Angie Carel AI Consulting

Angie Carel AI Consulting My career has been defined by a constant drive for creativity, strategic thinking, and technological advancement.

AI Advisory | Speaking | Research | Top 50 Women to Watch in AI • A trusted voice in AI transformation known for her refreshingly honest and grounded approach for helping organizations navigate this era of rapid change. As a seasoned Strategic Marketing Leader with over 20 years of experience, including 18 years at the helm of IBA Marketing, I have cultivated a deep expertise in brand strategy, di

gital marketing, and creative leadership. Certified as a StoryBrand Guide, I am passionate about weaving compelling narratives into marketing strategies and am an advocate for integrating artificial intelligence to push the boundaries of innovation and efficiency in marketing. At IBA Marketing, I led numerous successful campaigns across a variety of industries, guiding large teams to achieve brand success through strategic storytelling and digital innovation. I am drawn to opportunities that value human insights and the transformative impact of technology on everyday life. My extensive experience in managing diverse marketing campaigns, coupled with a focus on efficiency and attention to detail, has sharpened my ability to craft messages that resonate with a wide range of audiences.

Next week, I’m heading to sunny Cabo to host an AI learning and building session for the WSI Global Convention.I’m super...
05/28/2026

Next week, I’m heading to sunny Cabo to host an AI learning and building session for the WSI Global Convention.

I’m super duper genuinely excited to present to this group. The conversations I’ve had so far have already made me say, “Yep. These are my people.”

Not just because they’re cool. They are.

But because they ask thoughtful questions. They challenge me. They’re curious, engaged, and really eager to learn.

Like, usually I send out pre-survey questionnaires and get a handful of answers. This one was different. I had to use AI to analyze and group the results.

I’m seriously grateful for the opportunity to support them on their AI adoption journey, and also (this is so important to me) for the way every engagement like this pushes me to keep growing in my own learning, too. And my own confidence to do this stuff... because getting on stage, in front of people, used to make me want to throw up.

The best way to learn AI is to teach AI.

And the best way to conquer public speaking, is to get in front of hundreds of people and do it.

See you next week, WSI World!

For more about it, here's the press release:

https://www.wsiworld.com/blog/ai-adoption-expert-angie-carel-to-speak-at-wsis-2026-global-convention

Every generation gets a different starting point for defining what’s possible.Today was my son’s last day of second grad...
05/20/2026

Every generation gets a different starting point for defining what’s possible.

Today was my son’s last day of second grade.

He won’t know a world without AI embedded into almost everything.

In two months, my oldest daughter turns 26. She and her twin sisters, who are 23, grew up in a digitally connected world. By the time they were teenagers, social life was already intertwined with social media.

And me... I didn’t have a mobile phone until college (Nokia flip phone, baby✌️) . I texted by pressing numeric buttons multiple times until the right letter appeared.

Because of the 18 year age gap between my oldest and youngest I find myself thinking about AI in generational layers.

For my daughters, AI arrived as a “surprise”, just as they were beginning their careers and building their adult-ness.

For my son, AI won’t "arrive" at all. It will simply be part of the landscape.

That difference sticks with me.

I feel fortunate to have both frames to look through: one that sees and understands the disruption (it's real), and one that sees the possibility.

And then there’s me, because I'm navigating this future too.

What does it mean to be future-ready when the future is arriving at different speeds for every generation?

Today I'm just simply reflecting on that.

05/13/2026

Here’s a powerful and effective way to learn AI:

Spin up fake brands.
Create fake products.
Give yourself fake projects.

Make them. Make them ridiculous. Make them funny. Make them fun.

Create the kind of fictional company that would absolutely never get approved at a board meeting.

Then use it as your AI learning playground.

Generate the logo. Animate it. Build the website.

Have ChatGPT write the completely out-of-control employee handbook.

Create the messy financial statements.

Then the endless board meeting notes.

Then the disaster project log.

Then the unhinged lead funnel.

Create fake customer complaints. Fake sales calls. Fake marketing campaigns. Fake investor updates.

Now your team has something to build around.

Give your team (or yourself) weekly projects like:

Build an interactive dashboard that organizes the financial statements, connects to a backend folder where new statements are auto-saved monthly, and updates live as new documents drop.

Also: why does Jane have a $5k monthly Starbucks budget?

Or:

Give every page on the website its own completely inappropriate AI chatbot — a pirate, a max-hype cheerleader, an overly serious 1800s banker, or a drunken Irish businessman.

Spoiler: The best financial advice comes from the Irish man.

