fooled into thinking that the path to growth is found in the latest social media tactic.

When? Tue, June 11 at 12:45 PM EDT

Who? Business Growth Coach Mike Shew.

Register here: https://www.alignable.com/groups/treasure-coast-alliance/events/business-growth-coach-mike-shew-jun-2024?_seid=10637347019&_tid=2632174

06/10/2024

Simple "NO COST" Strategies That Immediately Increase Sales and Profits!

Tomorrow from 12:45–1:45 PM EDT

Part 2 of 3. $10k in 45 Minutes!!! Too many business owners are fooled into thinking that the path to growth is found in the latest social media tactic.

When? Tue, June 11 at 12:45 PM EDT

Who? Business Growth Coach Mike Shew.

Register here: https://www.alignable.com/groups/treasure-coast-alliance/events/business-growth-coach-mike-shew-jun-2024?_seid=10637347019&_tid=2632174

06/07/2024

DIY ONLINE LEARNING

Access ALL of Our Tools, Resources and Training Online 24/7/365

If you ask any small business owner what they need more than anything in their business, you get the same two answers every time… more clients and more revenue.

How would you like a simple, proven and tested way you can double your profits with little time, effort or expense on your part?

My Online Business Academy is designed to help you generate more leads, attract more clients and make more money than you’ve ever made before in your business.

This program is the equivalent to earning an online MBA in Business.

Gain 24/7/365 Access to the World’s Most Dynamic

Available Anywhere Today.

DIY ONLINE LEARNINGAccess ALL of Our Tools, Resources and Training Online 24/7/365If you ask any small business owner what they need more than anything in th...

06/01/2024

06/01/2024

Defensive Driving And Driver Safety!

Paul Odendahl: 1(845)590-2974 or [email protected]

How do I take the course online?

This 6-hour course is pretty straightforward. You only need a stable internet connection and your phone, tablet, or computer to take it. We also need to guarantee your full focus and uninterrupted time for the course.

How do you get your insurance discount or point reduction?

Upon completion, American Safety Inc. will mail a Certificate of Completion to your provided address and will electronically notify the NYS DMV. If eligible, the DMV will automatically apply the point reduction to your driving record. You are responsible for submitting the Certificate of Completion to your insurance company, which will automatically apply the discount to your policy.

05/28/2024

PR Equals Free Publicity

Today, we will focus on how public relations can benefit your business. You can use three vital public relations areas to boost your advertising results tenfold over your paid advertising.

The key to public relations lies in the following:

Public relations or publicity;
Merchandising;
Promotions.

With a solid plan encompassing the above, you'll have a concrete foundation for using public relations effectively.

Public relations include anything that can be identified as media. Don't limit yourself to any one form of media. The attention of newspapers, television, radio, magazines, bloggers, ezines, and more is equally powerful. Online marketing is as important as, and possibly even becoming more important than, conventional media.

The action steps to get noticed by the media:

Write a press release for your company. The press release must be relevant to your target market and address consumer interest, not just announce your business;

Compress your press release to include one hook and one angle. Whatever you choose, make sure it is attention-grabbing to compel the media representative to read it;

Professionally format your press release. Press releases require a dateline with the most critical information at the top, followed by pertinent facts and figures. Finally, readers must conclude with your contact details, including who and how. Print the press release on your letterhead;

Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other media that will reach your target market. Remember to include relevant blogs, ezines, press release submission sites, and industry professionals.

Ensuring it addresses your target market's product and service needs is more important than a perfect press release. Suppose you provide business owners with a solution to a problem, a way to avoid it, and an opportunity to enhance their lives. In that case, the media and public will be interested.

If you have a connection (or the ability to get a connection) with a celebrity, this can guarantee you'll get attention. Ensure you offer newsworthy information, and then follow up with media outlets to ensure they publicize that information.

"One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business." Jay Abraham

Please get in touch with me at [email protected] so I can show you how to put together press releases that work! Learn how the pros do it and craft the perfect press releases for your business. You can also reach me at 1(850)377.0716.


https://profitpathcoach.com/coaching
https://profitpathcoach.com/promo

05/27/2024

TC Masterminds PSL Chapter May 21, 2024, networking meeting.

