Water Words That Work

03/29/2022

Spaces are still available for the April 6th Water Words That Work training in Weyers Cave, VA!

When: Wednesday, April 6, 2022 from 9:00 AM to 3:00 PM Eastern
Where: Blue Ridge Community College, 1 College Lane, Plecker Center (Room ), Weyers Cave, VA 24486
Cost: $10 for a boxed lunch

For more information and to register visit:
http://campaign.r20.constantcontact.com/render?m=1108970251591&ca=fb7fd7c6-ccb2-4e89-abdc-7e4342393867

12/31/2021

As this year draws to a close, we are grateful for the opportunities to work together. Happy Holidays from the Water Words That Work team!

06/03/2021

The Watershed Institute is hosting our Changing the Subject: Communicating Around the Climate Crisis online in June and there's still SPOTS AVAILABLE!

Online Training Overview:
Conservation organizations are increasingly weaving climate science into their efforts to protect land and water. In this training, we will explore concepts, strategies, and tips for weaving climate topics into your communications.

The online training involves three session scheduled for:
Thursdays, June 10, 17, and 24 from 9am-11am Eastern.

Cost: $15

For more information and to register:

6/10/2021 9:00 AM - 11:00 AM

12/22/2020

As this year draws to a close, we are grateful for the opportunities we have had to work together. We wish you all the best for the year to come. - From the 
Water Words 
That Work team

10/18/2020

Alliance for the Chesapeake Bay seeks a Communications Director!

Deadline November 12th

This position is joining the Alliance at a very exciting time in our history, as we celebrate our 50th anniversary in 2021. The Communications Director will play a critical leadership role to a regional environmental group that is actively growing impactful programs for cleaner water across the Chesapeake Bay. This position will work closely with the Chief Executive Officer (CEO) and the Chief Operating Officer (COO) to advance organizational goals as laid out in the 2019 – 2022 Strategic Plan. The ideal candidate for this position is a self-starter who possesses a high degree of initiative, is constantly learning, and has an entrepreneurial work ethic. This position will be part of advancing the Alliance’s visibility and recognition as we continue to grow and expand our impact across our four priority regions.

For more information and to apply: https://www.allianceforthebay.org/about-us/jobs-and-internships/

10/13/2020

Planning to participate on ?

Candid (the recently merged Foundation Center and GuideStar) is offering the following webinar:

Drive Donor Decisions This With Your Nonprofit Profile
- Monday, November 9, 2020 at 2pm Eastern

For more information and to register:

Join Candid and GivingTuesday’s Chief Communications Officer on Monday, November 9 to learn simple and easy tips to maximize the fundraising potential of your GuideStar Nonprofit Profile ahead of .

09/30/2020

Are you making the most of our media connections?

We worked with New England Interstate Water Pollution Control Commission (NEIWPCC) to provide an introduction on public relations and digital media techniques for working with journalists.

They recorded the session and we're happy to share that recording with you!

https://neiwpcc.org/our-programs/pollution-control/tmdl/303d-tmdl-webinars/
- Follow the link for the recording, slides, tips handout.

NEIWPCC, through a grant from EPA, is hosting a series of informational national webinars on key topics for state, territory, and tribal 303(d) and TMDL… Continue reading >

09/23/2020

Interested in additional resources for your climate communication effort? Back in March we presented our findings working with Land Trust Alliance and Open Space Institute.

River Network recording another session for your all to enjoy!

Presentation link: https://www.youtube.com/watch?

Most surveys find that a substantial minority of the population remain unconvinced or even hostile to the reality of climate change. The lack of public consensus presents a challenge to conservation organizations that strive for a broader impact. Should they include climate change information in their public messages? If so, how?

The Land Trust Alliance and the Open Space Institute engaged Water Words That Work to determine how land trusts can effectively integrate climate change messaging into their outreach. Watch the YouTube video to learn the findings of their research and how they can be implemented.

