Kwedar & Co.

Kwedar & Co. PR & messaging for purpose-driven B2B companies ready to become the obvious choice in their industry.
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We find the story inside your business and make sure the right people hear it.

Last month, Kwedar & Co. founder Lauren Kwedar Cockerell got to hear Dr. Benjamin Hardy speak at an EO Fort Worth event,...
06/15/2026

Last month, Kwedar & Co. founder Lauren Kwedar Cockerell got to hear Dr. Benjamin Hardy speak at an EO Fort Worth event, and then promptly became, in her words, "the human embodiment of the 🤯 emoji."

His new book, The Science of Scaling (co-authored with Blake Erickson), is now on the reading list, and it's not a comfortable read. It asks hard questions: What are you dragging around that's keeping you from your future? What are you saying yes to that needs to go? What needs to be pruned so the rest can grow stronger?

The central idea: stop using the past as your benchmark. Use a big, impossible goal with a short timeline instead — and let it force you to reimagine what your business can actually become.

For any B2B leader who suspects they've been playing small, this one's worth your time.

📚 The Science of Scaling by Dr. Benjamin Hardy and Blake Erickson

The latest Dallas Fed manufacturing survey tells two stories at once.Production slowed. Hours declined. Capacity utiliza...
06/11/2026

The latest Dallas Fed manufacturing survey tells two stories at once.

Production slowed. Hours declined. Capacity utilization dropped. And yet — leadership expects significant activity in the next six months.
Both things are true. And that's exactly the communication problem.
When current conditions are mixed but the outlook is strong, the gap between what leadership is saying and what employees are experiencing gets filled with something if you don't fill it yourself. Usually rumors.

Kwedar & Co. dug into the data and what it actually means for manufacturers trying to hold their teams together through a transition period.

Read it here: https://loom.ly/yxgFPxM

Your reputation used to age like an oak tree. Now it's a dandelion puff.One gust of irrelevance — a few months of silenc...
06/08/2026

Your reputation used to age like an oak tree. Now it's a dandelion puff.

One gust of irrelevance — a few months of silence, a stale website, no recent press — and what took years to build stops showing up in the answers that matter.

Issue 5 of The Current is live, and it's the one to share with whoever at your company is responsible for visibility. AI search doesn't just reward activity; it rewards consistency across multiple channels, over time. And one lane isn't a strategy.

Check out the story in the link, and be sure to sign up to get issue 6 straight to your inbox.
https://loom.ly/LciONxE

Single parent. Full-time director. Constant juggler.Kwedar & Co.'s Director of Ops Jessica Pickard knows what it means t...
06/04/2026

Single parent. Full-time director. Constant juggler.

Kwedar & Co.'s Director of Ops Jessica Pickard knows what it means to feel like your hair is on fire — and she knows what it took to finally put it out.

Hint: it wasn't doing more. It was letting go of the right things.

Her latest post connects that personal turning point to something we see with our clients every day: the most capable businesses are often the most stretched, and the work that's falling through the cracks is usually the work that would set them apart.

Worth a read. kwedarco.com/news/delegation-growth-move

Summer is on the calendar. So are a handful of Thread-tightening sessions at Kwedar & Co.Messaging isn't a set-it-and-fo...
06/01/2026

Summer is on the calendar. So are a handful of Thread-tightening sessions at Kwedar & Co.

Messaging isn't a set-it-and-forget-it exercise. Your business has changed. Your market has shifted. The story you told 18 months ago may still be true, but is it still the whole truth? Is it still the *sharpest version* of the truth?

That's what a Thread-tightening session is for: a focused conversation to pressure-test your messaging against where your business is right now. What's changed. What's evolved. What's still core to everything you do.
If it's been a minute since you've looked at your messaging with fresh eyes, that's probably your answer.

📩 Email [email protected], call/text us 817-405-9878 or visit kwedarco.com to learn more about The Thread™.

https://loom.ly/Q8QXAsg

Every leader we work with is exceptional at what they do. And when they come to us, very few of them can tell you why it...
05/26/2026

Every leader we work with is exceptional at what they do. And when they come to us, very few of them can tell you why it matters.

That's just the nature of the work; you're too close to it. The story that would make a prospect say "that's exactly what I need" is usually buried deep beneath the answer you default to when someone asks "what you do?".

Kwedar & Co. founder Lauren Kwedar Cockerell joined Kandas Rodarte on the Gratitude Geek podcast to talk about how to find the story only you can tell, and what it actually takes to get that story in front of the right people.

Give it a listen. 🎙️ https://loom.ly/VRQRaPk

For the third summer in a row, starting May 22, the Kwedar & Co. team clocks out at 2pm every Friday through August 21.A...
05/21/2026

For the third summer in a row, starting May 22, the Kwedar & Co. team clocks out at 2pm every Friday through August 21.
A team that gets to breathe does better work. Our clients feel that, and so do we.
(Fridays May 22 – August 21 | Out at 2pm)

Most companies don't find out they were unprepared for change until they're already in the middle of it.That's when the ...
05/19/2026

Most companies don't find out they were unprepared for change until they're already in the middle of it.

That's when the rumors have started. Leaders are saying different things. People are filling in the blanks on their own — and not charitably.

Kwedar & Co. built a free Internal Communications Assessment to help B2B leaders find out where they stand before that moment arrives. Four pillars, 12 questions, no email required, and your responses aren't stored.

Take it, share it with your leadership team, and find out if you're ready to communicate change... or just hoping for the best.

https://loom.ly/F90OBv4

Issue 4 of The Current lands this week. If you're a B2B leader and you're not subscribed yet, now's the time.In the last...
05/13/2026

Issue 4 of The Current lands this week. If you're a B2B leader and you're not subscribed yet, now's the time.

In the last three issues alone: why the smartest buyers in your market have already stopped trusting vendor websites. Why your content is multiplying but your message is disappearing. And why the next procurement manager looking for what you do might not find you — not because you're not good enough, but because the wrong name came up first.

Twice a month. Straight to your inbox. Subscribe in the link.
https://loom.ly/8wOcoNY

There is no "perfect way" to run a business. It's yours to build however you want.That realization took Kwedar & Co. fou...
05/11/2026

There is no "perfect way" to run a business. It's yours to build however you want.
That realization took Kwedar & Co. founder Lauren Kwedar Cockerell a few years to land on. Once it did, it unlocked everything for KCo: the culture, the values, the clients, the business model became uniquely ours.
The harder work comes next. Once you've made the plan, you have to actually work it, and resist the urge to chase every shiny new direction before you've given the current one a real chance.
Lauren joined Janice on Media Rebel Unplugged to talk about entrepreneurship, focus, and what it means to build a business that's actually yours. 🎙️ Link in comments.

Address

7101 Bryant Irvin Road #16172
Fort Worth, TX
76132

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18174059878

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