Britton Marketing & Design Group

Britton Marketing & Design Group We build brands for the New American Middle. We make aspirational creative inspirational. And we do it all with Midwestern humility. Lifestyle marketing editors.

We are brand-centered content creators. Since our founding, owners Jeff and Sue Britton have assembled a passionate team that has empowered brands like Vera Bradley, Peter Millar, Sherwin-Williams, Benjamin Moore & Co., and Dutch Boy. Our capabilities include — strategy, branding, direct marketing, retail design (environmental and merchandising), digital, video and social — we believe that the bes

t way to illuminate meaningful brands is with great strategy and brand-centered creative content. MARKETING TO WOMEN
Women make up more than 85 percent of the consumer purchases and influence more than 95 percent of the goods-and-services decisions made, in the United States. We know how to speak to women — how to connect with her, how to connect with her friends, how to help her engage with a brand effectively. With five female creative directors on our team, we are uniquely positioned to reach, and truly inspire, this important demographic.

How do you build brand relationships so strong that switching feels like betraying a friend?The secret may be parasocial...
08/29/2025

How do you build brand relationships so strong that switching feels like betraying a friend?

The secret may be parasocial influence.

Learn more about the newest type of influencer at the link in our comments.

One in four consumers are willing to pay more for their favorite brands. Tired of constantly replacing items, they’re re...
08/21/2025

One in four consumers are willing to pay more for their favorite brands. Tired of constantly replacing items, they’re ready to spend a little extra for workmanship that lasts. Are you highlighting what's important to your audience?

Working in different locations gives the mind a chance to think of new ideas. For Meg, her porch swing gives her a chanc...
08/20/2025

Working in different locations gives the mind a chance to think of new ideas. For Meg, her porch swing gives her a chance to focus and do some of her best work. Where is your favorite place to work?

People connect with people, not logos. Home and lifestyle content has become personal and aspirational. Consumers are bu...
08/19/2025

People connect with people, not logos. Home and lifestyle content has become personal and aspirational. Consumers are building relationships with creators who use real-life moments to build personal connections even from a distance.

Want to learn more about how you can make the connection? Visit the link in our comments.

The middle class isn’t what it used to be. A new segment, the New American Middle, connects with brands that reflect the...
08/15/2025

The middle class isn’t what it used to be. A new segment, the New American Middle, connects with brands that reflect their values and identity.

Great Jones Cookware is a brand that understands and appeals to the core values of their audience and speaks to them directly.

How do you market to heritage consumers if you are not a heritage brand? Check out the link in our comments to learn more.

Why should you partner with us?1. With an award-winning founder and a team of experienced creatives at your disposal, yo...
08/11/2025

Why should you partner with us?

1. With an award-winning founder and a team of experienced creatives at your disposal, you can trust us to understand and elevate your brand.

2. We know how brands function and where consumers fit into the universe that is your brand. We understand how to effectively manage a house of brands or a branded house.

3. Our team is not only knowledgeable but works extremely well together. With a wide variety of experience we provide a deep well of expertise across every project.

Want to learn more about what makes us the perfect partner for your brand, check out the comments!

Family is safe, encouraging, and foundational. For the New American Middle, family is where meaning and values are shap...
08/08/2025

Family is safe, encouraging, and foundational. For the New American Middle, family is where meaning and values are shaped. Brands that create that same sense of comfort are the ones that win.

Are your strategies connecting with the New American Middle? Learn more about the core value of family at the link in our comments.

From reposting to seeing what your friends are loving, Instagram is stepping it up with these new features!P.S. You can ...
08/07/2025

From reposting to seeing what your friends are loving, Instagram is stepping it up with these new features!

P.S. You can disable location sharing if that’s not your thing.

A digital detox is a growing consumer behavior rooted in burnout and overstimulation. With more and more users stepping ...
08/07/2025

A digital detox is a growing consumer behavior rooted in burnout and overstimulation. With more and more users stepping away from screens to reset, your content needs to be intentional, valuable, and honestly… worth their time. Prioritizing quality content over frequency will make sure your audience remains excited to hear from you.

Have a burning marketing question you’d like us to answer? Drop it in the comments!

We help brands tell a story that keeps consumers on the edge of their seat. By identifying and expanding your brand’s ve...
08/06/2025

We help brands tell a story that keeps consumers on the edge of their seat. By identifying and expanding your brand’s vertical, we help you carve out a unique position in the market.

Ready to discover your brand’s space? Let's connect and build something great!

Help us give a big welcome to Grace, our new Account Coordinator!Grace has a magnetic personality and is bringing experi...
08/05/2025

Help us give a big welcome to Grace, our new Account Coordinator!

Grace has a magnetic personality and is bringing experience in communications, PR, and a passion for helping clients.

Drop a comment and welcome her to the team!

We have been so fortunate to have Amanda on our team for over a decade. Her insight and dedication brings so much value ...
08/04/2025

We have been so fortunate to have Amanda on our team for over a decade. Her insight and dedication brings so much value to our team. We are so excited to see what the future holds!

Address

6112 Constitution Drive
Fort Wayne, IN
46804

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+12604690450

Website

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