Harpeth Marketing

01/13/2023

If you're thinking about doing (and we're big fans of it, by the way), here's a must-have resource... from the folks at LinkedIn. It's a long read... but includes everything you need to know.

http://ow.ly/nJVR50Mc80t

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Understanding the tools at your disposal and when to use each is the first and most important step toward LinkedIn advertising excellence.

01/13/2023

We all try to stay active on our personal profiles and keep it up to date. But what about the 'other' one? This [INFOGRAPHIC] outlines the kinds of things you need to be doing to get the most from your company's LinkedIn page.

http://ow.ly/ZKzo50Mg2lr

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Looking to freshen up your LinkedIn approach?

01/13/2023

There's not a ton of detail in this infographic, but it serves as a very comprehensive checklist to help outline your initiatives.

http://ow.ly/4uOh50MkE6A

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Are you looking for ways to optimise your website for Google? Have you heard of SEO but aren’t sure what exactly it entails? Ahrefs share their SEO

01/12/2023

Make yourself a better marketer in 2023... and these [FREE] resources can help.

http://ow.ly/vbF950Mc80m

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Elevate your marketing knowledge with these top marketing blogs and newsletters that will help increase your knowledge and skills in marketing.

01/12/2023

Is 2023 the year you get into ? This short YouTube video does a nice job of explaining the 16 different kinds of videos you might want to consider using.

http://ow.ly/pMbb50Mg2kW

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Videos have now become a staple in almost every business marketing toolbox. Its ability to simplify complicated subjects makes it worth much more than just a...

01/12/2023

This article contains some pretty interesting information. My favorites: ' is 62% cheaper in cost than traditional marketing methods.' and 'B2B buyers communicate with sellers through at least ten digital channels.' Check them all out...

http://ow.ly/mRJM50MkE6f

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You need your marketing to be effective to increase your sales. But to achieve that, you need to conduct extensive research.

01/11/2023

Here's a really interesting article... on trends we're likely to see take shape next year (as shared by scores of marketing experts).

http://ow.ly/cqu250Mc807

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Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and whe...

01/11/2023

From my favorite author, Dave Brock, who provides a very interesting perspective on the concept of following up/staying in touch with a sales prospect in hopes that it will lead to a sale. Or more specifically... a perspective on how NOT to do it.

http://ow.ly/AAjP50Mg2kG

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The research tells us we need to be persistent in our outreaches to prospects and clients. To reach and engage them, we have to leverage multiple channels of engagement. Phone, email, social, texts, and other channels must be leveraged simultaneously to provoke a prospect–even a customer to respon...

01/11/2023

Right about now, management teams from firms all over our industry are gathering around conference tables to make plans for next year. And one of the key items on every one of those agendas is, “What’s our for 2023?” Sadly, setting that goal based is mostly gut feel and hope. Read our latest blog to learn how to do it right.

http://ow.ly/3zrI50M2KZM

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As you craft your plans for 2023, take a little extra time to carefully set your sales goals and use them to guide your growth activities.

01/10/2023

'If you can't write… you can't sell.' This article is several years old, but the topic is so interesting and compelling that I had to share it. Let me know what you think.

http://ow.ly/rBCx50Mc802

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01/10/2023

You work really hard to get a meeting with a key sales prospect... and they finally grant you access. But when you show up (in the room or in the zoom) you just start talking and talking. And talking. Learn what to do instead, in our latest blog post.

http://ow.ly/l0s150LybCz

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Being a seller-doer is hard work. Serving two masters (business development and operations) is no picnic. This article can help.