TSC, Previously The Starr Conspiracy

TSC, Previously The Starr Conspiracy Redefining Marketing for Tech Companies We break the script to create defining moments and definitive experiences that cement vendor preference. So jump in.

The Starr Conspiracy is redefining marketing for tech companies—because the blocking and tackling era is over, and the road to hell is paved with performance optimizations. It's time to burn playbooks, and we just bought a fireworks factory next to a fertilizer plant. Experience Design: Customer experience isn’t some funnel you shove people through. That’s how you make foie gras. Customer experien

ce is chaotic—we can’t control the sequence of events, but we can control the quality of moments. Radical Go-To-Market Strategies: Forget the conventional GTM playbook—we’re here to break that script. We craft unique strategies for B2B tech companies that know the same old s**t doesn’t work anymore. We’re not ad pushers. We’re problem solvers. Brand Strategy: We don’t just build brands—we create legacies. Our holistic strategies pull together every piece of your business into one sharp, unforgettable experience. Defining Moments: These are points when the true nature of something reveals itself. We design experiences—across brand, marketing, sales, product, and customer success—that build vendor preference. Sales Experience Alignment: Sales doesn’t start with a lead—it starts with a connection. We align your sales process with your experience vision to build trust and create customers for today and tomorrow."

Is your marketing strategy built on bad data? Do you know how to get data that you can actually profit off of?Check out ...
12/06/2023

Is your marketing strategy built on bad data?

Do you know how to get data that you can actually profit off of?

Check out our latest e-book and learn all about the data you should give a s**t about.


https://hubs.ly/Q02c5KyV0

Check out our guest author Chase Caswell's contribution to The Starr Conspiracy Work Leader Weekly Newsletter! We are t...
08/09/2023

Check out our guest author Chase Caswell's contribution to The Starr Conspiracy Work Leader Weekly Newsletter! We are talking return to office and how it affects retention... get our awesome newsletters here:

Subscribe to our newsletters. Stay ahead of the curve.

Since the start of the pandemic, work policies have changed. Flexible hybrid work options, work-from-home, and employee...
08/04/2023

Since the start of the pandemic, work policies have changed. Flexible hybrid work options, work-from-home, and employee benefits that focus on well-being are shaping the way we work and the way we live our lives. In this week's "hey, Bret Starr!" podcast, Bret and Lance talk about how the pandemic has shown us different ways to work... you can sign up for our Work Leader Weekly Newsletter here: https://hubs.ly/Q01ZQpvj0 and catch this week's Work Leader Weekly Podcast Ep. 19 https://hubs.ly/Q01ZQhrW0

Want to know the top Work Tech events being attended and exhibited at in 2023 by your peers? Lucky for you, we asked the...
07/31/2023

Want to know the top Work Tech events being attended and exhibited at in 2023 by your peers? Lucky for you, we asked the question for you! Check out our latest e-book, Know Before You Show: The big book of Work Tech events, 2023, for all the deets on who is attending what, and how to get ready to exhibit.

Download our new e-book, Know Before You Show: The big book of Work Tech events, 2023

Have you ever wondered what truly sets a brand apart from mere branding? Listen up as SteveSmith and hey, Bret Starr bre...
07/20/2023

Have you ever wondered what truly sets a brand apart from mere branding? Listen up as SteveSmith and hey, Bret Starr break down differences between brand and branding and share insights into our most recent ebook on their Podcast hey, Bret Starr! Podcast, Ep. 37 - https://hubs.ly/Q01YdDPr0

This week, Steve and I talk about brand.The measures for determining the success of a branding strategy are brand recognition (do people know you exist?), fu...

Want to win $100? Participate in our latest survey and seize the chance to share your thoughts on PR's significance with...
06/27/2023

Want to win $100? Participate in our latest survey and seize the chance to share your thoughts on PR's significance within marketing and communications strategies.📣💰
https://hubs.ly/Q01VXsBG0

New survey! We're working on a report that explores PR as part of a broader marketing or communications strategy. Want t...
06/14/2023

New survey! We're working on a report that explores PR as part of a broader marketing or communications strategy. Want to give us your two cents, and we’ll exchange that for a chance to win $100?

https://hubs.ly/Q01TBdV10

The pandemic turned Employee Experience into a bona fide household (or should we say officehold?) word. But here's the d...
05/30/2023

The pandemic turned Employee Experience into a bona fide household (or should we say officehold?) word. But here's the deal: while everyone agrees it's super important, we can't seem to settle on the ultimate EX strategy. 🤔

That's where you come in, oh wise People Leaders! We want your take. Share your successes, roadblocks, and any noticeable tech impacts.

Your valuable time and perspective mean the absolute world to us, so we want to shower you with gratitude. All who complete the survey will enter in a chance to win one out of FIVE $100 Visa gift cards!

Click the link to contribute!

Take this survey powered by surveymonkey.com. Create your own surveys for free.

Participate in our research survey that delves into all things ROI, and you might just secure one of five fabulous $100 ...
05/08/2023

Participate in our research survey that delves into all things ROI, and you might just secure one of five fabulous $100 gift cards as a prize! https://hubs.ly/Q01NZ6-x0

If you don't migrate to Google Analytics 4 before the July 1 deadline, your ad campaigns could be disrupted when Univers...
05/03/2023

If you don't migrate to Google Analytics 4 before the July 1 deadline, your ad campaigns could be disrupted when Universal Analytics stops processing data. Don't risk it - let us guide you through a seamless transition to GA4. https://hubs.ly/Q01NB0sy0

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