Bill Zandi - Marketing

Bill Zandi - Marketing Marketing Strategy, Consultation and Ex*****on

09/20/2018

SnapChat videos are more memorable with the use of Text and Emojis.
Cell phone videos work well giving a raw, bootleg/behind the scenes feel.
Immediate and Timely

09/11/2018

Instagram Video Tip...Keep it simple and stay within your theme

09/07/2018

Video Tips for YouTube
Need to be Contextually Relevant (remember this is a search engine)
Optimize by crafting smart titles and text
Allow Embedding so others can share

09/04/2018

Video Tips for Facebook:
Have a Call To Action
Uploads give better analytics
Sound is not important (most are viewed without)
Entertaining and Emotional

08/31/2018

You know video is strong and Facebook may be the perfect place. Be sure to keep the content entertaining and emotion. http://ow.ly/u4Yl30lCSHT

07/07/2018

What role does Social Media play? Regarding search results relevant and fresh content elevates linked sites. Start with a solid web page then expand into Social Media with aligned content.

07/03/2018

Thinking about Paid Placements? First you need to be sure your web page is up to date and relevant. Imagine walking into a store based on the advertising and discovering that they are a disorganized display of products...old items strewn about. Don't be that web page.

07/02/2018

End of the second quarter and need a tip for Q3 & Q4?
Do NOT prioritize your schedule, better yet is to Schedule your Priorities.

06/28/2018

Optimizing your web page? Start with a solid understanding of the specific areas of results pages. Paid placements will typically have a small "Ad" symbol while organic results will be listed solely based on their content. Both are important it is imperative that your web page is relevant.

06/22/2018

Understanding how various search engines work is the first step in optimizing your page. Search engines compete with each other and strive to provide relevant content to a search term. Not only does your page need to match the search terms of the consumer it's needs to be updated

06/20/2018

Have you reviewed your business listing recently? Are you appearing above the fold on the first page?

06/08/2018

Responding to Social Media? We know to take it offline, next? I need to share this acronym:
HEARD
Hear the customer
Empathize with their experience
Apologize for their perception
Resolve the issue
Diagnose how to prevent going forward

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1007 Eden Park Drive
Franklin, TN
37067

Telephone

(615) 594-5906

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