Pesti

We chose to be the world's best supply chain marketers. We partner on powerful projects, connecting top leaders and businesses globally. Why?

Because heartbeats, hustle, and emotion drive every single shipment.

09/02/2026

If your homepage could belong to your competitor, you have a positioning problem.

Most supply chain tech companies default to safe buzzwords like "end-to-end," "scalable," and "AI-powered." But when every vendor sounds identical, buyers struggle to choose.

In a recent live panel featuring marketing leaders from Geek+, Synergy Logistics, and Pier Consulting Group http://Inc., we broke down why supply chain positioning breaks down—and how to fix it.

💡 Ask yourself: Could you swap your company logo with a competitor's without changing a single line of copy?

Read the full breakdown of insights from the panel here: https://hubs.la/Q04vQM6V0

08/24/2026

"We hear that all the time from your competitors."

If you sell B2B supply chain tech, that sentence is every team’s worst nightmare; yet it’s the default reaction from modern buyers.

In our executive webinar, How Potential Customers Perceive Your Brand and Why They Should Choose You Over Competitors, Norman M. (Head of Marketing, Americas at Geek+) shared his front-lines perspective on what happens when prospect meetings hit the dreaded "we all sound the same" wall.
Huge thanks to our full panel for dropping serious insights:
- Norman M. — Head of Marketing, Americas, Geek+
- Dr. Zal Phiroz — Founding Partner, Pier Consulting Group Inc.
- Katie McCauley — Senior Manager of Marketing, Synergy Logistics
- John Monarch — Chief Digital Officer, The Pesti Group
Watch the clip below and tell us: What's the one buzzword you wish B2B tech companies would ban from their pitch decks?
Click here to watch the whole webinar- https://hubs.la/Q04twYVC0

08/18/2026

Is your supply chain tech brand standing out—or just blending into the background noise?

In our recent executive webinar, How Potential Customers Perceive Your Brand and Why They Should Choose You Over Competitors, Dr. Zal Phiroz (Founding Partner at Pier Consulting Group Inc. (https://hubs.la/Q04tkCFJ0) and Harvard Faculty) tackled a question every B2B tech leader needs to answer:
"When you look at the supply chain technology market today, how would you describe the current state of positioning and differentiation? Is this a market where brands stand out, or blend in?"

In a crowded B2B tech landscape flooded with buzzwords like "end-to-end visibility," "AI-driven," and "seamless integration," most platforms sound identical to potential buyers. Real differentiation requires moving past feature lists and framing your solution around the specific ROI and trust factors that buyers care about.

Huge thanks to our expert panel:
Dr. Zal Phiroz — Founding Partner, Pier Consulting Group Inc.
Katie McCauley (https://hubs.la/Q04tkxNy0) — Senior Manager of Marketing, SnapFulfil by Synergy (https://hubs.la/Q04tkyQ10) Logistics
Norman M. — Head of Marketing, Americas, Geek+ (https://hubs.la/Q04tkx7h0)
John Monarch (https://hubs.la/Q04tkwDt0) — Chief Digital Officer, The Pesti Group

Check out the clip below and drop your thoughts in the comments: What’s the biggest mistake supply chain tech brands make when trying to differentiate themselves?

Watch the whole webinar here- https://hubs.la/Q04tkx8f0

07/21/2026

We're proud to announce our partnership with Vegas 2027! Together, we're bringing new ideas to life and redefining the future of supply chain and logistics. This partnership creates unmatched opportunities to collaborate, learn, and bring cutting-edge solutions to every corner of the industry. Register now & save $200 off the current price to attend: https://hubs.la/Q04q42jy0 (https://hubs.la/Q04q43Mg0)

07/14/2026

Last chance.
Your buyers are comparing more than just your competitors. They're comparing every solution that promises to solve the same problem.
Will they remember your brand?
Join us today for How Potential Customers Perceive Your Brand and Why They Should Choose You Over Competitors and discover how to become the obvious choice.

