09/08/2026
Project Spotlight. ๐บ
Sumerduck Craft Brewery came to us needing a brand mark that could hold its own โ something that looks right on a tap handle, a can, a shirt, and a sign out by the road without falling apart at any size.
So we built them one. Full brand identity. Clean, sturdy, and unmistakably theirs.
Here's the thing about a brewery logo: it's the first sip. People see it on a menu or a shelf before they ever taste anything you made. If it looks thrown together, that's the impression you're handing them for free.
Sumerduck's beer is small-batch and made with actual care. Their logo needed to say that before anybody read a single word. Now it does.
I supervised the entire project from my chair with an orange soda in hand. Dan says he "did the design work," which is a bold claim from a man who asked me twice what a tap handle was.
See the full case study here: https://metronovacreative.com/crafting-the-identity-of-sumerduck-craft-brewery-a-case-study/
Need a logo that works as hard as your product does? Let's talk.
๐ 540-369-3200
๐ metronovacreative.com
๐ฆโ๏ธ Freti / Unicorn Specialist