One Lucky Guitar

08/06/2026

Michelle and Erin represented OLG at the Greater Fort Wayne Inc. (GFW) Women's Network luncheon. Women's Network events are designed to connect, inspire and empower women and allies through GFW's annual professional development and career enrichment event series.

Thank you to Greater Fort Wayne Inc. for fostering opportunities that connect and support professionals throughout our community to build a dynamic and thriving Allen County.

07/30/2026

At OLG, we position professional services organizations’ expertise in competitive marketplaces and articulate what sets your company apart. To do that, first, we hone the target. This is crucial because when you identify your decision-making prospects’ motivations, you grasp how they define success, which helps you see how you fit into their bigger picture.

With clarity on what you have in common, you’re ready to differentiate the offering. We explore your services and systems, and build the tools to market each as irreplaceable.

One of the strongest tools in your arsenal is the articulation of not just what you do, but how you do it.

Learn how One Lucky Guitar uses Process Branding to turn abstract expertise into a competitive, value-driven asset.

07/27/2026

When the Community Foundation of Greater Fort Wayne released the "2020 Allen County Women and Girls Study," it led to the establishment of the Women's Fund of Greater Fort Wayne

In 2025, the Women’s Fund conducted a follow-up study to provide an updated assessment of the status of women and girls in Allen County. The study centered on the Fund’s three focus areas identified from the 2020 study: Economic Security, Personal Safety and Young Women & Girls.

We were honored to partner with the Women’s Fund on the 2025 report and supporting materials and to help tell the overarching story of women and girls in Allen County—informed by thousands of women and girls in our community.

One Lucky Guitar partnered with the Women's Fund of Greater Fort Wayne to develop the 2025 Moving What Matters Update.

07/22/2026

We're excited to welcome Allie Brigson to the OLG team as our new Account Associate! Allie plays an integral role in managing the day-to-day workflow across client accounts. She works closely with members of both the Accounts and Creative teams to keep projects on track, maintain clear communication, and ensure deliverables align with client expectations. This is a newly created position to accommodate OLG's growth. We've increased our workforce by 10%.

07/17/2026

When it comes to consumer brands, we believe personality wins. Vivid landscapes inspire. And that you have to stand up to stand out.

The key to doing so lies in a brand’s willingness to get curious. Each brand has a true north that guides it toward the promise it makes to each person, in every interaction. But the expression of that true north—or the path you take to get there—has room for exploration.

The truth is: Your brand isn’t for everybody. It can’t be—or it shouldn’t be, if you don’t want to get lost in a sea of noise vying for your consumers’ time and attention.

The trick to standing out is to first stand up—by staking a claim in what you believe in and what problem you solve like no other, so that you can let your audiences know you’re the brand for them.

Your organization is a living, breathing business with a unique value proposition for people with specific tastes and interests. At One Lucky Guitar, we help you articulate that, taking your brand from “I’ve never heard of it” to “I can’t live without it.”

Contact us to learn more about our process and how we can help your brand stand up to stand out!
https://oneluckyguitar.com/contact/

07/14/2026

Brand Strategist Jasmine Lobacz recently earned her Certificate in Fund Raising Management (CFRM), a highly regarded professional certification offered locally by the Community Foundation of Greater Fort Wayne in partnership with the Indiana University Lilly Family School of Philanthropy.

Through this intensive, four-part program, Jasmine deepened her expertise in fundraising strategy, donor engagement and nonprofit management—knowledge that will strengthen the guidance and support we provide to our nonprofit partners every day.

Congratulations, Jasmine, on this well-earned achievement!

07/10/2026

The best work happens when the right people come together around a shared purpose.

We’re grateful to partner with clients and vendors who care deeply about the people and communities they serve—and to do that work alongside a team that brings imagination, resourcefulness and empathy into everything they do.

That alignment matters. It’s what helps meaningful ideas grow into brands and stories that truly connect.

07/07/2026

High five to Art Director John Jehl, who's celebrating his first OLG-iversary! 🙌 Your blend of the practical and creative brings a unique perspective to your design work, helping our clients' visions come to life.

06/29/2026

In 2016, One Lucky Guitar began a partnership with Riverfront Fort Wayne rooted in a simple, powerful idea: our rivers—and our community—are always moving.

Through a series of Soul Sessions Workshops, we brought together voices from across Fort Wayne to uncover the deeper story behind the riverfront. From those conversations emerged a unifying Brand Platform, Manifesto and visual identity suite, including the logo. We chose a range of bright colors to accommodate the river’s many vibrant, versatile uses. The logo's continuous line symbolizes the rivers’ inclusive, ongoing nature. If you look between the lines, you can see three rivers beneath a rising sun.

OLG also helped design the Riverfront Fort Wayne website, created a brand video, and coordinated the Promenade Park Phase I launch event—all capturing the rhythm, energy and forward motion of a place that has always brought people together.

What followed was more than a brand identity. It became a foundation for storytelling and placemaking. A bold, collective vision supporting a transformative era of investment and growth along Fort Wayne’s riverfront. This is the kind of work that happens when a brand is built with, not for, a community.

06/26/2026

One of the best parts of living in northeast Indiana is that you don’t have to go far for a change of scenery. With summer break in full swing, we asked the team to share their favorite day trips and weekend getaways. From family favorites to a few under-the-radar gems, here’s where we’re heading when we need to get away.

Discover the OLG team’s favorite day trips and weekend getaways in and around northeast Indiana and get ideas for your next adventure!