Presenters:
Eric Eckl, Principal, Water Words That Work
Kelly Watkinson, Land and Climate Program Manager, Land Trust Alliance

09/18/2020

Marketing and Communications Manager with the Chesapeake Bay Trust

Application Deadline: September 28, 2020

The Chesapeake Bay Trust (Trust) seeks an enthusiastic and energetic Marketing and Communications Manager. This is a new position for the Trust, the result of continued growth for the organization. The Manager will be responsible for marketing four sources of revenue for the Trust (including Maryland’s Chesapeake Bay vehicle license plates, the biggest), will serve as lead on communications work, and will tackle a new branding effort as yet to be shaped.

For more details and how to apply visit: https://cbtrust.org/employment-opportunities/

09/16/2020

Did you miss our presentation on working with landowners to adopt conservation practices and easements back in April? Our friends at River Network recorded and posted the presentation on their YouTube page.

YouTube Link: https://www.youtube.com/watch?v=ifdXB_33NIo

Description:
Learn the tricks of the trade from the most successful conservation field experts. Where do they excel and set themselves apart from the rest? To answer that question, presenters surveyed and interviewed more than 100 ace field staff working on voluntary conservation measures in four states. Hear about their findings and receive tips to help you reach more forest and farm landowners more successfully.

The Land Trust Alliance engaged Water Words That Work to discover answers as to how conservation groups can improve their sales pitch and close voluntary land management activities--like improved practices for cleaner water, conservation easements, etc.--more effectively. This presentation targets entry and mid-level staff. Attend our April 8th webinar to learn the findings from their research and how land trusts are implementing it.

Panelists:
Eric Eckl, Water Words That Work
Jennifer Miller Herzog, Land Trust Alliance

03/26/2020

UPCOMING ONLINE LEARNING OPPORTUNITY!

We're partnering with River Network on Wednesday, April 8th at 2:00 PM EST - 3:00 PM EST to share research findings and tips for reaching landowners to discuss voluntary conservation measures (stream buffer, conservation easement, etc.)

Register today:
https://www.rivernetwork.org/events/closing-the-deal/

Title: Closing the Deal
Date: Wed., April 8th at 2:00 PM- 3:00 PM EST
Cost: FREE

Learn the tricks of the trade from the most successful conservation field experts. Where do they excel and set themselves apart from the rest? To answer that question, presenters surveyed and interviewed more than 100 ace field staff working on voluntary conservation measures in four states. Hear about their findings and receive tips to help you reach more forest and farm landowners more successfully.

The Land Trust Alliance engaged Water Words That Work, LLC to discover answers as to how conservation groups can improve their sales pitch and close voluntary land management activities--like improved practices for cleaner water, conservation easements, etc.--more effectively. This presentation targets entry and mid-level staff. Attend our April 8th webinar to learn the findings from their research and how land trusts are implementing it.

Presenters:
Eric Eckl, Principal, Water Words That Work
Jennifer Miller Herzog, Chesapeake Program Manager, Land Trust Alliance

04/08/2020 @ 2:00 PM EST - 3:00 PM EST -

02/26/2020

Join US for a Changing the Subject presentation hosted by River Network and copresenting with Land Trust Alliance

Date: Tuesday, March 3, 2020
Time: 2:00pm Eastern
Registration link: https://www.rivernetwork.org/events/changing-the-subject/

We're partnering with River Network to present our research and findings from a climate communications project for Land Trust Alliance.

Description below:
Among scientists, it is settled science that climate change is occurring, but among the public, it is a different story. Most surveys find that a substantial minority of the population, including many rural landowners, remain unconvinced or even hostile to the concept. And even when a landowner or donor does accept that climate change is occurring, that still may not be a compelling reason for them to support the work of the local nonprofit.

The lack of public consensus presents a challenge to conservation organizations as they explain their mission and try to involve the community in the work. Should they include climate change information in their public messages, and if so, how?

Presenters:
Eric Eckl, Principal, Water Words That Work
Kelly Watkinson, Land and Climate Program Manager, Land Trust Alliance

03/03/2020 @ 2:00 PM EST - 3:00 PM EST -