06/02/2026
NEW EPISODE! 🔥
In this episode of Torch Talk, Lindsey Chupp breaks down what’s happening in the world of paid digital advertising and what businesses need to understand about PPC moving into 2026.
As platforms like Google and Facebook continue to evolve, Lindsey explains how AI is changing the way ads are created, delivered, and optimized—and why many traditional strategies no longer work the same way they used to.
In this episode, you’ll hear about:
→ What PPC (pay-per-click) actually is and how it works
→ How AI is changing ad platforms like Google and Facebook
→ Why creative assets and campaign structure matter more than ever
→ How to determine the right budget based on your business goals
→ What metrics to track, including cost per lead and conversions
→ Why some industries require higher investment to compete
→ Common mistakes businesses make when running paid ads
This episode offers a straightforward look at paid digital advertising, especially for business owners who want to better understand where their money is going and how to get real results from their campaigns.
Watch here: https://youtu.be/lrAlzQ9h2yk?si=fqR3DathqvGMrqn1
Fierce Creative Solutions
In this episode of Torch Talk, Lindsey Chupp breaks down what’s hap...