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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Kwedar & Co.

Name: Kwedar & Co.
Address: 7101 Bryant Irvin Road #16172, Fort Worth, TX, 76132, US
Telephone: +18174059878
Rating: 5

PR & messaging for purpose-driven B2B companies ready to become the obvious choice in their industry.
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We find the story inside your business and make sure the right people hear it.

08/04/2026

Lauren Kwedar Cockerell joined Lisa Ryan on The Manufacturers Network podcast, and they spent the episode pulling on a thread that runs through almost every company (particularly manufacturing and other unsung heroes of our economy) we talk to.

Why do companies that are genuinely exceptional at what they do keep ending up in price conversations? And what does it actually take to get out of them?

Give it a listen. 🎙️ https://loom.ly/slxzMcw

07/20/2026

The Thread™, explained: Excavate.

The Thread is Kwedar & Co.'s proprietary four-stage messaging methodology, and it always begins in the same place.

Excavate is not a brainstorm and it's not a brand workshop. It's a deep-dive discovery process built around the questions nobody has thought to ask about your business: why you do this, why it matters, what your client's life actually looks like on the other side of working with you (and a lot more where those came from).

The goal is to get past the answer you give on autopilot — the one that sounds like every competitor's website — and down to the real reason your work matters. Because the first answer is never the story. Excavate is our process for how we get to the one that is.

Three more stages to come.

07/13/2026

Two days until camp. ⛺

On July 15, Kwedar & Co. founder Lauren Kwedar Cockerell takes the stage at the Fort Worth Chamber's Marketing Summer Camp to talk about The Human Edge: How PR and Storytelling Power Growth in an AI World.

If you're registered, we'll see you there. If you're not, keep an eye out for the recap; we'll be sharing the key takeaways soon.

07/09/2026

Your numbers are holding steady. Your workforce is reading a different story entirely.

The gap isn't that leadership is hiding something while employees stay in the dark. It's that leaders are fluent in a kind of information their people never see, and nobody is translating it for them.

Issue 7 of The Current is live, and it's for any leader navigating that middle ground right now: nothing is on fire, but enough is shifting that staying silent doesn't feel right either.

📰Read issue 7 here: https://loom.ly/WKJrrw8
💌Subscribe here so issue 8 comes straight to your inbox: https://loom.ly/8wOcoNY

07/08/2026

Before "Pirates of the Caribbean" was a movie, it was a theme park ride with no plot, no characters, and no story to follow, just atmosphere. So when word got out that Disney was turning it into a film, Hollywood wasn't exactly optimistic; the genre was considered box office poison, and the whole thing smelled like a corporate cash grab.
Then "Curse of the Black Pearl" came out, and the rest is history: five movies, $4.52 billion at the box office, and fans still dressing up for it twenty years later.
What made the difference wasn't the cast. It was that the writers didn't start with what pirates are — they started with what people feel when they dream about them: freedom, danger, escape, a life outside the rules. They found the longing underneath the obvious, and built the story from there.
In the second installment of her storytelling series, Director of Story Elizabeth Menes connects that work to what we do for businesses every day: finding the real story underneath what a company makes or does. If a theme park ride can become a multi-billion-dollar franchise this way, imagine what it could do for you.
Read it here: https://loom.ly/SEb4XHo

06/29/2026

"We don't have a story."

It's one of the most common things Kwedar & Co. hears from B2B companies, and it's never true.

The problem isn't the absence of a story. It's that most companies are too close to their own work to see what makes it vivid, resonant, or worth telling. They know what they do. They're used to describing it in practical, accurate terms. And that accuracy should be enough — but it never quite is.

Director of Story Elizabeth Menes makes the case that story lives in B2B, in manufacturing, in professional services, in businesses that have spent decades doing excellent work while describing themselves in ways so flat that the outside world never grasps why they matter.

If Avis, Maersk, and Buc-ee's can find it, so can you.

Read it here: https://loom.ly/1yDTVJU

06/25/2026

Only 13% of employees strongly agree that their organization's leadership communicates effectively.

Not 13% in struggling companies. Thirteen percent across the board. Those aren't great odds.

Issue 6 of The Current is live, and it's for any leader who has ever sent an email and considered the communication done. Spoiler: sending isn't the same as landing.

If you have a stratified workforce — front office and shop floor, multiple shifts, multiple languages — this one is especially worth your time.

Subscribe at the link so Issue 7 comes straight to your inbox. https://loom.ly/8wOcoNY

06/22/2026

Do you know your value as a leader — and are you charging accordingly?

Kwedar & Co. founder Lauren Kwedar Cockerell joined Lorie Jones on the Fearless Females podcast to talk about owning your value as a business leader: what it means to stop undercharging, how to scale a team without losing your footing, and why "hire slow, fire fast" is true, but only if you do it with humanity.

Fifty minutes of candid conversation for anyone building something worth building.

Give it a listen. 🎙️ https://loom.ly/vnK-QX4

06/18/2026

Kwedar & Co. is heading to camp. 🏕️

On July 15, founder Lauren Kwedar Cockerell will be the keynote speaker at the Fort Worth Chamber's Marketing Summer Camp, a one-day summit for the marketers, communicators, and wears-all-the-hats professionals helping Fort Worth businesses grow.

Her session: The Human Edge: How PR and Storytelling Power Growth in an AI World.

If you've been watching AI reshape how buyers find and trust vendors — and wondering what that means for how your business shows up — this one's for you.

Registration is open now. Camp spots are limited. Check it out here: https://loom.ly/1dPN3tM

06/15/2026

Last month, Kwedar & Co. founder Lauren Kwedar Cockerell got to hear Dr. Benjamin Hardy speak at an EO Fort Worth event, and then promptly became, in her words, "the human embodiment of the 🤯 emoji."

His new book, The Science of Scaling (co-authored with Blake Erickson), is now on the reading list, and it's not a comfortable read. It asks hard questions: What are you dragging around that's keeping you from your future? What are you saying yes to that needs to go? What needs to be pruned so the rest can grow stronger?

The central idea: stop using the past as your benchmark. Use a big, impossible goal with a short timeline instead — and let it force you to reimagine what your business can actually become.

For any B2B leader who suspects they've been playing small, this one's worth your time.

📚 The Science of Scaling by Dr. Benjamin Hardy and Blake Erickson

Address

7101 Bryant Irvin Road #16172
Fort Worth, TX
76132

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+18174059878

Website

https://www.kwedarco.com/

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