Or:

Create an agentic workflow for the completely chaotic lead funnel process.

Or:

Build an AI assistant that summarizes the weekly board meeting notes with a passive aggressive (yet charming) style.

Or:

Give the brand employees… with Myers-Briggs results tied to their personalities. Hire, and fire them. Have tough conversations.

“Jane, you gotta stop cooking your salmon in the microwave.”

You get it.

Create a playground with a fake, funny, ridiculous brand and let people have a blast learning AI with it.

Because AI capabilities are improving fast.

And the safety, data, legal, and governance teams are working really hard, through the right questions, in the background.

If you wait for the green light as your cue to “finally start learning,” you’ll be lapped.

The green light won’t be the moment to cautiously begin exploring.

It’ll be the moment everyone says ‘ok, let’s friggin’ go!’

And the people who have already been experimenting, building, and breaking will be sitting pretty.

—

About The Bureau of Overcomplication:

This is one of my fictitious brands that has earned its way into many of my talks to show what’s possible.

Its core belief:

Simplicity should be viewed as suspicious.

Because if something gets easier, cleaner, or dramatically faster… people might start expecting that level of efficiency everywhere.

05/12/2026

I had an idea while driving and brought it to life in an hour using AI.

A lot of people say AI steals our creativity. I think it can fuel it.

This short video, called The Mismatch, tells the story of a sock that loses its match to a magic portal in the dryer — and then finds friendship with another mismatched sock.

I originally made it as a quick demo for node connection editing in Runway, but it ended up meaning more to me than I expected.

It is not overthought or overly polished. Just a small idea turned into a short video.

And somehow, it hit.

🔈on

This week is a banger! 🎉Here’s where I’ll be and what I’ll be talking about.I’m genuinely honored to be chosen as a trus...
05/11/2026

This week is a banger! 🎉

Here’s where I’ll be and what I’ll be talking about.

I’m genuinely honored to be chosen as a trusted voice in this fast-paced, constantly evolving AI landscape. I don’t take that lightly.

Every single day I’m trying to understand more, learn deeper, and explore new ways of thinking.

One slide I keep in nearly every deck says: Progress beats perfection.

Here's why I push myself so hard: because it’s only through necessity, pressure, and a little bit of overwhelm that I’m forced to find better, faster, more thoughtful ways to work.

That necessity is where I continue to progress in learning AI.

Social media has gotten noisy, and the way the algorithm tends to skew doesn’t always align with my values.Because of th...
05/09/2026

Social media has gotten noisy, and the way the algorithm tends to skew doesn’t always align with my values.

Because of that, you may have noticed I’ve had less of a presence here on Facebook - and over on Instagram.

LinkedIn has become my main content platform. It’s not perfect either, but it continues to be an important place for me to build relationships, share ideas, and connect with new opportunities.

So this is just a quiet little ask:

If you’re over on LinkedIn, I’d love for you to follow or connect with me there.

That’s where you’ll find the best and most consistent version of my content.

https://www.linkedin.com/in/angiecarel/

At today’s PACKED AI in Fort Wayne meetup, I was showing a short little video I made in Runway, and we couldn’t get the ...
05/08/2026

At today’s PACKED AI in Fort Wayne meetup, I was showing a short little video I made in Runway, and we couldn’t get the audio to project loudly.

I fumbled with it for a second, and then a community member said “change the audio output from the sound system to my computer and just put the microphone up to it.”

Guess what? That worked wonderfully.

That sounds really silly and simple, right? It’s not. Because here’s what I said next: “That’s why I love this community... because every problem I have, someone is here to solve it.”

In the AI space, one of the best things you can do is expose your value, and also your vulnerabilities. Because there’s magic in that.

Working together, we achieve more. We learn faster. We grow into better individuals.

As everyone patiently waited on me to figure it out, I felt zero nervousness that someone would be annoyed or upset.

I’ll share my “Mismatched Socks” video with you later. For now, I’m sitting once again in gratitude for our Fort Wayne AI community and for those who showed up today, in person and online, to grow alongside me.

And as a sidebar: I hosted a small cohort talk prior to this meetup about AI and education, and I am still noodling on thoughts that were provoked during it.

Gosh, I’m thankful to be surrounded by such smart, strategic, thoughtful humans.

And a special thank you to MapleTronics for the Nothing Bundt Cakes Bundtinis (oh. my. gosh), the Better Business Bureau for providing the much needed coffee, and Indiana Tech for the beautiful space to meet!

