PAVLOV Agency

02/04/2026

Today, our fabulous PR Director, Claire Bloxom Armstrong, served as 1 of 3 panelists during the Greater Fort Worth Chapter of PRSA's "State of Communications" event, held at TCU – Texas Christian University.

Nearly 70 PR & communications professionals gathered to hear them discuss trends & insights based on the findings from Story and Strategy PR's 2025 State of Communications in Dallas/Fort Worth survey. JOB WELL DONE!

12/05/2025

PAVLOV MAKING HEADLINES!

We recently designed & developed the new website for Lubbock-based SIMFLO, one of the nation's top providers of industrial-use turbine pumps. www.SIMFLO.com

The site was built to serve SIMFLO's global audience, with key features including:

➡️Global Accessibility: Robust multi-language support in English, French, Arabic, Spanish, Hindi, and Portuguese.
➡️AI Innovation: A custom ChatGPT tool for instant customer and employee support.
➡️User Experience: A clean interface with intuitive navigation and high-quality visuals.

We're excited to share the site is making headlines in the news, with features in the Lubbock Avalanche-Journal, Pumps & Systems Media, and more!

Read all about it here: https://www.pumpsandsystems.com/news/2025-12-02/simflo-unveils-major-facility-upgrades-new-corporate-website

https://www.lubbockonline.com/story/business/2025/12/04/simflo-pumps-lubbock-expands-facility-upgrades-in-willcox-arizona/87586400007/

11/21/2025

Heads up!

WEATHER UPDATE:

The 2025 GM Financial Parade of Lights has been rescheduled to Sunday, November 30, at 6 p.m.

Due to the forecast of severe weather, we are pushing the parade back 1 week to ensure a safe and enjoyable experience for all our participants, attendees, and volunteers. Your safety is our top priority!

For those who have purchased reserved Street Seats, those tickets will be valid for the new date. If ticket holders are unable to attend on the new date and would like a refund, they can click the “Contact eTix” link in their confirmation email to request the refund.

For the latest updates, please visit our website at https://fortworthparadeoflights.org/.

11/10/2025

PAVLOV was deemed WORTHY!
We are so excited to have won 4 awards for PR excellence during the annual Greater Fort Worth Chapter of PRSA Worthy Awards Gala, held this past Friday night, including:

--Worthy Award for our PR campaign celebrating the completion & grand opening of Fort Worth Country Day's $25 million Annie Richardson Bass Lower School, a state-of-the-art facility designed to inspire 21st-century learning.

--Worthy Award for our "77 for 77" PR campaign for Chop Sports Victory Park celebrating Luka Doncic's legacy with a unique game-day fundraiser, raising over $2,000 for the Luka Dončić Foundation.

--Award of Excellence for our PR campaign in support of the opening of Fonroche Lighting America's new 20,088-SF U.S. headquarters facility.

--Award of Achievement for our media relations campaign in support of Corpus Christi International Airport's new Nueces Brewing Bar and outdoor observation deck,which was the first passenger-accessible outdoor space in the airport's 64-year history.

It is an honor to be celebrated for our hard work & talented PR team, led by PR superstar, Claire Armstrong. Cheers to a GREAT year! Greater Fort Worth Chapter of PRSA Public Relations Society of America (PRSA)

10/17/2025

Last night, we staffed the VIP grand re-opening of our fabulous PR client, AKAI, located in Downtown Dallas!

Known as Dallas' premier speakeasy, AKAI recently underwent a six-figure renovation project and has officially re-opened with a bold new LA-inspired design, elevated cocktail menu, curated DJ sets, and exclusive VIP experiences! Akai

Work & no play? Not at PAVLOV! :)

10/15/2025

We are pumped to be a sponsor of the 12th annual Worthy Awards, the annual awards competition hosted by the Greater Fort Worth Chapter of PRSA honoring the year's best PR campaigns. Taking place Nov. 7, we look forward to seeing who takes home the coveted honors!

09/30/2025

$337,957 in PR value. That’s the impact our agency delivered for DFW Restaurant Week 2025 — with 61 placements across broadcast, print, and online, reaching over 1.18 million people.

From FOX 4 to Fort Worth Star-Telegram, the coverage amplified Lena Pope’s mission while putting North Texas dining in the spotlight. 🍴✨

Proud to see our work pay off in such a big way.

08/15/2025

Last night, we co-hosted a launch event with our fab PR client, FACE FOUNDRIÉ, in celebration of their new & refreshed menu offerings, which include the Face Reality acne facial, H2Glow HydraFacial, Procell microchanneling, and EltaMD Skin Care products; all previously available only through dermatologists!

Fort Worth's finest gathered for cocktails, hors d'oeuvres, giveaways, complimentary brow waxes & skin analyses, swag bags, and more!

Don't miss out -- book an appointment or simply walk-in to Fort Worth's go-to facial bar for accessible and affordable skincare, located at 4601 W. Freeway, Suite 220 (Hulen & I-30)! https://facefoundrie.com/location/fort-worth/

06/18/2025

From feature stories to primetime segments, our PR engine for FWCD has secured 300+ placements—driving $2.3 million in earned-media value since 2018 and keeping Falcons in front of audiences everywhere.

06/16/2025

Since 2018, Pavlov and Fort Worth Country Day have flown side-by-side—building brand, shaping story, and helping every Falcon Fly Higher. Explore the full branding showcase on our website, and stay tuned: this is just Post 1 of a three-part series spotlighting our partnership.

05/15/2025

Bringing eco-tech infrastructure online.

We helped launch HYDRIA’s brand and website from the ground up, showcasing their advanced gas containment systems, generator solutions, and full-service operations. A bold new identity for a company reshaping how energy moves.

🔗 Explore the site now at GoHydria.com

05/09/2025

PR Case Study

ChopSports scored big with our “77 for 77” fundraiser in Victory Park — honoring Luka Dončić with a night to remember just before the Mavs-Lakers game.

With 15 placements, a 157,575 audience reach, and $75,750 in earned media, our campaign made waves across ESPN, Dallas Morning News, FOX 4, CBS 11, and more. 🏀📣

Cheers to purpose-driven moments that bring the city together. 💙

👉 Curious how we drive results like this? [Click the link in our bio] to explore more of our recent work.