Bergner Consulting

02/12/2021

Small changes to your internal linking strategy can lead to big gains. If you have a website, follow this guide to make sure you are maximizing your performance.

Poorly structured internal links might be hampering your site’s performance. Here are three things to look into when auditing your internal links.

02/11/2021

Consumers are ready for Direct-to-Consumer. The technology has never been more accessible. But can Brands get the economics right?

"Good direct-to-consumer economics target customer lifetime value at double the customer acquisition cost."

Read some interesting insights from McKinsey & Company on how to effectively evaluate DTC. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/dtc-e-commerce-how-consumer-brands-can-get-it-right

Consumer brands need to make DTC economics feasible and the customer experience seamless.

12/03/2019

With 2020 quickly approaching, maybe it’s time to be thoughtful about your strategy.

How will you evolve your strategies to reach your goals?

Here are three tips to help get you started:

1. Personalization. Leverage technology to make connections with your customers and give them the experience they want.

2. Context. Make your posts, ads, and content relevant to the platform. It takes more time, but the investment will be worth it.

3. Connection. Share your mission, story, and the intended impact of your products or services. Build your brand and truly connect.

#2020

11/23/2019

Didn’t think selling the entire .ORG domain registry was possible. 🤔

But good advice for non-profits to renew for 10-years as they can technically change the price to any amount they’d like.

Sale comes within months of DNS overseer pushing through controversial contract change

11/22/2019

Bold move by Nike to break up with Amazon.

Do you think this the beginning of a mass exodus of big brands leaving Amazon? If so, how can brands build an eCommerce strategy to compete against the convenience Amazon offers the end user?

https://lnkd.in/e8K8Jmw

After years of resisting, Nike launched a pilot in 2017 to sell a limited product assortment on Amazon. Now, it's focusing on selling more directly to consumers.

11/09/2019

Quick market research question — would love to know your thoughts. What do you think about Instagram removing ‘Likes’ as a feature?

The intention is to “reduce anxiety” and “reduce social comparison” while giving people more space to focus on connecting with the people and things they love.

Will it change your company’s content strategy? Without the real-time vanity metrics of ‘Likes’ how will you measure your success?

As a marketer, I am curious to see the impact the loss of ‘Like’ data will have on the algorithm, how IG will control fake followers (especially as influencer marketing continues to grow), how much of an uptick total comments per post will increase, as well as if the platform dips in any key usage stats.

Learn more: https://lnkd.in/eSjMkdz

“We will make decisions that hurt the business if they help people’s well-being and health” says Instagram’s CEO Adam Mosseri. To that end, next week Instagram will expand its test of hiding Like counts from everyone but a post’s creator to some users in the United Sta…

02/05/2019

“Google will generate over $102.4 billion in net digital ad revenue this year. Google is expected to account for 31.3 percent of the global digital ad market. Facebook is No. 2, at 20.5 percent.”

Interesting read from Bloomberg

The best business model the internet has ever seen is still humming.

05/31/2018

The speed of technological disruption is accelerating and technology is changing the way we work. Find out where technology is taking us with the latest internet trends report. Recode

Here’s a first look at the most highly anticipated slide deck in Silicon Valley.

05/23/2018

Make sure to take time to reflect on your success while learning from failure.

04/24/2018

It always seems impossible until it’s done.

04/04/2018

“If you can improve people’s lives, you have a business.” Richard Branson

03/27/2018

Is your website ready?

Google announced this morning its “mobile -first” indexing of the web is now starting to roll out, after a year and a half of testing and experimentation. Back in 2016, Google first detailed its plan to change the way its search index operates, explaining how its algorithms would eventu…