Gap Creek Media

05/07/2025

Website structure and navigation are a particularly important topic where your website is concerned. The structure refers to the way a standard HTML-only website works. If you consider the directory or what you may recognize as folders and files on your computer or mobile device, a server hosting web documents functions the same, and the pages are sorted within that directory structure, like a tree....

Website structure and navigation are a particularly important topic where your website is concerned. The structure refers to the way a standard HTML-only website works. If you consider the directory or what you may recognize as folders and files on your computer or mobile device, a server hosting we...

05/05/2025

NAP is the Name, Address, and Phone Number of your business or organization. Its relevance to SEO is both in the consistency of the data across all platforms and the volume of distribution. Allow me to break that down a little in this blog post. I will cover some best practices and the various technologies available for distributing your NAP data....

NAP is the Name, Address, and Phone Number of your business or organization. Its relevance to SEO is both in the consistency of the data across all platforms and the volume of distribution. Allow me to break that down a little in this blog post. I will cover some best…

05/02/2025

Search engines are always evolving to evade those who want to game their system and rank high for certain keywords, regardless of whether their content serves the interest of the person performing the search. Understanding the rules of the road ensures your website doesn't rank poorly or get removed from any index. Some fundamental tools used across the industry will help you produce reliable website audits and follow best practices....

Search engines are always evolving to evade those who want to game their system and rank high for certain keywords, regardless of whether their content serves the interest of the person performing the search. Understanding the rules of the road ensures your website doesn't rank poorly or get removed...

04/30/2025

Your domain name will be used for everything from your website to business email and email marketing, posted on social media, business listings, and mapping systems. It is a large part of your online branding so it is worth taking some time on this subject before making a purchase. You don't want to sit on a good idea too long though because your good idea could slip away while you're considering....

Your domain name will be used for everything from your website to business email and email marketing, posted on social media, business listings, and mapping systems. It is a large part of your online branding so it is worth taking some time on this subject before making a purchase. You…

04/29/2025

I'm writing this content in an editor that has additional settings that will be used to categorize and store this content and combine it with other content that has been previously constructed in order to produce the full web page you are on right now. I'm using a content management system. The alternatives to making this page include using a graphic page builder and producing each full page individually, or breaking out a text editor and writing all the HTML, CSS, and Javascript for each page by hand....

I'm writing this content in an editor that has additional settings that will be used to categorize and store this content and combine it with other content that has been previously constructed in order to produce the full web page you are on right now. I'm using a content management…

04/28/2025

"What's in a name" is many questions rolled into one when creating a brand that needs a name. It may seem simple but there is more to it than just checking for another business with the same name. One doesn't need a registered business to buy a domain name so the name you want may be available for the legal registry but not for the domain registry....

"What's in a name" is many questions rolled into one when creating a brand that needs a name. It may seem simple but there is more to it than just checking for another business with the same name. One doesn't need a registered business to buy a domain name so…

04/24/2025

Search Engine Optimization involves several different areas of your overall web presence. It isn't just what you do on your website or by posting your link everywhere you can. In fact, posting your link all over the place without being intentional and discerning, you can easily tank your chances of ranking well on search engines. Having said that, there is no shortage of bad advice to be found on the internet about SEO....

Search Engine Optimization involves several different areas of your overall web presence. It isn't just what you do on your website or by posting your link everywhere you can. In fact, posting your link all over the place without being intentional and discerning, you can easily tank your chances of....

04/23/2025

Choosing a hosting company may seem pretty straightforward, but there is a big fork in the road when it comes to making this particular decision. Different hosting companies offer different technologies, and knowing which of those is the best fit for your goals requires a little understanding of those differing technologies. I want to go over some of the major differences in the types of hosting companies and cover some of the options you may have skipped over because they seemed too technical....

Choosing a hosting company may seem pretty straightforward, but there is a big fork in the road when it comes to making this particular decision. Different hosting companies offer different technologies, and knowing which of those is the best fit for your goals requires a little understanding of tho...

04/22/2025

Websites are created using various layers of code and software on a computer connected to the internet. Typically, this is done using commercial data centers owned or leased by hosting companies, most of which also sell the domain name you'll need to buy so the world can find your website. The types of content management system options each hosting company provides vary....

Websites are created using various layers of code and software on a computer connected to the internet. Typically, this is done using commercial data centers owned or leased by hosting companies, most of which also sell the domain name you'll need to buy so the world can find your website.…

04/21/2025

Learn how to build and keep a web presence for your business or brand. Each episode and blog post will further empower you to take control of your website, hosting, and email. You'll also learn to manage social media. Additionally, tackle topics like web design, search engine optimization, and content marketing strategies. Each week, we explore various areas of focus. This ensures you have access to all the tools you need to get your brand or business online. We pay special attention to the technologies we use every day with video tutorials and step-by-step instructions on using the tools we've come to love.

Learn how to build and keep a web presence for your business or brand. Each episode and blog post will further empower you to take control of your website, hosting, and email. You'll also learn to manage social media. Additionally, tackle topics like web design, search engine optimization, and conte...

03/19/2020

12/25/2019

Merry Christmas and a Happy New Year to you and yours.