Are you a business owner on the Treasure Coast?

You can contact us for a visit by completing the application here: https://www.tcmasterminds.com/application

You can see all the PSL members here: Active Members: https://www.tcmasterminds.com/active-members

We are a one-off group of business professionals.

Please note that Stuart Meetings are the First and Third Friday and Port St. Lucie Meetings are the First and Third Thursday.  Please see the calendar for any updates.

05/27/2024

You are all invited to attend Paul L Odendahl's Education Hour podcast on Tuesday, June 4, from 12:45 PM EDT- to 1:45 PM EDT. Please register here:
https://www.alignable.com/events/1844432/join?_faid=18569

Join us in Port Saint Lucie, FL, online to discover how Michael Shew, LIFA, MBA, SME, can help any business generate $100,000 in just 45 minutes without spending an extra dollar on marketing or advertising.

Guest Speaker, Business Advisor & Author - Michael Shew, LIFA, MBA, SME. Expert in Business Coaching/Mentoring, Strategic Planning, P&L, Sales and Marketing.

Published Author: Dialing for Dollars, Building your Business Profit Brick by Brick and Mastering Entrepreneurial Success.

https://profitpathcoach.com/about/
https://profitpathcoach.com/blog/

05/14/2024

HOW WELL DO YOU KNOW YOUR VENDORS?

Relationship building is one of the most fundamental ways to develop your business. Building relationships with your vendors and those around you can attract new customers and/or clients while increasing awareness of your company’s branding.

The people with whom you work directly on your products and services are the ones who will benefit the most from your success. By getting to know them, you’ll find many opportunities you didn’t realize were there.

Don’t just reward your vendors; inspire them. By offering performance-based incentives that exceed their usual charges, you acknowledge their efforts and motivate them to continue contributing to your business’s growth.

A step-by-step process for creating a partnership with a vendor:

Approach all the vendors you do business with and offer an incentive that is based on performance;

Put a generous incentive plan together from your vendor’s perspective that even takes their suggestions into account;

Develop a clear, concise, and easy-to-track incentive plan. This will increase competition between vendors and ultimately yield higher performance levels;

Promote subsequent sales rather than focusing solely on the initial sale. By doing this, you can allocate more of the profit from the initial sale to your vendors and earn higher profits off the back-end products. Consider the following:

Boosting future sales;
Upselling better quality and more profitable products and/or services;
Cross-selling additional products.
Create an irresistible incentive plan for your vendors by offering generous, exclusive compensation.

Think of all the vendors you work with and the creative ways you can create an incentive plan that entices them to be part of your business. Find innovative ways to use their talents and connections, and you will reap the rewards.

Creating an incentive plan doesn’t have to be complicated. Contact me at [email protected] or 1(850) 377.0716 for assistance in developing your incentive plan for maximum results.

https://profitpathcoach.com/

https://profitpathcoach.com/ask/

https://profitpathcoach.com/online-learning/

05/10/2024

Great time at the DDS4Vets.org Triva Fundraiser on 05/09/2024. Supporting Vets with PTSD and then DDS4Vets.org provides service animals. Donate Now! https://dds4vets.org/product/wc-donation-improve-a-life-donate-now-to-dds4vets

Send a message to learn more

05/09/2024

Christine Yuenger Sell is with Lisa Crawford and
at Harbor Place Port St. Lucie.
May 7 at 9:21 PM · Port Saint Lucie ·

Woot woot! The PSL Masterminds had a great meeting today! The new location has lots of room and a great vibe! Sean Murphy's presentation was so interesting that I forgot to take his picture! Lisa got us all talking about goal setting and where we want to be! Three new possible members came. Thank you! See you all in two weeks!

05/09/2024

Telemarketing is NOT Your Enemy

Today, the focus will be on direct mail marketing and telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it so that customers feel like they are getting personal attention and keep them from blocking your number!

