Mirex Marketing

03/26/2026

March is Read an Ebook Month 📚 If your marketing feels all over the place, it might be time to get your ducks in a row. Our free ebook, The Ducks of Local Business Marketing, keeps things simple and actually useful. Download yours at MirexMarketing.com.

04/22/2025

Mirex Marketing is now a Yelp Advertising Partner! We are even different from other partners because we use "decentralized" accounts (ask us what this means, you might be surprised), we are also different since we are not just a partner, we are ACE Certified, or a Yelp Agency Certified Expert. Contact us to learn how we can help you leverage Yelp Ads - including search advertising - to attract consumers looking for local businesses like yours...at scale! , , , ,

Congratulations! Rex Kimball completed Yelp Agency Certified Expert on Apr 22, 2025.

01/24/2025

Google has added Performance Max Campaigns to Google Ad Grant Accounts. The Google Ad Grant is a $10,000/mo ad credit that is given to qualifying nonprofit organizations. Until now, only Search Campaigns have been allowed on Ad Grant accounts because Google can only volunteer Google-owned properties to deliver the ads (since the Google Display Network and YouTube share revenue with publishers, Google cannot donate those spaces). So how is Google able to offer Performance Max campaigns, which combines ad delivery spaces between the Google Search Network and the Google Display Network? We don't know yet, but we know it's a good thing for Nonprofits because now they can include additional assets with the ads (images and short-length video) which will help improve the creatives visually. In a lot of cases Performance Max campaigns can perform better than Search Campaigns, so it's nice to have the option.

01/23/2025

Did any of ya'll lose sleep over the TikTok ban this past weekend? It was offline the day before the ban started, but it's back online now that Trump has granted a 75 day extension for the Chinese-owned social platform to sell to a US buyer, because if anyone is going to spy on us, it's going to be an American company dadgum it! (We predict it will be Elon Musk who will rebrand it as S, 3, or Y; Tesla models spell S3XY, and he's already got the X, so of course he would do the same with social platforms). Trump Grants TikTok 75 Day Extension on US Sell-off https://ecs.page.link/EgS43

01/22/2025

If you haven't noticed it yet, Instagram is changing the aspect ratio of the preview thumbnails in the grid display. They are doing this because they claim most content that is uploaded now fits a vertical format, including photos and videos. From one perspective this makes sense because Instagram has always been a platform intended for use on mobile devices. However, long-time Instagram users are complaining that this ruins mosaics that they've created using the grid (which represents a lot of hard work to customize their content); it also makes all square posts appear improperly cropped on the sides in preview, though the posts still appear normal in the single column feed. Some critics are even saying Instagram is working too hard to be like TikTok. We'll see if Instagram keeps going in this direction or if they respond to these complaints by turning it back (which will probably depend on how many complaints they get). If they keep going in this direction it's unclear what the new recommended dimensions should be for Instagram images. In our own test the new previews have a 3:4 aspect ratio, but Instagram could be beta testing other ratios. Some sources claim that it's a 4:5 ratio or 9:16. The ratio for their reels has always been 9:16. So where the standard dimensions used to be 1080x1080, the new dimensions would be 1080x1436 or 812x1080 for a 3:4 aspect ratio. This will certainly change the work of influencers on Instagram. It could also change the offerings of Marketing Agencies who create and publish posts for clients. A single square image can be used on Instagram, Facebook, LinkedIn and X (though it is cropped in X). Using a vertical image for all of those could negatively affect the experience, so an Agency could elect to charge more for the service and create a separate vertical image for Instagram, if the client wants to be on Instagram at all. 🤷‍♂️

10/31/2024

Happy Halloween!

10/30/2024

"TRICK or Treat" you say?

10/29/2024

Happy National Internet Day! It's 2024, so hopefully by now if you're a business owner you know the difference between a browser and a search engine. Whether you do or don't call us and we can help with your internet marketing.

10/28/2024

Happy International Animation Day! Talk to Mirex Marketing about getting an explainer video or whiteboard animation to help promote your business. .

10/28/2024

Happy International Animation Day! Talk to Mirex Marketing about getting an explainer video or whiteboard animation to help promote your business.