Five Star SEO

05/30/2026

𝐈'𝐯𝐞 𝐬𝐞𝐞𝐧 𝐭𝐡𝐢𝐬 𝐛𝐞𝐟𝐨𝐫𝐞.

Today, creatives are arguing about AI the same way photographers argued about digital cameras 20+ years ago.

When the first professional digital cameras arrived, film photographers said they weren't good enough, would never replace film, and that there would always be a human element.

Some adapted and built incredible careers.

Others spent years fighting a change they couldn't stop.

AI isn't perfect. Neither were digital cameras in 1999.

The real question isn't whether AI is as good as a human today. The question is, where will it be five years from now?

𝐈𝐟 𝐡𝐢𝐬𝐭𝐨𝐫𝐲 𝐭𝐞𝐚𝐜𝐡𝐞𝐬 𝐮𝐬 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠, 𝐭𝐫𝐚𝐬𝐡𝐢𝐧𝐠 𝐧𝐞𝐰 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐫𝐚𝐫𝐞𝐥𝐲 𝐬𝐥𝐨𝐰𝐬 𝐢𝐭 𝐝𝐨𝐰𝐧. Learning how to leverage it usually works out much better.

Do you think AI is following the same path digital photography did, or is this different?

I’ve Seen This Before: What AI Reminds Me of the Digital Photography Revolution Every day I see designers, writers, artists, marketers, and other creative professionals debating AI. The arguments are familiar. AI isn’t as good as a human. AI can’t replace creativity. There will always be a hum...

05/28/2026

𝐒𝐚𝐥𝐭 𝐒𝐡𝐨𝐫𝐭𝐚𝐠𝐞𝐬 & 𝐃𝐞𝐥𝐚𝐲𝐬 𝐀𝐫𝐞 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲

🎥 𝐑𝐞𝐞𝐥 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐁𝐫𝐚𝐧𝐝𝐓𝐚𝐬𝐭𝐢𝐜 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐰𝐢𝐭𝐡 𝐃𝐨𝐮𝐠 𝐊𝐧𝐨𝐞𝐫𝐝𝐞𝐥 𝐟𝐫𝐨𝐦 𝐈𝐜𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬.

Doug explains why more contractors are switching to liquid de-icing as salt prices rise and deliveries get delayed for weeks.

Meanwhile, Ice Solutions can turn around 4,500 gallons in 24 hours.

𝐅𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐮𝐭 𝐨𝐧 𝐓𝐮𝐞𝐬𝐝𝐚𝐲.

A Five-Star SEO Production

05/13/2026

Five Star SEO is proud to announce the launch of the new website for the How U Doin Foundation.

This project was built to help support an incredible mission focused on teen connection, mental health, discovery, and direction through their new experiential Clubhouse culture in Texas. The new website was designed to be modern, engaging, and mobile-friendly, and built to help the foundation connect with more families, supporters, and the community.

From desktop to mobile, every part of this site was created with user experience, storytelling, and impact in mind.

Thank you to the How U Doin Foundation for trusting Five Star SEO with your digital presence and mission online.

How U Doin Foundation
Eddie Fischer
Uncle Eddie Eats

Visit the new website: www.howudoin.org

05/12/2026

Five Star SEO is happy to announce the launch of the new website for Pierce & Pierce Personal Injury Attorneys.

This project was designed to deliver a modern, professional experience across both desktop and mobile while clearly showcasing the firm’s services and making it easy for potential clients to connect.

From design and development to user experience and responsiveness, this site was built with both trust and performance in mind.

Congratulations to Pierce & Pierce on the launch, and thank you for trusting Five Star SEO with your digital presence.

Take a look https://piercenjlaw.com/

05/06/2026

𝐅𝐢𝐯𝐞 𝐒𝐭𝐚𝐫 𝐒𝐄𝐎 𝐢𝐬 𝐞𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐚𝐧𝐧𝐨𝐮𝐧𝐜𝐞 𝐭𝐡𝐞 𝐥𝐚𝐮𝐧𝐜𝐡 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝-𝐧𝐞𝐰 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐰𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐟𝐨𝐫 𝐨𝐧𝐞𝐥𝐚𝐰𝐧®

Our team at Five Star SEO designed and developed a modern, mobile-friendly website built to better showcase their artificial grass installation services throughout the San Francisco Bay Area. From improved navigation to a cleaner user experience, this project was all about helping their brand stand out online.

Check out the new site and see the transformation for yourself:
https://onelawn.com/

𝐍𝐞𝐞𝐝 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐬 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐢𝐧𝐭𝐨 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤.

04/09/2026

I see the same issue over and over again, and it has nothing to do with a lack of leads.

Businesses think they need more traffic, more ads, or more salespeople, but when you actually look at what’s happening behind the scenes, the real problem is how the current leads are being handled. Calls go to voicemail during business hours, social media messages sit unanswered, and follow up is inconsistent at best.

Then the conclusion is that marketing isn’t working.

In reality, there are opportunities already coming in that just aren’t being handled the right way.

Before you invest more money into generating leads or bring on additional salespeople, it’s worth taking a step back and tightening up the process you already have. Speed of response, call handling, and consistent follow up will move the needle far more than simply increasing volume.

I put together a quick blog breaking this down and what to look for in your own business.

