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WHO IS YOUR PERFECT CUSTOMER?“Who Is Your Avatar?”One of your major items that you will need to know and understand is “...
07/03/2018

WHO IS YOUR PERFECT CUSTOMER?

“Who Is Your Avatar?”

One of your major items that you will need to know and understand is “Who is Your Customer?” or avatar.

What are their hopes and dreams, their concerns? What keeps them up at night? What are their hobbies, their lifestyle? Not knowing who your customer avatar is can cause you to waste money on marketing to the wrong audience.

For example, you probably wouldn’t want to market baseball equipment to a group of sewing enthusiasts, nor would you want to send sewing ads to baseball fans.

Answer these 10 questions to help create your avatar for your perfect customer.

I am using a person who is retiring and has little or no savings to retire with as my avatar as an example when answering these questions.

1. Q) What are they worried about?
A ) They are worried about not being able to retire
comfortably or at all because of insufficient savings

2. Q) What keeps them up at night?
A ) Worrying about having to downgrade their lifestyle or
having to work the rest of their life, or both.

3. Q) What do they spend their free time doing?
A ) Playing golf, fishing, playing with their grandkids or
sitting around their house being bored.

4. Q) Do they have kids they care for?
A ) No

5. Q) What is their true desire?
A ) Continuing their current lifestyle and keeping up with
their friends.

6. Q) What are they afraid of?
A ) Running out of money in retirement

7. Q) What are they looking for?
A ) They aren’t sure. Looking for a miracle.

8. Q) How long have they been feeling like this?
A ) Depends. If they are in their early to mid-50’s, then they
are just starting to be aware of this concern. 56 to 65, t
they are fully aware that there is a problem and looking
for an “out”. Greater than 65, almost panic.

9. Q) Do they have a support system?
A ) Their kids maybe, but some if not most do not want to
burden their family.

10. Q) Who can they ask for help? Are they?
A ) Friends, financial analysts. No.

When you have your avatar created make sure you take this information and put it inside all of your marketing content, so you are attracting the perfect buyer for your product or service!

EQUIVALENCY“Who Needs a Million Dollars?”Here’s a situation many people find themselves through no fault of their own. W...
07/03/2018

EQUIVALENCY

“Who Needs a Million Dollars?”

Here’s a situation many people find themselves through no fault of their own.

Well maybe some fault.

They are at or near retirement age and don’t have the savings to afford to retire.

According to Forbes 1 in every 3 retirees find themselves in this situation.

Believe me, that is a frightening place to be.

I found myself to be in that place. The little bit of money I had was taken from me by bad investments, divorce, bad economy and finally hospitalization which finished off my savings. To make matters worse, I lost my job, the very job I had hoped I would be able to work the rest of my life.

No money. No job. No prospects. All I had was my social security check.

I took no comfort in the fact I had lots of company. Remember, 1 in 3 retirees were in similar circumstances.

But there is something you can do about it.

How much money would sustain you, $3,000 extra per month? $5,000? $10,000?

If you had a $1,000,000 10-Year Treasury bond at the current yield of 2.9%, your monthly dividend would be $2,417.

So, if you desired to have another $3,000 of monthly income, you would need $1.25 million invested in a 10-year Treasury Bond at %2.9.

If you wanted $5,000 in extra monthly income, you would need to have $2.1 million invested in that bond.

And similarly, $10,000 extra monthly income would take a $4.2 million bond.

But we don’t have that much money to invest.

What if you could replace that Treasury Bond with a system that provides that extra monthly consistently, month after month, and little effort on your part.

Equivalency.

That is exactly what you can do online.

Now it’s not make money for free by pushing one button. No. Systems that promise you that are more than likely a scam.

You will have to put in some effort on the front part. 6 to 12 months of about 20 hours a week to set the system up.

But once your system is in place, all you will have to do is spend a few hours a day tweaking it to maintain your income. And, you will be able to do this from anywhere in the world that you have internet access.

So, a system that brings in $3,000 month after month is equivalent to having that $1.25 million in a 10-year treasury bond.

Equivalency.

You don’t have to be rich when you have a system that generates you a monthly income that allows you to live like you are a millionaire and maintain your lifestyle and enjoy the things you want to do.

...to live by.
07/03/2018

...to live by.

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