New North - B2B Marketing Agency

03/05/2025

What’s the real value of a podcast? Hint: It’s not just downloads.

Think about it—one recorded conversation has ripple effects across your entire marketing strategy.

- How many LinkedIn post views did the short clips get?
- How many people read the blog post inspired by the episode?
- How many ideal customers saw the video snippet ad?

A single podcast isn’t a one-and-done activity—it’s the starting point for everything from YouTube videos to social posts. The question isn’t, “How many downloads did we get?” It’s, “How far can this content go?”

02/28/2025

Most small marketing teams are overwhelmed by data. The only way to fix it—develop clear business rules.

For a lot of marketers, dashboards pile up. Reports multiply. Spreadsheets fill gaps. Tools overpromise and underdeliver.

But it’s not the amount of data causing the real chaos. It’s the lack of clear, agreed-upon business rules for what the data actually means.

Let’s fix that.

Step 1: Define Key Terms

Start with the basics. What does a “lead” mean for your organization? For leadership, it might be anyone who’s shown interest. For sales, it could mean someone ready to buy.

Nail down your shared definitions for terms like:

Contact vs. Account: What’s the distinction, and how do you track each?
Opportunity: Does this begin with a proposal or earlier in the process?
Pipeline: What counts? Are you including qualified stages only, or does it start earlier? Aligning on these definitions bridges gaps and ensures everyone is speaking the same language when they say “we need to increase pipe.”

Step 2: Document Business Rules

Once terms are clear, write them down. Make these rules accessible to your team. Define lifecycle stages, set clear criteria for progression, and standardize reporting metrics. This isn’t just for internal clarity—it’s essential for long-term growth and consistent measurement.

Step 3: Simplify Metrics

Small teams don’t need to track everything. Focus on a handful of key metrics directly tied to growth. Ask yourself: Does this metric show impact or just activity? Does it align with leadership’s goals? By trimming down the noise, you create space to focus on what really moves the needle.

Step 4: Align Leadership

Misaligned definitions lead to misaligned goals. When everyone—from marketing to leadership—is on the same page, you avoid confusion, build trust, and ensure your data drives actionable decisions.

You don’t need a dedicated marketing operations team to get on the same page.

You just need clear business rules, shared definitions, and a focus on what matters.

This is how you go from chaos to clarity.

02/26/2025

🚀 Marketers in Demand Joins the Inc. 5000!

Being recognized as one of the fastest-growing companies in the U.S. is an incredible milestone. This achievement reflects the hard work, dedication, and innovation happening every day across New North, Motion, and Spoke—all under the Marketers in Demand umbrella.

What sets this journey apart?

🔹 A Unified Leadership Team
Growth starts with alignment. With Justin Brown, Joe Michalowski, and Jacob Brain leading the charge, the focus remains on driving impact and delivering results.

🔹 A Team That Delivers
Supporting scrappy, high-performing marketing teams means being even more adaptable and ex*****on-focused. It’s not just about strategy—it’s about rolling up our sleeves and making things happen.

🔹 Systems That Drive Efficiency
A strong project management system and client portal keep everything transparent, trackable, and aligned. Clients and teams always have real-time visibility into tasks, priorities, and progress.

🔹 A Culture of Continuous Improvement
Innovation fuels growth. From R&D and AI workflows to internal applications that enhance client value, the focus is always on evolving, testing, and pushing boundaries.

Scaling a company isn’t easy, but meaningful growth happens by staying focused, executing relentlessly, and embracing change.

Here’s to the next chapter!

05/31/2023

05/12/2023

Nothing great has ever been accomplished by people who don’t care.

That's why "Work Passionately" is one of our core values. We believe helping businesses grow through marketing matters, and we want to do it as well as we possibly can.

(If this resonates with you, consider applying to one of our open positions here.) https://newnorth.bamboohr.com/careers/54?source=aWQ9NA%3D%3D

05/01/2023

We enjoyed a little friendly competition at our team lunch last week. It was a fantastic way to break up the workday and bond with the team outside of our usual tasks.

04/27/2023

Here's a glimpse of the secret sauce behind our successful campaigns. Our team of marketing strategists huddled around the whiteboard, brainstorming ideas to take our engagements to the next level.

04/21/2023

There's something special about being surrounded by a team of smart and passionate people, all driving towards the same objective.

As we strengthen our foothold as one of the top B2B tech marketing agencies, we are adding several new members to that team.

One of the open roles is for a Growth Marketing Strategist.

Our strategists are the strategic wizards that point clients in the right direction toward measurable results. CMO-level marketing thinkers.

-Clients love their fresh, new ideas (but love the results even more!)

-Their team loves how they can help work through tough ex*****on problems.

-Their families "totally love how they always point out the strategic flaws in ads they see" (it sounds sarcastic, but they probably mean it deep down... right?)

Sound like you or someone you know? Follow the link in our bio!