Take a minute to read it here:

Before You Hire More Salespeople, Fix This First

03/30/2026

What if the problem isn’t that people can’t learn… it’s that they were never taught how to learn in the first place?

On this episode of the BrandTastic Podcast by Five Star SEO, we sit down with Rachel Botnick, a special education teacher with over 30 years of experience and the founder of U2L Studio (Unlearn to Learn).

Rachel breaks down how traditional education is failing a large group of students—especially those “in the middle” who often fall through the cracks—and why hands-on, experience-based learning is the key to unlocking real potential.

We dive into the CRA model (Concrete, Representational, Abstract), why starting with real-world application changes everything, and how small wins can completely shift someone’s relationship with learning.

Rachel also shares her personal journey—from struggling in school and failing algebra to earning multiple degrees and building a career in education—and how that led her to create U2L Studio, a platform focused on bringing the joy of learning back for students and adults alike.

We also talk about entrepreneurship, taking your expertise and turning it into something bigger, and why so many people underestimate the value of what they already know.

If you’ve ever felt like school “just wasn’t for you” or you’re looking for a better way to learn, teach, or grow—this episode will change how you think about it.

Learn more about U2L Studio: https://u2lstudio.com/

03/25/2026

𝐖𝐡𝐲 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐅𝐚𝐢𝐥𝐬 𝐓𝐢𝐞𝐫 𝟐 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬 | 𝐔𝟐𝐋 𝐒𝐭𝐮𝐝𝐢𝐨 𝐨𝐧 𝐁𝐫𝐚𝐧𝐝𝐓𝐚𝐬𝐭𝐢𝐜 𝐏𝐨𝐝𝐜𝐚𝐬𝐭

𝑴𝒐𝒔𝒕 𝒔𝒕𝒖𝒅𝒆𝒏𝒕𝒔 𝒂𝒓𝒆𝒏’𝒕 𝒃𝒂𝒅 𝒂𝒕 𝒍𝒆𝒂𝒓𝒏𝒊𝒏𝒈… 𝒕𝒉𝒆 𝒔𝒚𝒔𝒕𝒆𝒎 𝒋𝒖𝒔𝒕 𝒅𝒐𝒆𝒔𝒏’𝒕 𝒇𝒊𝒕 𝒕𝒉𝒆𝒎.

This reel from the BrandTastic Podcast by Five Star SEO, featuring Rachel Botnick from U2L Studio, breaks down why traditional learning fails so many kids, especially those “in the middle” who get overlooked.
Sitting at a desk, staring at a screen, then being expected to apply it later… that’s where students get lost.
The U2L approach flips that completely. Start hands-on. Build small wins. Make learning actually stick.
If you’ve ever felt like school just wasn’t built for you or your kids, this is something you need to hear.

𝐅𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐝𝐫𝐨𝐩𝐬 𝐌𝐨𝐧𝐝𝐚𝐲, 𝐌𝐚𝐫𝐜𝐡 𝟑𝟎.

03/24/2026

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐰𝐚𝐬 𝐧𝐞𝐯𝐞𝐫 𝐬𝐮𝐩𝐩𝐨𝐬𝐞𝐝 𝐭𝐨 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐚 𝐜𝐡𝐨𝐫𝐞?

This is a reel from the BrandTastic Podcast by Five Star SEO featuring Rachel Botnick from U2L Studio and it hits on something most people never question… you have to unlearn how you were taught to learn.

𝐒𝐡𝐞 𝐰𝐞𝐧𝐭 𝐟𝐫𝐨𝐦 𝐟𝐚𝐢𝐥𝐢𝐧𝐠 𝐚𝐥𝐠𝐞𝐛𝐫𝐚 𝐭𝐨 𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐝𝐞𝐠𝐫𝐞𝐞𝐬 𝐚𝐧𝐝 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐚𝐧 𝐞𝐝𝐮𝐜𝐚𝐭𝐨𝐫 𝐚𝐧𝐝 𝐧𝐨𝐰 𝐡𝐞𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞. 𝐁𝐫𝐢𝐧𝐠 𝐛𝐚𝐜𝐤 𝐭𝐡𝐞 𝐣𝐨𝐲 𝐨𝐟 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠.

This isn’t theory. It’s real experience, real frustration and a real solution for students and adults who feel like learning just isn’t for them.

𝐅𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐝𝐫𝐨𝐩𝐬 𝐌𝐨𝐧𝐝𝐚𝐲 𝐌𝐚𝐫𝐜𝐡 𝟑𝟎.

Learn more about U2L Studio: https://u2lstudio.com/

𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐔𝟐𝐋 𝐒𝐭𝐮𝐝𝐢𝐨: https://u2lstudio.com/

03/23/2026

Most people don’t plan their way into a successful business… they figure it out as they go.

That’s exactly what Tom from Flock Free did.

From cleaning houses and parking lots to building a specialized bird control company with systems, products, and recurring revenue, this episode breaks down what it really takes to grow something from nothing.

We talk about saying yes before you’re ready, learning on the fly, turning a service into a scalable model, and why separating bird control from traditional pest control became a game changer.

If you’re a business owner, thinking about starting something, or stuck working in your business instead of building one, this episode hits different.

👉 Learn how to spot opportunity, build systems, and actually grow

🎧 Watch now and start thinking bigger