10/07/2025
NEW CASE STUDY:
*Nutre Meal Plans*
Founded by restauranteurs: the Perrina brothers. Nutre is a family-owned meal delivery company offering fresh, chef-crafted meals made with clean ingredients. Created initially to help their diabetic father regain his health: Nutre has grown into New England’s most-trusted meal brand.
*The Challenge*
After a decade of consistent growth, Nutre’s voice was getting lost in a noisy market. Competitors like Factor and MegaFit were outspending them, and their decade-old brand identity no longer reflected the quality of their food or the ambition of their vision.
They didn’t want to start over.
They wanted evolution, not revolution — a brand that could build a tribe around it without losing its roots.
*The Awakening*
Together, we helped Nutre rediscover the heart of their story: REAL FOOD.
In a world obsessed with shortcuts and fads, Nutre’s authenticity became its superpower. We clarified their purpose—Real Meals for Real Life—a rallying cry for integrity, transparency, and human connection.
That truth reshaped everything: their visuals, voice, and presence. The brand became unapologetically clean, confident, and real.
*The Transformation*
Nutre reemerged with a refined identity—elevated yet grounded in family.
From logo and packaging to website and tone, their new expression reflects both craftsmanship and community. Their Nutré Sweat Socials now unite health-conscious communities across New England, and a national expansion is already underway.
What began as three brothers cooking for their father has become a movement—rooted in clarity, integrity, and the freedom to live real.
Strategists: Andrew Butler & John Emery
Design: Danielle Campbell & Dylan Menke
Copywriter: Jen O'Deay
