Metcalf Design & Printing Center

06/04/2024

A happy birthday remembrance of Dave. Always in my heart.

04/30/2024

Elevate your print marketing with the power of typography! From choosing the right fonts to perfecting spacing and alignment, this design element can help you enhance readability and drive home your message.

Want to understand typography? Discover how font selection, spacing, and alignment is key to creating visually pleasing and readable designs.

04/29/2024

From unexpected gifts in direct mail to personalized brochures that reveal a special offer, let us help you "surprise and delight" your customers and boost brand loyalty!

Discover the power of surprise and delight marketing as we delve into statistics, examples, and strategies to transform your business.

04/23/2024

Have you ever wondered what those crosshairs and color squares on your cereal box are? They're called printer's marks, an essential tool in the industry, and are used on almost all professionally printed items.

If you’re me, when you’re eating cereal, you’re reading the different panels of the box instead of scrolling through social media. The side with the nutritional information and ingredients is always a bit depressing, especially when you stare in awe at the sugar content of some brands.  That ...

04/19/2024

This Australian chicken chain created an AI-powered t-shirt that places a meal order based on your stomach rumbles-an innovative campaign designed to help them stand out from their competitors. What's the most unique thing you've seen in marketing lately?

Beloved Aussie chicken chain Red Rooster has launched an Artificial Intelligence powered t-shirt that will deliver chicken right to your doorstep.  Designed to satisfy your hunger cravings in real-time, the bespoke technology (also known as crave_ware) tunes into your stomach rumbles, cleverly dist...

04/16/2024

Would your audience recognize your brand without its logo? A well-defined brand voice can do that. Contact our print shop today to ensure your brand's voice is heard loud and clear!

Follow these five steps to create a consistent brand voice, which is essential for localized and intelligent content. – Content Marketing Institute

04/15/2024

Color is a powerful tool in print marketing that brands can use to influence emotions, recognition, and purchasing decisions. Contact our team today to ensure the color combinations in your materials send the right message and look great, too!

Color combinations are essential elements of design, as they can make or break the overall aesthetic of your work. Whether you’re a designer, artist, or

04/12/2024

When you apply simple storytelling techniques to data, you transform the viewer's level of understanding and drive real change. Check out the techniques in this article and contact us to implement them in your next print campaign.

Stop throwing numbers and statistics at prospects and customers. Plain old numbers just don't tell enough of a story to persuade a prospect to buy. While data can he...

04/09/2024

Appreciation goes a long way! Whether a small favor or a big gesture, saying 'thank you' can really brighten someone's day. Contact us to print custom thank you note cards that speak volumes of gratitude and appreciation!

It feels good to know that something you’ve done is appreciated. Often we do things for others out of habit because it seems like the…

04/05/2024

AI can be a helpful tool, but it will never replace the power of imagination!

PITTSBURGH & CHICAGO, March 12, 2024--From drafting poetry to amazing imagery, artificial intelligence (A.I.) may be making waves in the creative space, but the Lunchables® brand is championing a force even more powerful: kid imagination (K.I.). Today, Lunchables, and its new Dunkables™ line of s...

04/02/2024

Why create a brand style guide? It helps you maintain consistency, professionalism, and brand recognition across your print and digital marketing channels while improving efficiency and ensuring clarity.

This complete guide to creating brand guidelines offers instructions and inspirational examples to help you create a powerful brand style guide.