Crash Course Marketing Academy

Crash Course Marketing Academy Learn how to be a more informed buyer of marketing services.

What is a Small Business Development Center? Why should you consider working with one if you're the owner of a small bus...
01/24/2023

What is a Small Business Development Center? Why should you consider working with one if you're the owner of a small business? To answer these questions, Crash Course Marketing Academy host Gayla Zoz talks to Charles Alexander, director of the TN Small Business Development Center at Vol State in Gallatin, Tennessee. In addition to explaining everything a Small Business Development Center can offer, Charles also talks about the reasons small business owners give him for NOT taking advantage of the help his agency can provide. http://ow.ly/c84H50LWx08

Charles Alexander, director of the TN Small Business Development Center at Vol State, joins Crash Course Marketing Acade...
01/10/2023

Charles Alexander, director of the TN Small Business Development Center at Vol State, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy "old school" phrases. If you use these terms regularly, you could lead your listeners to a conclusion you don't want them to make. http://ow.ly/9WIs50LWvc6

If you don't have any training in marketing, but you have to do it to promote your business, what do you do? In this ins...
12/27/2022

If you don't have any training in marketing, but you have to do it to promote your business, what do you do? In this installment of the "Making It As a Marketer" series, Gayla Zoz talks to Pati Bedwell, a veteran of the long-term care industry and an elder care coordinator at Takacs McGinnis Elder Care Law. Pati talks candidly about how she learned to handle the outreach-related tasks that are such an important part of her job. http://ow.ly/cA7x50LJ9gg The Life Care Planning Law Firms Association

Are you using language that is leading people to the wrong conclusions about you? In the second installment in our three...
12/20/2022

Are you using language that is leading people to the wrong conclusions about you? In the second installment in our three-part series, Charles Alexander, director of the TN Small Business Development Center at Vol State, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy "trendy" phrases.
http://ow.ly/SOOI50LWuNR

Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" serie...
12/07/2022

Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In this episode, Charles Alexander, director of the TN Small Business Development Center at Vol State, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy communication phrases. http://ow.ly/X7Vb50LWpMk

If you don't have any experience in marketing, yet your job requires it, what do you do? In this episode, the first in C...
11/29/2022

If you don't have any experience in marketing, yet your job requires it, what do you do? In this episode, the first in Crash Course Marketing Academy Podcast's "Making It As a Marketer" series, host Gayla Zoz talks to Debra King, a Licensed Clinical Social Worker and an elder care coordinator at Takacs McGinnis Elder Care Law, about how she learned to manage the outreach-related parts of her job. http://ow.ly/buC950LJ9rE The Life Care Planning Law Firms Association

After an unexpected hiatus from podcast production, host Gayla Zoz kicks off her return to the microphone with a look at...
11/20/2022

After an unexpected hiatus from podcast production, host Gayla Zoz kicks off her return to the microphone with a look at what's ahead. http://ow.ly/FUTc50LJ7CL

If you're a website developer who's having trouble getting your clients to provide content for website projects, there's...
11/08/2022

If you're a website developer who's having trouble getting your clients to provide content for website projects, there's a new way to get what you need. Send them to the Website Content Quick Start Course. See how it works at
http://ow.ly/Qfm050Lx5H2

WE HAVE A WINNER! In this video podcast, Crash Course Marketing Academy founder Gayla Zoz and Creative Instinct - Brandi...
08/05/2022

WE HAVE A WINNER! In this video podcast, Crash Course Marketing Academy founder Gayla Zoz and Creative Instinct - Branding & Web Design founder Gwen Canfield unveil the winner of the inaugural Logo Rehab drawing. Who was the lucky winner? Find out by watching the video at https://youtu.be/HfsyqIm_hfY or listening to the audio version at https://bit.ly/3oWUArx. Let us know what you think!

How do you build name recognition for a new product or service, especially when no one is delivering it quite the way yo...
06/13/2022

How do you build name recognition for a new product or service, especially when no one is delivering it quite the way you are? Greg Wilson, founding artistic director of Actors Point Theatre Company in Hendersonville, Tennessee, joins host Gayla Zoz to talk about what it takes to get the word out about something new. Listen here or wherever you get your podcasts. http://ow.ly/M18j50Jvji7

Create great content for your website. This new online course shows you how. Just $99. http://ow.ly/kVI450Jvjm8
06/11/2022

Create great content for your website. This new online course shows you how. Just $99. http://ow.ly/kVI450Jvjm8

Are you using social media the right way? Are you posting in the right places? Are you sure? In this episode of the Cras...
06/11/2022

Are you using social media the right way? Are you posting in the right places? Are you sure? In this episode of the Crash Course Marketing Academy Podcast, Kacey King Redmond, owner of Cincy Marketing Maven, joins host Gayla Zoz to talk about how to use these powerful platforms to reach prospective buyers.
http://ow.ly/GwA650JuSIA

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