B1 Marketing Group

B1 Marketing Group B1 Marketing Group is a tech-enabled claimant acquisition firm built for law firms.

Using proprietary software and AI-assistance, we identify and qualify injured individuals for mass tort cases - delivering the right claimants to attorneys, at scale.

A new lawsuit by Humana adds another layer of complexity to the proposed nationwide Roundup settlement.Humana has sued B...
09/08/2026

A new lawsuit by Humana adds another layer of complexity to the proposed nationwide Roundup settlement.

Humana has sued Bayer and Monsanto in federal court, alleging that it paid medical expenses for Medicare Advantage members diagnosed with non-Hodgkin lymphoma after alleged Roundup exposure. The insurer seeks reimbursement and alleges that the proposed settlement does not provide an adequate method for resolving its claims. It is also seeking double damages under the Medicare Secondary Payer Act.

The dispute comes as Bayer seeks final approval of a proposed $7.25 billion nationwide settlement for current and future Roundup claims alleging non-Hodgkin lymphoma injuries. Bayer has said the program would be funded through capped payments over up to 21 years, subject to court approval.

For law firms and mass-tort operators, the development highlights a critical reality of large-scale settlement administration:

A claimant’s gross settlement amount is not necessarily the final amount they receive.

Medical liens, Medicare-related obligations, health-plan reimbursement claims, and settlement-administration procedures can all affect the path from settlement approval to net recovery.

The proposed settlement’s final approval hearing is currently scheduled for September 14. How the court addresses settlement mechanics, lien resolution, and third-party reimbursement claims may be important to watch in the weeks ahead.

This Labor Day, we recognize the hardworking people who keep our communities, businesses, and country moving forward.Eve...
09/07/2026

This Labor Day, we recognize the hardworking people who keep our communities, businesses, and country moving forward.

Every day, American workers bring skill, dedication, resilience, and pride to their work. Their efforts support families, strengthen local communities, create opportunity, and help build a better future.

We are grateful for the employees, clients, partners, and professionals across every industry who continue to show up, work hard, and make a meaningful difference.

Wishing everyone a safe, relaxing, and well-deserved Labor Day.

The federal Hair Relaxer MDL is entering a more focused phase of litigation.Judge Mary Rowland has narrowed the bellweth...
09/04/2026

The federal Hair Relaxer MDL is entering a more focused phase of litigation.

Judge Mary Rowland has narrowed the bellwether pool from 10 cases to 5. These matters are expected to test the evidence and legal theories that could influence the direction of more than 12,000 federal claims alleging that long-term chemical hair-relaxer use contributed to uterine, endometrial, or ovarian cancer. Defendants dispute those allegations, and no global settlement has been announced.

The MDL is also continuing to develop against the Second Wave defendants.

Under Case Management Order No. 24, general discovery involving those defendants remains open through July 15, 2027. Outstanding interrogatory responses and document production are due September 29, keeping additional manufacturers engaged in active pretrial obligations.

For law firms and legal marketers evaluating Hair Relaxer claim acquisition, this stage reinforces the importance of qualified, well-documented claimant files.

A sustainable intake process should prioritize:

Claimant product-use history.

Diagnosis and medical-record support.

Exposure and timeline details.

Accurate contact information and responsive follow-up.

Clear documentation of eligibility criteria.

As bellwether work becomes more concentrated, firms will be watching closely for signals about how the evidence performs and what that may mean for the broader litigation.

A screenshot can look real. That doesn't mean it is.For law firms handling Roblox cases, screenshots and chat conversati...
09/03/2026

A screenshot can look real. That doesn't mean it is.

For law firms handling Roblox cases, screenshots and chat conversations can be an important part of evaluating a claimant during intake.

But seeing information that appears to meet the required criteria is not always enough.

The real question is whether your process can identify information that may be fabricated, altered, or otherwise misleading.

When questionable information makes it through intake, the impact can extend well beyond the initial review. It can lead to additional QC work, wasted staff time, unnecessary review costs, and files moving further into the process before potential concerns are identified.

That makes early validation and quality control critical.

Do your teams have a process for identifying potential red flags?

Are there controls in place to help ensure files are evaluated against your firm's approved requirements before they move forward?

Because qualification is only one part of evaluating a claimant.

You also need confidence in the information used to make the qualification decision.

That's one of the reasons we built Intake Firewall.

Intake Firewall helps law firms apply approved qualification, validation, and workflow requirements throughout the intake process, helping create greater control and consistency over how files are evaluated and advanced.

The earlier a potential issue is identified, the less time and resources may be spent dealing with it downstream.

Message us to learn more about Intake Firewall.

California lawmakers have approved legislation that could change how social-media platforms serve users under 16.The bil...
09/02/2026

California lawmakers have approved legislation that could change how social-media platforms serve users under 16.

The bill, AB 1709, would restrict certain engagement-focused features for younger users, including personalized algorithmic feeds, autoplay, and infinite-scroll experiences. Rather than banning social media accounts outright, the proposal focuses on whether platforms can provide these features to minors. The bill now awaits Gov. Gavin Newsom’s decision.

For firms and legal marketers following social media addiction litigation, the legislation is worth monitoring for several reasons:

• It places product design, not only content moderation, at the center of the youth-safety debate.

• It may create another legal and regulatory benchmark for allegations involving compulsive use, algorithmic recommendations, and engagement-driven platform features.

• It reinforces the growing importance of claimant screening and case documentation in social-media-harm matters.

• It could influence how similar cases, campaigns, and consumer-protection claims develop across other states.

The policy landscape is evolving alongside major litigation. Meta’s proposed settlement with state attorneys general includes up to $17.1 billion in payments and platform changes intended to protect younger users, including time limits and non-algorithmic feed options.

