12/26/2025
MEET THE FOUNDER - KATERINA TOUCHON
Let me properly introduce myself.
My name is Katerina Khrustaleva Touchon.
I’m an International Art Consultant with 16 years of experience in marketing and art marketing.
Over the years, I’ve worked with museums, galleries, government and private cultural projects, international art fairs, and commercial brands. My work sits at the intersection of art, strategy, psychology, and visibility.
I’ve collaborated with artists, institutions, and creative organizations across the US, Europe, Russia, and internationally, helping them position their work, build clear narratives, enter new markets, and connect with audiences, collectors, and institutions.
My background is academic as well as practical. I hold a Master’s Degree in Sociology, and this understanding of how people think, perceive value, and make decisions deeply informs my approach to marketing. I don’t believe in “hype.” I believe in structure, clarity, and long-term strategy.
I’ve worked on large-scale cultural initiatives, art festivals, exhibitions, international collaborations, and independent artist careers. I’ve launched and managed art projects, exhibitions, and platforms, and I understand both the creative and the operational sides of the art world.
Today, my focus is helping artists, galleries, and creative entrepreneurs translate strong artistic work into sustainable careers — through positioning, portfolio strategy, branding, and international visibility.
“Others teach how to create art.
I help you understand what to do next.”
— Katerina Touchon