🗓️ Today | 11:30 AM ET

👉 Register now: https://hubs.la/Q04pj44t0

07/13/2026

1 day to go.
Tomorrow, you'll either reinforce what makes your brand different or keep blending into the crowd.

Join us for How Potential Customers Perceive Your Brand and Why They Should Choose You Over Competitors and discover how to sharpen your positioning, build buyer trust, and become the obvious choice in a crowded supply chain technology market.

📅 July 14, 2026
🕦 11:30 AM ET

Last chance to register: https://hubs.la/Q04phsvb0

07/09/2026

You can invest in content, events, PR, paid campaigns, and demand generation but if buyers can't quickly understand why they should choose you, your competitors will. Join our executive webinar, How Potential Customers Perceive Your Brand and Why They Should Choose You Over Competitors, to get the ultimate brand blueprint.
The Expert Panel:
- Dr. Zal Phiroz — Founding Partner, Pier Consulting Group Inc.
- Katie McCauley — Senior Manager of Marketing, Synergy Logistics
- Norman Miglietta — Head of Marketing, Americas, Geek+
- John Monarch — Chief Digital Officer, The Pesti Group
Learn how to cut through the noise, refine your B2B messaging, and build unshakeable client trust.
Event Details:
- Date: July 14, 2026
- Time: 11:30 AM ET
Secure your virtual seat today! https://hubs.la/Q04n_Tbs0

07/01/2026

If your supply chain software does everything for everyone, it’s highly likely your marketing is converting no one.

In a market crowded with "AI-powered, end-to-end visibility platforms," product parity is at an all-time high. When every tech vendor sounds identical, buyers don't struggle to find options—they struggle to see the difference.

The result? Sluggish sales cycles and absolute marketing budget burn.

In 2026, winning requires prioritizing clarity over creativity. If your homepage reads like a category description rather than your unique approach, you have a deep positioning problem.

Stop blending into the background. Read our latest insights to discover the 5 signals of weak positioning and how to fix them: https://hubs.la/Q04n1psx0

Want an objective look at your messaging? Email us at [email protected] for a complimentary Positioning Audit and become your buyer's obvious choice.

06/30/2026

Ever notice how some supply chain brands seem to be everywhere, while others only pop up around trade shows?

Here’s a secret: those "everywhere" brands aren't spending 10x the budget. They’ve just traded exhausting, one-off campaigns for an always-on ecosystem.

In B2B tech, buyers don't sign contracts after reading a single article. They watch, read, and evaluate over months. If you only show up periodically with a fragmented narrative, you’re resetting your clock to zero every single time.

Consistency creates market memory. When your PR and marketing work together daily, your visibility compounds into trust, and that trust drives revenue.

Stop chasing ad-hoc buzz. Read our full breakdown on building a narrative that lasts: https://hubs.la/Q04n22kb0

06/30/2026

Meet the industry leaders joining our upcoming executive webinar, How Potential Customers Perceive Your Brand and Why They Should Choose You Over Competitors.
Speakers:
• 𝗗𝗿. 𝗭𝗮𝗹 𝗣𝗵𝗶𝗿𝗼𝘇 — Founding Partner, Pier Consulting Group Inc.
• 𝗞𝗮𝘁𝗶𝗲 𝗠𝗰𝗖𝗮𝘂𝗹𝗲𝘆 — Senior Manager of Marketing, Synergy Logistics
• 𝗡𝗼𝗿𝗺𝗮𝗻 𝗠𝗶𝗴𝗹𝗶𝗲𝘁𝘁𝗮 — Head of Marketing, Americas, Geek+
• 𝗝𝗼𝗵𝗻 𝗠𝗼𝗻𝗮𝗿𝗰𝗵 — Chief Digital Officer, The Pesti Group
Discover how leading supply chain marketing experts are approaching positioning, differentiation, and trust to help brands become the obvious choice in a crowded market.
July 14, 2026
11:30 AM ET
Register now: https://hubs.la/Q04n1lnY0

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