10/01/2026
Your audience's trust is your biggest asset. Who are you spending it on?
Your audience follows you so they don't have to research every brand themselves. That trust took years to build, and one wrong partnership can undo it. An apology post won't buy it back.
Before you say yes to a partnership, vet the brand like your audience's trust depends on it, because it does.
Deciding who gets to stand next to your name is part of the work.