02/12/2026
Branded merch isnโt just โswag.โ Used thoughtfully, itโs a long-term, carbon-efficient brand builder. ๐๐
New research across US & Europe indicates:
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Promo products rank on par with (or just behind) out-of-home advertising in carbon efficiency
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74% of consumers feel more favorable toward brands that give environmentally friendly merch
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Up to 8x less carbon impact than digital ads like social and display
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Among the most carbon-efficient channels studied
No channel is impact-free. But now we have real benchmarks to compare effectiveness and sustainability side by side.
๐ Link to study in the comments