I’m a father, student of anything Fine Art, Design,Social Media or anything computer related, and run an up and coming design house called Rude Style Dezign. Around the clock, I geek-out on design and anything computer related to the point where it is 3 am, AGAIN!…I love to game, watch movies and sports. Yes, Oakland Raiders ………… GOD’S TEAM!!!!!!! I do believe that effective design is more than ma
king things pretty. If I could cast a spell on my Laptop and instantly create perfect user interfaces, I would. Unfortunately, I don’t have magical powers, so making things. perfect takes a lot of time and hard work. I think every professional has their own personal bag of tricks, but here’s mine: It’s impossible to fix a problem you don’t truly understand. Clients see symptoms of a problem; not the problem itself.. Imagine for a moment that you’re a doctor, and your patient tells you that they have a headache. As a doctor, the problem you’re trying to solve isn’t the headache- it’s the cause of the headache. Doctors ask their patients questions and truly listen to the answers so they can assess the real problem. As a designer, it’s my job to act as a doctor for my sick clients. I don’t lift a finger until their problem is properly diagnosed and goals are established. Despite your experience and education, I believe conducting proper research on every project is the keystone to success. Solutions are variable, and what worked well once won’t necessarily work again. The remedies you develop for your clients depend entirely on the industry they work in and the company culture itself. Unfortunately, there’s no such thing as a “One Size Fits All” approach to design. Without in-depth research, your solutions become generic and ineffective. Keep your intuition, but always abandon your preconceptions. My design phase consists of two primary parts- sketching, and mock-ups. I’m a bit old-school, and prefer hand-sketching my wire-frames with pencils and Sharpies on real-life paper. It’s easier to get intelligent ideas out on paper. Feedback and collaboration is essential, so I prefer drawing potential solutions so others can comment more easily. My high-fidelity work is done in Photoshop, I also work a lot in Illustrator, Muse, In-Design and ZBrush. Once my proposed solution is complete, I rely on other people to tear it apart. I try to do this through my entire design process, however I don’t stop the design process with a final version. The problem with closing your doors and being firm about it, is that some problems don’t come to the surface until they’re fully designed. Once my project is “finished”, I conduct local user testing and surveys to determine what aspects of the work needs to be fine-tuned and revisited. The amount of information you can learn from allowing someone to critique your mock-ups or disect your work is amazing. I try to solve problems; not so much make things pretty. Aesthetic success is easy to judge. Legitimate problem solving requires data, and to get that data, you need to monitor your proposed product. I’m constantly improving and developing my skills and abilities in the design field. I love what I do and I hope that it shows in my portfolio. Please take a minute to look at my work and drop me a message if you’d like to use my services on your next project.