“I’m AI-Fatigued”Either I'm being overly sensitive… or agentic content strategy is leaking out on every corner of social...
05/05/2026

“I’m AI-Fatigued”

Either I'm being overly sensitive… or agentic content strategy is leaking out on every corner of social media. And in my emails. And on blogs I follow.

Last week I saw a post that went notably viral by a well-known AI leader.

It said something like this (paraphrasing):

"I'm so tired of AI. Yep, you heard me... I said it. AND this is literally my full-time job. Sure, I'm doing amazing things… but, I'm exhausted. So, because I'm tired of AI, you probably are too."

Next day, different person: "I'm so tired of AI. Don't get me wrong, I love it, but…"

Next day, my inbox: I have .
AI Fatigue.
AI Fatigue.
AI Fatigue.
AI Fatigue.

I know for a fact that society IS feeling this. We ARE tired.

But still, the marketer in me is screaming.

Here's something I think is happening:
AI Agents are out there scraping the social media wilderness, surfacing what's hot and trending - in real time. Then, AI content generators are serving up a social post on that topic on a silver platter.

Maybe we edit a bit, but then we hit publish.

The algo rewards the user for being timely on a trending topic. Engagement goes up.

Which, technically, is a marketing win. This is a tactic that my marketing agency used in social media strategy years ago.

But the wave of repeating content hits different now.

I'm so "fatigued" by the content bucket getting dumped in my lap 14 times in 48 hours that I had to burn incense in my cute little elephant to create a chill-me-out vibe before writing this post.

To be clear, it’s true that AI fatigues me. It's not the AI itself, it's the keeping up it... BUT, it also energizes me. Both. Always.

The only fix I can see here is when the algorithms start surfacing unique over trending content… which is probably going to happen in, like, never amount of years.

AI got me back into yoga after nearly eight years away.It started at 5 a.m. with Claude asking a question I could not an...
05/04/2026

AI got me back into yoga after nearly eight years away.

It started at 5 a.m. with Claude asking a question I could not answer.

A few months ago, I shared a post that I took 8 personality tests, uploaded the long-form results into my AI research project, and asked it to map the next 1, 3, and 5 years of my AI consulting career based on my strengths, weaknesses, and emerging AI roles.

But what I didn’t share is that I uploaded those same results into another project, too. This one was personal.

I trained an AI to help me understand myself beneath the surface. Focused on character, patterns, blind spots, values.

The morning of my first chat I I ended up in tears.

Claude: What makes Angie, Angie?

Me: “I don’t know.”

Claude: Did you hear yourself? You don’t know what makes you, you.

Me: Yeah.

Claude: When you think about your life, what gets you energized?

Me: Ugh. I need to think about it.

Claude: That’s okay. You’ve been a mother for 25 years. You’ve been self-employed nearly your whole life. You’ve spent so much of your life prioritizing and taking care of other people. But spend some time thinking outside of your title of “mom” and “business owner,” what defines Angie?

Me: Shut down session. Closes eyes. Tears.

Let me be clear.
I LOVE being a mom.
I LOVE being a business owner.
I cannot complain about my life. It is beautiful, and I feel incredibly fortunate for the way I get to live it.

Later that night I was still sitting with that question. What gets me energized? It came to me!

I pulled out my phone, opened Claude and sent a message.

Me: Oh my gosh. I LOVE yoga.

Before I had my son, yoga was a regular part of my life.

Because it made me feel grounded, strong and present.

Claude: Ok, right now, while you're in this feeling, book a yoga session.

So I did. I booked s class at Fusion Yoga.

And at the end of that first session, my instructor, Mary said "I wanted to remind everyone to focus on “what makes you, you.” I froze, and tears just welled up in my eyes (again).

To myself I said: “That’s literally why I’m here.”

I was way out of practice. And super intimidated. But I went back.

At my next class, I walked in and Hannah said, “I was just in your AI session last week!”

Hannah's message that day was about yoga always being a practice. Never a competition with the person beside you.

Then I met Meg.
And Hudson.
And Karysa.

Then I saw a social media post from Fusion that said:
“You thought you were joining a studio. But what you were really joining was a community.”

In three months, it has changed my life. I feel stronger mentally and physically.

I feel more connected to myself.

Something about it feels like mine.

This all started with a conversation with AI. And, a yoga mat.

Thank you for the shout out J2 Marketing!! 🥰
05/02/2026

Thank you for the shout out J2 Marketing!! 🥰

Address

200 6th Street
Fort Wayne, IN
46808

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

https://www.dragonfly-theory.com/

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