07/21/2026
People rarely remain loyal to a product. They stay loyal because of how a business makes them feel.
In Episode 103 of The Glint Standard, we sit down with Trevor Cormier from Prestige Credit Union to explore why trust has become one of the most valuable marketing assets any organization can build.
From member-first service and financial education to transparent communication and community involvement, this conversation shows why the strongest brands don't simply advertise better.
They create experiences people genuinely want to talk about. Whether you work in financial services, marketing, or lead a business, you'll walk away with ideas that extend far beyond credit unions.
What's one company you've remained loyal to for years, and what earned that loyalty? Tell us in the comments.
https://www.youtube.com/watch?v=wIgTC2iwoNA