FM Engage

02/16/2023

Some people might think direct mail marketing outdated, but it still performs amazingly well, especially for insurance companies.

Including physical mail in your marketing strategy can add a personal touch to your campaigns, boost your response rates, and generate additional leads.

Learn More:
https://lnkd.in/g9dKHCAZ

02/02/2023

Are you asking your direct marketing agency the right questions to make sure you're getting the most out of your campaigns? This article will give you the questions you need to ask to make sure they can help you reach your goals.

https://fmengage.com/5-questions-to-ask-your-direct-marketing-agency/

This article will help you determine what questions you can ask a direct marketing agency to help you reach your goals. Read more.

02/01/2023

Interest and awareness about life insurance products increased during the pandemic. Data-driven marketing can help you get your products to more people who need and want them.

Source: Franklin Madison Insuring Success report

01/27/2023

Meet Liz Sheehan, Group Vice President, Carrier & Product Management.

Liz has been with the company since 1992, and feels fortunate to have come on board during the company's entrepreneurial days. She has proudly played a part in its steady growth and evolution.

With the creation of FM Engage, Liz stepped up and started the process of combining all her experience and the collective experience of the rest of the company's 50+ years of experience. Applying this knowledge and all our data, she has been a huge part of helping insurance companies grow and increase revenue through marketing.

Liz is married with three children and is active in the community through several charities, including fundraising and running a scholarship fund.

01/24/2023

Violations of insurance compliance regulations range from cease-and-desist letters to sizable lawsuits that can cripple an insurance company. Learn more about insurance compliance regulations and how it affects your company's marketing campaigns and bottom-line.

https://fmengage.com/the-complete-guide-to-insurance-advertising-compliance-2/

01/18/2023

Rather than memorizing insurance compliance guidelines, save this guide to help navigate your insurance advertising.

https://fmengage.com/the-complete-guide-to-insurance-advertising-compliance-2/

Insurance ads are held to a higher standard, and insurance marketers have more hoops to jump through to ensure marketing compliance.

01/16/2023

We all know how Martin Luther King changed the world. Here are some things you may not know about him.

01/13/2023

Further proof that omnichannel marketing that makes direct mail the star of the show performs best, especially with the right data. Learn more: https://fmengage.com/why-direct-mail-marketing-is-effective-for-insurance/

01/11/2023

Insurance is critical to consumers’ overall financial health. It adds the protection piece of their financial plan.

But are you marketing this to the right consumers and reaching them where they are? Without good data, you might be missing important segments.

Source: Franklin Madison Survey Report

01/05/2023

See how direct mail can be the secret weapon for reaching your target audience in your insurance marketing plan.

In this post, we'll cover the benefits and challenges of direct mail marketing and how to implement a successful campaign.

01/04/2023

In the midst of tough financial times, more insurance policyholders are letting their policies lapse now, and even more are predicted to do so in the coming year.

To help mitigate this loss, stay in touch with your customers, add value to your relationship, and show them you understand their needs. When this communication is personalized, it shows policyholders you are helping to give them what they need in hard times: financial well-being and products they can trust.

12/23/2022

Wishing you a truly wonderful holiday season filled with joy!