05/18/2026
B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep.
Only 29% of people want to talk to a salesperson while 62% consult a search engine (HubSpot, 2016)
46% of salespeople didn’t intend to go into the sales profession (Sales Executive Council)
The average company spends $10,000-$15,000 hiring a person and only $2,000 a year in sales training (The Bridge Group, 2015)
On average, only 29% of sales reps hit performance milestones in their first year (Aberdeen, 2013)
“15 years ago, the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch points, with 50% regularly using more than four.” Marketing Week