The JAG Agency

08/17/2026

Marketing Monday, for the baseball fans. ⚾️

Players walking out of a cornfield. Hall of Famers. Kevin Costner. A ballpark in Iowa that somehow feels like the most important place in baseball once a year.

We broke down this iconic event into marketing questions every professional should be asking themselves.

The best experiences aren’t the biggest ones. They’re the ones rooted in something people already feel.

08/11/2026

As we continue celebrating The JAG Agency's 15th Anniversary, we're honored to spotlight another one of the partnerships that has been with us from the very beginning.

Client Spotlight: Chris Doering Mortgage 🏡

Chris Doering Mortgage is our second longest-standing client, and we're incredibly grateful for a partnership that has grown alongside our agency since year one.

Over the past 15 years, we've had the privilege of helping build and evolve a brand rooted in trust, relationships, and a genuine commitment to serving others. Chris and his team understand that great marketing starts with authentic connections, just as great lending starts with earning the confidence of every client they serve.

From community events and charitable initiatives to innovative marketing campaigns, it's been an honor to support a team that consistently leads with integrity, gives back to the community, and helps families navigate one of life's biggest decisions with confidence.

Thank you, Chris Doering Mortgage, for believing in The JAG Agency from the very beginning. Here's to 15 years of partnership and many more to come.

08/08/2026

News from the second quarter is a mixed bag, as usual. Many concerning headlines catch our attention, but there’s still a healthy thread of news that keeps me optimistic. Let’s take a look…

08/03/2026

AI can create content in seconds, but it can’t replace your brand’s lived experience, relationships, or point of view. As feeds become more crowded with polished, AI-generated content, consumers are looking for something increasingly rare: humanity.

We aren't saying that brands should stop using AI. We're saying that based on the research, they should use it with intention and create content that remains:
🔷Recognizable
🔷Credible
🔷 Transparent
🔷 Human

Use the tools. Let them make the process more efficient. But don’t let them replace the people, stories, and perspectives that make your brand worth following.

Sources: Gartner and Canva

07/28/2026

Nothing makes us prouder than seeing our clients recognized by the community they work so hard to serve! 💙

Congratulations to four incredible JAG Agency clients nominated in the 2026 Gainesville Community’s Choice Awards:
🏡 Chris Doering Mortgage
🛠 Quality DesignWorks
🔧 Quality Plumbing
❄ Crystal Air & Water

We’re honored to work alongside each of these outstanding local businesses, and we would love your help showing them some Gainesville love! You can vote daily now through July 31st.

Head to the link below to vote, or scan the QR codes on another device to cast your votes!

https://gainesville.gannettcontests.com/2026-Gainesville-Communitys-Choice-Awards/

07/20/2026

When the economy softens, most brands cut marketing, even though historically, those that don't recover more smoothly.

This is a pattern that's played out after every major downturn. Brands that stayed present while competitors went quiet came out the other side with more market share, stronger recall, and customers already in their corner.

This is the moment to get even more intentional. Know your audience. Know your channels. Know where your dollars actually move people.

07/17/2026

Emojis have come a long way from a fun little add-on to a language all their own. 😂❤️🔥

Today, we use them to add personality, express emotion, clarify tone, and sometimes say what words cannot.

From texts and emails to social media and marketing, emojis have become part of how we communicate every day.

Happy World Emoji Day! 🌍 Drop your most-used emoji below. 👇✨

07/17/2026

A $125 million marketing campaign is enormous, but it’s still below the biggest marketing spends in Hollywood history. Some examples include:

* Avatar (2009): estimated $150–200 million+ marketing.
* Avengers: Endgame (2019): estimated around $200 million marketing.
* Star Wars: The Force Awakens (2015): estimated $200 million+ marketing.
* Jurassic World (2015): widely reported around $150 million marketing.
* Barbie (2023): while Warner Bros.’ direct spend was likely around $150 million, the film benefited from hundreds of millions more in promotional partnerships, making its overall marketing presence one of the largest ever.

The only thing bigger than the Trojan Horse? This film's budget.

As Christopher Nolan's highly anticipated adaptation of 'The Odyssey' lands in theaters tonight, the A-list director's follow-up to 2023's 'Oppenheimer' is one of the most expensive R-rated films to ever hit the silver screen.

According to Variety, Matt Damon's latest attempt to make it home carries a budget of roughly $250 million, while marketing for the movie is estimated around $125 million. The whopping $375 million total puts Nolan's break even point somewhere between $625 million to $750 million, according to Forbes' estimates.

Early indications project the movie to gross around $100 million over its opening weekend, with some estimates as high as $120 million. That box office figure would mark Christopher Nolan's biggest opening since 2012's 'The Dark Knight Rises,' which brought home $160 million over its debut weekend.

📸 : Universal Pictures

07/15/2026

One of our Football Writers Association of America Steve Spurrier First-Year Coach Award winners for Freshman Player’s of the Year presented by Chris Doering Mortgage in partnership with Leaf Trading Cards. Together, we can all inspire the next generation 💪🏈

07/14/2026

Great service starts with trust, and Quality Plumbing has built a brand rooted in reliability, honesty, and helping customers feel confident when the unexpected happens.

We're proud to support a team that leads with integrity, shows up when it matters most, and understands the value of doing things right the first time.