Patterson Riegel Advertising

10/16/2026

We recently wrapped a full site rebuild for Bojrab Landscape Management, Fort Wayne’s go-to team for residential, commercial, and industrial landscaping. The new site brings their work front and center: real projects, real results, and a much easier path from “I need this fixed” to “quote requested.” Landscaping is a visual business. The website should look like it.

Check out their site: https://bojrabllc.com/

Need a site that shows off what you do? Let’s talk!

Ready to grow your brand? Contact Patterson Riegel Advertising in Fort Wayne, IN. Call 260.422.5614 or send us a message — we’d love to hear from you.

10/09/2026

Quick question: could you tell your last five social posts from a competitor’s?

If AI generated them, maybe not. It’s fast, but it doesn’t know your brand history, your customers, or what you’re building toward. It just knows patterns.

People don’t remember the post that looked fine. They remember the one that looked intentional.

Read our latest blog to learn why “fast” and “on-brand” aren’t the same thing:

AI Can Make a Graphic. A Designer Makes It Mean Something.

09/28/2026

We hope to see the community turn out for this great event! See you there!

09/18/2026

Two of our team members joined Fort Wayne's creative community last night for American Advertising Federation Fort Wayne’s event, “Sunshine and Storms: Weathering a Creative Life,” featuring designer Tad Carpenter.

Carpenter spoke candidly about burnout, rediscovering his passion for design, and why the act of creating itself carries so much weight, regardless of medium.

Great to connect with so many familiar faces from the local agency and marketing world.

09/15/2026

Our team recently spent the day on-site with Northern Indiana Anodize, capturing footage for their upcoming rebrand: sit-down interviews, warehouse walkthroughs, and floor shots.

Big things coming for Northern Indiana Anodize! Stay tuned!

08/07/2026

Heartland Sings brings incredible music to our community, and we're honored to help tell their story.

🙌 Thank you, Lucy Rhymes and Heartland Sings, for the amazing review — we're proud to be your marketing partner!

07/30/2026

Two summers, countless projects, and one incredible intern. 💛 Thank you, Hudson, for everything you brought to the PRA team this summer — your energy, your ideas, and your willingness to jump into anything. Wishing you an amazing senior year at Ball State!

07/30/2026

A perfect 5-star rating isn't the goal. It's a red flag.

Research from Northwestern's Spiegel Research Center found that purchase likelihood peaks between 4.2 and 4.5 stars, never at a flawless 5.0. Customers trust businesses with a few honest reviews mixed in more than ones that look too clean to be real.

Chasing perfection is the wrong strategy. Read the full post for what actually works:

Slipped Google rating? Here's how to respond to reviews, flag the ones that break Google's rules, and build a rating that actually converts.

07/27/2026

We’re excited to introduce Kevin Schueler, our new Graphic Designer!

From day one, Kevin has brought creativity, fresh perspective, and a passion for great design. We're looking forward to seeing the impact he'll make for our clients and our team.

🎨 To help everyone get to know Kevin a little better, we put him through our (highly scientific) new hire questionnaire to capture the essentials:
🖋️ Design style as a font: Avenir — simple but still organic
☕ Fuel of choice: Iced coffee, always
🖥️ Mac or PC: Mac (obviously)
✏️ Process: Sketch first, screen second
🎨 Palette he loves: Teal. Palette he's still making peace with: Yellow
🕹️ The design that started it all: GameInformer magazine covers, 2016-2019 era
🗑️ Trend he'd delete forever: AI-generated flyers
🥏 Random hobby: Rec league Ultimate Frisbee every summer
Oh, and he'd like it on record that the Apple Magic Mouse charging port placement is a design crime.

Welcome to the team, Kevin!

Meet the Patterson Riegel team — Fort Wayne’s advertising agency since 1988. Over 35 years of brand building, media buying, and results-driven campaigns.

07/10/2026

Behind the scenes with a true Fort Wayne staple — we spent the day filming with Coe Heating & Air Conditioning, capturing the people and passion behind 63+ years of trusted service. Stay tuned — this one's going to be cool (pun very much intended)! 😎