Choice Media & Communications

Choice Media & Communications At Choice Media and Communications, we specialize in turning established brands into elite industry leaders.

Using our expertise in brand growth strategy, high-impact publicity, and on-trend digital marketing—we'll help you step fully into the spotlight. The Choice Promise
By entrusting us with your media and communication goals, you can expect: regular communication from our team, accountability to our commitments, enthusiasm for your business and and unrelenting passion for delivering results for you.

Founded in 2014, Choice is a boutique media and communications business dedicated to providing clients in the entertainment and lifestyle space with quality public relations. With more than two decades of high-level professional communications experience across varying industries and with many of today’s tastemakers and thought leaders, Heather Adams created a public relations business marked with warmth and enthusiasm, strategic development, clear communication, detailed execution and thorough reporting. Together, the Choice team has worked with a range of high-profile clients and organizations including Caroline Kennedy, Naomi Judd, Candace Bushnell, Steve Martin, Olympian David Boudia, George Carlin, Julie Andrews, Maria Shriver, Lisa Ling, Teri Hatcher, Rick Warren, Billy Graham, Robin McGraw, President Jimmy Carter, Max Lucado, Marcus Buckingham, John Maxwell, Dave Ramsey, Chick-fil-A Senior Executive Dee Ann Turner, Lynne Spears, Jen Hatmaker, Emily Ley, Jennie Allen, The Bachelor Sean Lowe, Indianapolis Colts Head Coach Chuck Pagano, Rachel Macy Stafford, Ann Voskamp, the Johnny Cash family, WWE Superstar Shawn Michaels, TNT “Inside the NBA” Host Ernie Johnson, Jr., Ed Thomas Family (ESPY Arthur Ashe Recipients), and Glamour magazine, among others. Additionally, they have helped launch more than 75 New York Times bestsellers, crafted publicity campaigns that played across all of today’s major national media outlets and served integral corporate communications roles at top entertainment companies. At Choice, clients are guaranteed work delivered with passion, industry savvy, and a personal touch. In a world of endless options, they hope you choose to partner with them for your communication needs and overarching business goals.

Our clients have been showing up in some incredible places lately, and we love nothing more than seeing their names in p...
06/05/2026

Our clients have been showing up in some incredible places lately, and we love nothing more than seeing their names in print and their voices on air.⭐️

This is what strategic visibility looks like. Swipe to see a few of the features our clients have landed recently.
So proud of the work being done. This is exactly why we do what we do.

Ready to build visibility that gets you seen in the right places? Comment CALL and let’s talk.

06/04/2026

But here is what most authors do not realize until it is too late: a successful book launch does not start at publication. It starts months before anyone can buy a copy.

The authors who land media features, build real readership, and turn a launch into long-term momentum are the ones who treated PR as a strategy, not an afterthought.

That is exactly what our team does at Choice. We have launched more than 150 books, including New York Times bestsellers, and we know what it takes to get your story in front of the right people at the right time.
If you have a book coming and you want a team in your corner, we would love to talk.

Comment CALL and let’s build your launch strategy together.

Visibility is not just about being seen.It is about being seen in the right places, in the right ways.The strongest bran...
05/29/2026

Visibility is not just about being seen.

It is about being seen in the right places, in the right ways.

The strongest brands are not relying on one channel.

They are building across owned, earned, and borrowed visibility—intentionally.

Each one plays a different role.

Together, they create momentum that lasts.

Which one are you focusing on right now?

05/28/2026

Less than a week away. A few spots still open.
If you have been on the fence about the Substack
Strategy Workshop, this is your sign to get off it.⭐️

June 3rd | 9am-5pm CT | Virtual💻

Walk away with your message, your launch plan, and a strategy built for your brand. Recordings provided if you cannot attend live.

Comment SUBSTACK to grab one of the last spots.

05/27/2026

We’re obsessed with this new acronym for our industry 👌

If you have been feeling burned out by social media, you are not doing it wrong. You are just playing on the wrong platf...
05/21/2026

If you have been feeling burned out by social media, you are not doing it wrong. You are just playing on the wrong platform.

Substack is changing the way smart creators, authors, and business owners build audiences. And if you have been curious but not sure if it is right for you, swipe through. This one is worth a read.

And if something clicks, our Substack Strategy Workshop on June 3rd is where we go deep.

Comment SUBSTACK and we will send you the details.

05/20/2026

We have been in this industry long enough to have a list. Drop yours in the comments.

You do not have a content problem. You have a platform problem.If you have been showing up, posting consistently, and st...
05/15/2026

You do not have a content problem. You have a platform problem.

If you have been showing up, posting consistently, and still watching your reach fluctuate while the algorithm decides who sees your work — that is not a you problem. That is the game you are playing.
Substack changes that.

On June 3rd, Choice is hosting a full-day virtual Substack Strategy Workshop. This is not theory. It is the exact framework she used to launch The Red Lip Life and hit #12 in Business on Substack in her first week — without a large following. And it is what our team uses with clients at Choice every day.

You will leave with your message, your content plan, your launch roadmap, and the confidence to use all of it.
Wednesday, June 3rd | 9am-5pm CT Virtual format. Recordings provided if you cannot attend live.

Spots are limited to keep this day intimate and hands-on.
Comment SUBSTACK to learn more and reserve your spot!

Not everyone is ready for PR, and that’s okay.The brands that see the most success with media are not the ones chasing v...
05/06/2026

Not everyone is ready for PR, and that’s okay.

The brands that see the most success with media are not the ones chasing visibility.

They’re the ones building a clear, strategic foundation first.

When your message is strong, your audience is defined, and your story is positioned well, PR becomes powerful.

If you’re thinking about how to get your brand in front of the right audience, we’d love to help.

Comment CALL and our team will connect with you.

Most brands are not struggling because they are doing too little.They are struggling because they are not being seen cle...
05/05/2026

Most brands are not struggling because they are doing too little.

They are struggling because they are not being seen clearly.

Visibility is not about volume.

It is about positioning, clarity, and strategy.

The brands that stand out are not louder.

They are more intentional.

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231 Public Square Suite 300, PMB #45
Franklin, TN
37064

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