Rogue Water Lab

Rogue Water Lab Our passion is to build community through creative communication, business development, and workforc Go rogue and take this journey with us.

Collectively we have spent nearly two decades in the public sector as education and communication specialists for water utilities and environmental services. We decided to leave the boss, the job, and the employee family we love to pursue our dream; to start our own company to help others achieve the same success that we have. Our goal is to create a company that puts community first and helps wat

er utilities, cities, and small businesses market and develop their business and invest in their employees. This dream began on a napkin during a trip to Austin, Texas.

09/05/2026

Our guests went home as community engagement chefs, ready to serve up trust in their own towns.

09/04/2026

Professional development doesn’t have to be bland. In fact, we find it’s the intentional moments of hospitality — when templates are set aside and you create a room to meet the moment and people in it — that leaves an experience your guests remember. Journey through Day 2 of thanks to our media partners waterloop. 🎥

09/04/2026

Take a seat at our table. Our media partner waterloop brings daily morning recaps right to your screen. This will have to satisfy your tastebuds for now, but we hope to seat you next year. Stay tuned for Days 2 & 3.

Little did they know it, but the FInal Course of would be taught by the guests themselves. With a call to perform and ...
09/04/2026

Little did they know it, but the FInal Course of would be taught by the guests themselves. With a call to perform and recognize five-star service amongst each other this week, we dedicated intentional time to slow down at the end and hear about how people chose to show up at Catalyst.

How many times do we go to a professional development conference or workshop, get inspired, and then return back to the real world and allow business to flow as usual? Catalyst creates a community to support one another to do more when we return.

Guests wrote their own Catalyst Commitment, the final page of the recipe book they built throughout the week. Together, collectively, we shared those commitments out loud. Vows to pull up extra seats to the table. Promises to just listen rather than think we must message. And Rogue’s Executive Director Chelsea Boozer re-shared the Catalyst Blessing with the group – our hope for the industry, that public trust is built through better engagement leading to resilient, trusted utilities and thriving communities.

Guests didn’t know it at the start, but they progressed from guests to servers to line cooks to community engagement chefs. We look forward to seeing what they cook up back home!

Thank you for letting us serve you, Catalyst Party of 120. You’ve been a pleasure to host.

Trust-building became a hands-on experience during two Catalyst courses focused on creating spaces where people want to ...
09/04/2026

Trust-building became a hands-on experience during two Catalyst courses focused on creating spaces where people want to gather and participate.

San Diego local Chef Daisy with Continental Catering led a live salsa demonstration that used ingredients, preparation and adaptation as a way to think about what different communities need. Guests then shared the finished salsa together.

San Antonio Water System External Affairs Manager Greg Wukasch expanded that idea into a hospitality workshop exploring how food, space, tone, timing and thoughtful details tell an audience how to enter a room and engage there . Catalyst guests began developing their own frameworks for more welcoming public meetings, stakeholder conversations and internal gatherings.

Together, the courses reinforced that trust is shaped not only by what we communicate, but by the experience we create for people.

Two Catalyst courses today explored what intentional leadership looks like within our gathering spaces and our organizat...
09/03/2026

Two Catalyst courses today explored what intentional leadership looks like within our gathering spaces and our organizations.

Lily Lopez and Gabe Evans represented Latinas in Water and Black Water Professionals Alliance to dig deeper into how purpose-built spaces strengthen connection, develop leaders and allow communities to be seen and supported. Their conversation challenged guests to move beyond simply asking who is welcome and consider who a space is intentionally designed to uplift.

Valley County Water District General Manager Jose Martinez, WSSC Water CFO Munetsi Musara, and Eastern Municipal Water District Assistant General Manager April Coady then turned the focus inward, sharing how communications, customer experience and community engagement can be positioned as essential business functions. They discussed making the case to executives and boards by connecting relationship-building to measurable organizational priorities.

Together, the courses showed that meaningful external engagement begins with clarity of purpose and strong internal alignment.

Today at our guests are seated at the Chef’s Table. Here, we’ll be served courses on leadership buy-in, connecting onl...
09/03/2026

Today at our guests are seated at the Chef’s Table. Here, we’ll be served courses on leadership buy-in, connecting online, intentional spaces, and gathering design, before ending in a special course cooked by our guests themselves.

Our starter is a live recording of 120Water’s 𝑀𝑎𝑘𝑒 𝑊𝑎𝑡𝑒𝑟 𝑊𝑜𝑟𝑘 Catalyst Collab podcast. Isaac Pellerin of 120Water, Kathy Bentz of Prince William Water, and Pal Hollywood of San Jose Water, explored how organizations can participate in digital spaces with podcasts, influencers, and social media with authenticity and purpose.

Their conversation highlighted the importance of bringing personality, credibility and consistency to digital communication and making online engagement part of a long-term strategy for building public trust.

Hope you’ve been catching our IG story takeover this week by Megan McDowell ! Seeing the experience through her guest pa...
09/03/2026

Hope you’ve been catching our IG story takeover this week by Megan McDowell ! Seeing the experience through her guest participation view has been so fun! 🍽️

Day 2 of Catalyst closed with two courses exploring how trust is built and how change moves through communities.George S...
09/03/2026

Day 2 of Catalyst closed with two courses exploring how trust is built and how change moves through communities.

George Schuler invited guests to examine how influence travels through community networks, often through people and relationships that formal structures overlook. Using the Catalyst community as a live network, guests identified needs, capabilities and connections that could help move real challenges forward.

Anna Vacchi Hill shared how San Diego’s Pure Water program overcame skepticism through sustained listening, message testing, measurement and opportunities for residents to experience the work firsthand. The case study demonstrated that public trust is earned through consistent actions over time, not a single message or campaign.

Together, the courses reinforced that lasting change depends on both the experiences that build trust and the relationships that carry it.

Day 2 continued with a closer look at how meeting design, public priorities, influence and perception shape community en...
09/02/2026

Day 2 continued with a closer look at how meeting design, public priorities, influence and perception shape community engagement.

The afternoon started with guests experiencing a traditional public-meeting setup in “Catalystia, CA,” as Google's Suzie Shin shared about Google’s evolving approach to community engagement on data center development.

The conversation continued in the Civic Courtyard with Nick Serrano, Deputy Chief of Staff for San Diego Mayor Todd Gloria, and Board Chair of the San Diego County Water Authority (SDCWA), and Carlsbad City Council Member Teresa Acosta, incoming president of the League of California Cities, who also serves on the SDCWA board. They were joined by David Goldwater, Senior VP of North American Public Policy for Stantec.

Guests explored what elected officials are balancing, how influence moves through communities and how public perception affects an organization’s work.

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Fort Worth, TX

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