The success realized from direct mail marketing and the availability of computers can be a powerful marketing tool for your success. Telemarketing is best for high-priced, high-margin products and/or services.

Here are the key steps for creating a highly effective direct mail marketing program:

1. List all of the benefits customers will receive from the purchase of your products and services;
2. Select the single most powerful benefit from that list;
3. Build an attention-getting headline around that benefit. Remember to use emotion – fulfill the desire to be young, wealthy, desired, popular or successful;
4. Develop a sales letter using the headline you created to grab attention, provide information, and motivate customers to act;
5. Put together supplementary items such as a brochure, order form, reply envelope, or note that encourages them to read the letter;
6. Rent or purchase a mailing list;
7. Compare cost of mailing vs. cost per order;
8. Continue to test and refine your direct mail marketing plan.

The above demonstrates how direct mail marketing can help you find a local or even country-wide target market to send letters or postcards to attract new clientele and customers. Fine-tuning your marketing campaign will bring better results and lower the overall cost.

To be successful in telemarketing, you need to:

• Put together a plan so you know exactly what you want to accomplish during the call;
• Develop a list of topics to discuss and the questions you want to present concerning these topics;
• Input verbiage checking to see if you are calling at a good time;
• Include enough questions to keep the conversation engaging, but not so many that it feels like an interrogation;
• Start with broad questions and narrow your focus as the conversation progresses;
• Offer feedback to show you are attentive and appreciative of their time;
• Refrain from insulting a prospect’s intelligence or resorting to manipulation;
• Listen first, speak second;
• Be relaxed and engaging.

Telemarketing doesn’t have to be the bane of your existence. You can develop an honest, personal, and effective telemarketing campaign that is engaging, informative, and gets the job done. Think of how you would want to be treated on a marketing call. Ask your friends and family for feedback about what they hate most about telemarketing calls they receive, and work hard to craft your plan better.

“When selling by telephone, you have approximately thirty seconds to convince the customer to listen to you. You need an opening statement that captures their attention, conveys who you are, what you want, and why the prospect should listen.” Jay Abraham

Direct mail and telemarketing can positively affect your business by bringing in new customers and increasing awareness about your products, services, and company branding. Contact me at [email protected] for the resources and tools you need to work through these processes and generate the best possible marketing plan for your business.

ProfitPathCoach.com

05/02/2024

“Bridging the gap that veterans face with services that they are entitled to is imperative.” -Deb Doherty, Founder - https://lnkd.in/ebF9gkRu

Trivia Night Fundraiser 5-09-2024
$30.00 - Join us for dinner and a fun night of trivia! The ticket link is below.

Thursday, May 9th
6:00 pm doors open 5:30
Tutto Fresco 9501 Reserve Blvd Port Saint Lucie, FL 34986

Trivia Night kicking off Mother’s Day Weekend with a few laughs! $30 pp. Includes Specialty Pizza and Salad Buffet, Game, DJ, and Laughs! 1st place prize awarded up to 6 team members. Raffle tickets will be sold for additional great prizes! A cash bar is available! Come support those who support us! Proceeds to DDS4VETS!

Click here to RSVP and pay for your tickets!
https://lnkd.in/eiDYVt5x
More information on DDS4Vets.org here:
https://lnkd.in/eWJNrcDw
https://lnkd.in/ePiG77dq

05/02/2024

DDS4Vets.org Trivia Night Fundraiser is on 5-09-2024, 6:00 pm, and doors open at 5:30. $30.00 per person. Where: Tutto Fresco 9501 Reserve Blvd Port Saint Lucie, FL 34986.

05/01/2024

Turn Prospects into Customers Overnight!

Today, we will explore how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are key ways to draw prospects in and seal the deal. You need to be:

·Inviting;
·Informative;
·Enjoyable.

Most new customers' biggest fear is the buyer’s remorse. You want to avoid this at all costs and should be able to mitigate this feeling if you have provided a quality product and service that delivers on your marketing claims to potential customers.

