Target Audience Insights

06/08/2022

One of the most common questions we get at Target Audience Insights is: “What’s the ROI? How do we know your [content feedback and analysis] products are worth the cost?”

It’s a fair question. Sure, reader feedback sounds helpful, but when the publishing industry has functioned for years without it, why add another line item to the budget?

The short answer is this: qualitative and quantitative reader feedback can shape key editorial and marketing decisions that make the difference between a book flying off the shelves or flopping and being forgotten. The potential profits to be gained far outweigh the costs.

One of the most common questions we get at Target Audience Insights is: “What’s the ROI? How do we know your products are worth the cost?” It’s a fair question. Sure, reader feedback sounds helpful, but when the publishing industry has functioned for years without it, why add another line it...

05/25/2022

If you're a long-form content creator or curator, enjoy our most recent newsletter just for you!

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05/09/2022

Hi there, publishing industry friends! We are offering a $15 Prezzee gift card (can be used at multiple online stores) in exchange for your completion of a 3-5 minute survey. It's a simple, anonymous survey for editors, publishers, and book marketers about some new market research services we're developing.

Take the brief survey and receive your gift card here: https://survey.zohopublic.com/zs/KQD7ev

Once you've completed the survey, you will be asked to share your email separately so your responses remain private (you will not be spammed!). It's very fast and easy and would help us a lot! Thanks for sharing your quick thoughts.

Your response would be greatly appreciated.

05/06/2022

Acquisition editors and publishers: What if you could find out if there was an enthusiastic audience for a book BEFORE you made a bid on the proposal?

This 30-minute webinar could be well worth your time:

Acquisitions has been at the core of publishing success (or failure) since the industry was invented. Yet even in today’s data-driven environment it remains ...

05/03/2022

Editors: how would hearing directly from target readers during the substantive editing phase contribute to delivering a better final manuscript?

Join us on Wed, 5/18, 1PM - 1:30PM to learn how two top Big Five editors identified and addressed blind spots in their process using the Target Reader Manuscript Analysis.

RSVP:

In this session a panel of speakers will discuss: • There is often one key voice missing during the substantive editing process: the target reader’s. • What is the value of collaborating with real target readers to shape a manuscript into its best form to connect with its audience?

04/13/2022

Smart publishing decisions require a Both/And approach: savvy editors integrating relevant audience insights. Here's why:

https://zcu.io/KKLC

Acquisitions and development editors’ careers depend on the value of their expertise. When a talented acquisitions editor fields book proposals, they bring to bear

04/13/2022

Authors ranging from New York Times bestsellers to new self-published writers are raving about the reader insights they've received to help sharpen book concepts, manuscripts, titles & covers, and marketing copy. Take a look!



https://zcu.io/nPGu

What our clients are saying . . . Just as filmmakers arrange test screenings and advertisers arrange focus groups to test public opinion, so, too, now can authors, publishers, and literary agents. With their phenomenal Target Reader Manuscript Analysis service, TAI is able to provide clients

04/13/2022

Patterns in aggregated data reveal the issues most likely to emerge with readers
post-publication—the sorts of issues that can hurt sales. Thus, reader feedback provides data–
driven directions for improving a book before it hits the shelves.

https://zcu.io/w6R4

Acquisitions and development editors’ careers depend on the value of their expertise. When a talented acquisitions editor fields book proposals, they bring to bear

04/12/2022

Should editors be threatened by reader feedback? Naturally, we don't think so. Here's why...

https://zcu.io/eyLE

Acquisitions and development editors’ careers depend on the value of their expertise. When a talented acquisitions editor fields book proposals, they bring to bear

04/01/2022

Learn how data-infused insights strengthened these books’ ability to capture audience attention, move hearts, and change minds.

https://zcu.io/Ajlu

Back in 2016, NPR ran a story

03/30/2022

JOIN US! Acquisitions has been at the core of book publishing success (or failure) since the industry was invented. Yet even in today’s data-driven environment it remains one of the most subjective business decisions with poor success rates.

Join our 30-minute webinar for publishing professionals:
Getting Beyond Expert Guesses: Assessing Book Concept Interest and Proposal Potential
Wednesday, April 13, 1:00-1:30 pm EST

In this compelling webinar discussion, we will explore:
- How would everyone in the business – authors, agents, editors – benefit from an acquisitions decision-making process informed by target reader insights?
- What are the barriers in the acquisition process that have kept it frozen in time?
- Is it possible to improve a publisher’s acquisitions “batting average” – i.e., the percentage of titles that make or exceed revenue budget – by adopting a data-infused acquisitions process?

Learn how the Target Reader Interest Score solution can begin a revolutionary approach to better acquisitions in your publishing team!

Speakers:
- Mark Weinstein, Editorial Director, SVP, Kevin Anderson & Associates - Mark has acquired and edited more than 400 original books over the course of twenty-plus years while working for The Lyons Press, McGraw-Hill, Skyhorse Publishing, Rodale Books (Penguin Random House), and Diversion Books
- Jeff James, CEO, Target Audience Insights – Jeff is the former founding publisher of HarperCollins Leadership which produced numerous New York Times and Wall Street Journal bestsellers
- Guest best-selling authors

Register:
https://zoom.us/webinar/register/WN_HtY-t8pfRQm7y1f9O1QMngb

In this session a panel of speakers will discuss: • Acquisition decisions have long been the domain of intuition and expert-centric decision-making. Is there room for data analysis when it comes to bidding on new book projects?