For firms evaluating this category, a strong acquisition strategy should be paired with clear qualification standards, documented harm allegations, age verification, platform-use history, and consistent claimant follow-up.

Camp Lejeune litigation is approaching an important inflection point.Four Track 1 cases are moving toward trial preparat...
09/01/2026

Camp Lejeune litigation is approaching an important inflection point.

Four Track 1 cases are moving toward trial preparation, while the parties continue working toward an October 30 deadline for a potential global settlement framework. The court has scheduled pre-trial status conferences for September 10, with trial dates potentially following in the weeks afterward.

The litigation’s size underscores why campaign and intake quality remain central for firms handling high-volume claims:

• More than 408,000 de-duplicated administrative claims have been filed with the Department of the Navy.

• Thousands of individual lawsuits remain pending in the Eastern District of North Carolina.

• DOJ reported that settlement offers exceeded $1 billion as of August 10, with more than $827 million paid.

As this litigation progresses, claimant acquisition is no longer simply about generating inquiries.

Firms need intake systems that prioritize claimant eligibility, exposure history, diagnosis support, documentation collection, responsive follow-up, and accurate file organization from the first conversation.

The next several weeks may shape the resolution path for thousands of Camp Lejeune claimants. For firms and marketers, it is also a reminder that a mature mass tort requires quality controls that can withstand greater scrutiny later in the case lifecycle.

BREAKING: A federal jury in Illinois has returned a defense verdict for Mead Johnson in the first preterm-infant-formula...
08/31/2026

BREAKING: A federal jury in Illinois has returned a defense verdict for Mead Johnson in the first preterm-infant-formula MDL bellwether case to reach a jury.

The case involved allegations that Mead Johnson’s Enfamil Premature formula contributed to a premature infant developing necrotizing enterocolitis (NEC), a serious intestinal disease, and that the company did not adequately warn of the alleged risks. The jury found in Mead Johnson’s favor.

The outcome marks a notable defense development in the federal Preterm Infant Nutrition Products Litigation, MDL No. 3026, now pending in the U.S. District Court for the Northern District of Illinois.

Still, the verdict applies only to this individual bellwether case. It does not resolve the broader NEC baby formula litigation, which includes hundreds of remaining federal and state-court claims. Earlier formula cases have produced both plaintiff and defense outcomes, leaving the litigation significant for affected families, counsel, manufacturers, and the mass-tort industry.

B1 Marketing will continue tracking key developments in NEC baby formula litigation and the evolving mass-tort landscape.

A significant milestone has been reached in the federal preterm infant formula litigation: the first bellwether case in ...
08/30/2026

A significant milestone has been reached in the federal preterm infant formula litigation: the first bellwether case in MDL No. 3026 has begun before a jury.

Levin, Rojas, Camassar & Reck LLC is proud to be part of the Plaintiffs’ Trial Team in Inman v. Mead Johnson & Company, LLC, now being tried in the U.S. District Court for the Northern District of Illinois before U.S. District Judge Rebecca R. Pallmeyer.

Jose Rojas is serving as lead trial counsel. He is joined on the Plaintiffs’ Trial Team by Fu Debrosse and Je Yon Jung of DiCello Levitt, as well as Pearl Robertson of Irpino Law.

The case was selected through the federal bellwether process, with Inman among Mead Johnson’s defense-selected bellwether cases. It concerns allegations involving preterm infant nutritional products and necrotizing enterocolitis (NEC).

As the first federal bellwether trial in this MDL to reach a jury, the proceeding will provide an important early examination of the scientific, warning, and liability issues that appear throughout the broader litigation.

The allegations are contested, and no liability has been established. This individual case remains pending.

You can spend thousands generating leads, only to lose money when unqualified files make it through intake. It happens a...
08/28/2026

You can spend thousands generating leads, only to lose money when unqualified files make it through intake.

It happens all the time.

A claimant comes in.
An intake agent starts working the file.
Time is spent asking questions, collecting information, chasing documents, and getting signatures.

Then someone discovers the claimant does not meet the firm’s criteria.

The marketing spend is already gone.
The intake time is already spent.
And your team still has to clean up the file.

That is the problem Intake Firewall is built to address.

Intake Firewall applies the law firm’s approved qualification and DQ rules during intake.

It can help control:

• Qualification and disqualification criteria
• State and SOL requirements
• Identity and contact validation
• Consent and TrustedForm validation
• Duplicate and risk checks
• Document collection
• HIPAA authorizations
• E-signing and retainer workflows
• QC and file delivery

The goal is simple:

Stop spending staff time and marketing dollars on files that should have been stopped earlier.

For the firms we are currently accepting, cases can move through a controlled intake process before reaching your team for review.

Interested in seeing how Intake Firewall works?

Contact us for a demo and see how your firm can put more control between the incoming claimant and your intake team.

Nevada’s $184 million resolution with Meta signals that the legal pressure surrounding youth social-media harms is conti...
08/27/2026

Nevada’s $184 million resolution with Meta signals that the legal pressure surrounding youth social-media harms is continuing to build.

The state’s recovery is part of a broader multistate agreement addressing allegations that Facebook and Instagram were designed in ways that may promote excessive use among minors. The settlement also calls for new safeguards intended to reduce screen time and strengthen protections for younger users.

While the agreement marks a major government-enforcement outcome, it does not close the door on the wider litigation landscape. Individual injury claims and school-district cases remain pending in the federal Social Media Addiction MDL, where plaintiffs continue to raise questions about platform design, youth mental health, and corporate accountability.

This distinction matters. A state settlement can create meaningful reforms and financial recovery for governments while separate claims by families, students, and school systems continue through the court process.

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Gilbert, AZ
85295

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