06/07/2022
The perceived ease of running for brands has caused many business owners and marketers to lose sight of the core principles that make effective. As ad platforms have become more accessible, it’s tempting to think less about the ad itself and rely more on the latest optimization hacks to try to drive sales.
To build a healthy ecommerce business and stable marketing channels to support it, you need to know how to write ads that can convert visitors into customers in any channel.
There are four qualities that make a great ad, which can be remembered with the acronym IOTA:
Interruption
Offer
Trust-Building
Action
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