Nonetheless, buyer's remorse is still possible. There are two ways you can deal with it:

·Offer to refund the customer's money with no questions asked;
·Offer a bonus or free gift that customers can keep even if they return the product.

These offers will assuage buyers' remorse, as just by offering these two things, you have earned the customers' trust.

There are several other ways you can turn a prospect into a customer:

1. Offer a special price as an opportunity for you to test the market;
2. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid's braces, or another tangible reason. This concept will humanize you to your customers, and customers love that;
3. Offer an incentive for referrals;
4. Offer a smaller, more inexpensive product initially to help build trust;
5. Offer package deals;
6. Offer a reduced fee for first purchases if they commit to future purchases;
7. Offer extra incentives, more extended warranties, and free bonuses if ordered by a specific date;
8. Offer financing options, if applicable;
9. Offer a bonus if they pay in full;
10. Offer special packaging or delivery options;
11. Offer "name your own price" incentives;
12. Offer comparative data or other comparison tools;
13. Offer a trade-up or upgrade to something they already have;
14. Offer additional educational information to assist them in making the decision.

The options are limitless, depending on your creativity. You can use these or other ideas to find what works best for your business, products and services, and target market.

Remember this: "By making it inviting, easy, informative, non-threatening, educational, inspiring, and fun to do business with you, you'll loft your company above the competition." Jay Abraham
Need help determining the best strategy for converting prospects into customers?

Contact me at [email protected] for exclusive access to a mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.

05/01/2024

Turn Prospects into Customers Overnight!

Today, we will explore how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are keyways to draw prospects in and seal the deal.

04/24/2024

Make it Pop!

There are (5) major components to good advertising copy (The order of these is essential to success):

·Command Attention;
·Showcase Benefits of Products and Services;
·Prove the Benefits;
·Persuade People to Embrace the Benefits;
·Call to Action.

Advertising is sales in print, so please think about how to showcase your products/services' unique benefits. The emphasis must be on results, not features.

Let's take a minute to reflect on each of the components:

1. Command Attention: This is most often accomplished with a headline. It would be best to have an attention-getter that compels your audience to learn more about your products or services. The best headlines vividly portray the benefits or demonstrate how a problem can be circumvented with your products and/or services. The headline is essentially the advertisement for your advertisement.

2. Showcase Benefits: You must showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. Your customers need to know what's in it for them. Ensure you include helpful, factual, and comprehensive information to illustrate the benefits and how they will benefit your customers.

3. Offer Proof: This is where you prove what your advertisement is offering. It would be best if you established you have a method to deliver. Consider the information that establishes credibility and past performance.

4. Persuade: Provide compelling reasons for potential customers to purchase your products and services. Use a non-hard-sell approach and create scarcity. This process will create urgency in your potential customers so they can take advantage of a potential product and service, which leads us to the final component.

5. Call to Action: You must compel your potential customers to "DO" something. They need to check out your site, sign up for your newsletter, purchase your products, and contact you about your services. Offer a freebie, booklet, sample, product, bonus, demo, consult, limited-time price, etc.

There are many ways to get potential customers excited about purchasing with the confidence that they are getting a fantastic deal.

Good advertisements include all of these components. When creating an ad, take the time to consider each of these components and then strategize how to best place them together for optimal effectiveness.

If you need further assistance, contact me at [email protected] to learn how to create great advertisements from some of the best in the business.

04/21/2024

“BUSINESS OWNER ALERT”

In Chapter One of my new book, I discuss cutting costs. Although this may seem simplistic, it is also intended to keep you on your toes when dealing with family and staff in your business. In the article listed below, an employee stole 38k in a two-year period.

https://lnkd.in/eJeXMuqz

KEEP AN EYE ON EVERYTHING IN YOUR BUSINESS!!

Subscribe on LinkedIn https://lnkd.in/eXy2SYAT

https://lnkd.in/enEbP2bP

https://lnkd.in/e67882JM

https://lnkd.in/eq3AE-pw

[email protected]