06/09/2026
This summer, we're doing something called the Summer of Good AI. I've been teaching AI for almost two years. We've added AI to our business and have seen incredible results while keeping and even growing our team.
But I know there are concerns about the environment, jobs, bias, authenticity. So I started asking a different question. Not should we use AI, but what does it look like when someone uses it well?
So that is the series. Business owners, some skeptical, some figuring it out in real time, all using AI to solve something or try to solve something that matters to them.
Kicking off the series is Molly Mahoney, who came from the stage before she discovered marketing, and that background changed how she thinks about AI entirely.
She said AI needs a brain AND a soul.
Molly Mahoney built her whole framework around that. Brain = the data, the brand docs, the company details you load in.
Soul = the thing that makes it sound like a real person wrote it.
Skip the soul, she says, and you get spam.
Molly's been using AI longer than almost anyone I know. She started in 2021, two years before most people knew what ChatGPT was. She came from the stage. Performer before marketer. And that gave her a lens that pure tech people just don't have: she knew voice isn't only what you say. It's how you pause. What you leave out.
That foundation changed how she builds with AI. And honestly, it changed how I think about it too.
New episode of the Summer of Good AI series. Links in comments.