Soloist Systems

06/11/2024

04/18/2024

Brand Awareness: Stop Wasting Money and Time on Failure

Brand awareness is a common scapegoat. It’s a hard pill to swallow, but if your campaign isn’t converting, you aren’t accomplishing your goals.

04/16/2024

Do you need a website? Of course not! Often, small business owners "put the cart before the horse" so to speak. Start with what matters. The rest will unfold pretty naturally if it's working!

Do you need a website? Of course you don't need a website. You need 2 things in business: something to sell, and someone to sell it to. Chances are if you're reading this, you already have a bit of both, but if you're just starting out, here's what that means.

01/12/2024

Competitive Analysis: A Travesty

The longer I conduct business, the more obvious it seems that running a business is not; in fact, a competition. And if business is not a competition, competitive analysis is rendered an utterly pointless pastime of the entrepreneur.

01/11/2024

The possibility of AI leading to the downfall of human writing is improbable. Here's a fresh perspective on the topic. My thoughts on the importance of creativity in marketing:

It goes without saying that technological advance and modern conveniences have changed the way we live dramatically in the past couple decades. With so much of our capacity for creativity now freed up by these conveniences, it would be logical to conclude that society is capable of more creativity t...