06/22/2020
Let me break it down for you.
While Social Media Managers can offer varying packages, the following is a list of the main services and responsibilities that come with being a Social Media Manager. Keep these in mind when you’re looking to engage a Social Media Manager for your business or your next project!
And bear in mind – this list is not exhaustive:
Social media marketing / content strategy
Target market research
Competitor research
Posting to platforms and scheduling upcoming posts on a scheduler/management software, like Hootsuite
Content calendar planning – deciding on themes for the week, planning what posts will go out, getting these posts approved by clients
Keeping up to date with the current campaigns, events, initiatives and news within the client’s business
Optimization of each social media platform (e.g. making sure the profile and cover photos are up to date, making sure the about/bio sections are filled out)
Content management – organizing the client’s content (imagery, video, blogs, etc.)
Content production – creation of graphics, branded images, blogs
Graphic design; use of Photoshop, InDesign, Canva, Wordswag or other design software
Visual design of the social media platforms – e.g. the Instagram “grid”
Sometimes even photography or video filming/editing (if the Social Media Manager offers this)
Create “Stories” for each relevant platform (did you know that LinkedIn will soon be utilizing stories too?)
Content curation – requesting imagery, blogs and other content from the client
Sourcing relevant industry content, research on what’s happening in the client’s industry
Managing influencers and collating influencer content
Collating “user-generated” or customer/fan content
Community management and customer service – replying to comments/messages
Engagement; engaging with other users/accounts and implementing growth strategies
Influencer research and outreach
Copywriting
Branding
Hashtag research and strategy
Facebook Advertising campaigns – strategizing, planning, optimising, creating, reporting, funnel strategy, pixel tracking, custom audiences and conversions creation
Reputation management
Social listening; gauging brand sentiment on social media
Invoicing / accounts
Database updating – organising client imagery, content, resources, documents
Analysis and reporting – then reporting this back to clients
Client management – calls, meetings, updates… any and all communication with said clients
Frequent training/upgrading to learn new platform features and changes!
As you can see, when you hire a Social Media Manager, you are hiring their expertise, knowledge, experience, strategic + creative thinking… and then their time on top of that.
