08/06/2026
Every interaction shapes your brand and builds trust with potential customers:
✨After 1-3 exposures, the consumer will simply recognize that the brand exists.
✨5-7 exposures is when brand recall occurs. Your logo and brand are now "familiar" to them.
✨7-20+ exposures is when recognition turns to trust and consumers make their buying decision.
A potential customer may see your business several times before they're ready to reach out - social media, digital ads, print ads, word of mouth, billboards, a Google search, etc. The more consistent your message and branding are across every touchpoint, the more likely they are to remember, and trust, your brand when they're ready to buy ⭐
