Studio 22 Marketing

01/29/2026

Your team is posting. Your calendar is full. But are you actually building momentum?

Here are three signs your marketing is busy but not effective:

1. You can't explain what makes you different in one clear sentence.
If your team struggles to articulate your positioning, your audience definitely does. Clarity isn't a nice-to-have. It's the foundation everything else is built on.

2. Your content gets engagement, but not the right conversations.
Likes are easy. Discovery calls with decision-makers who actually need what you offer? That requires strategic alignment between what you say and who you're trying to reach.

3. Every campaign feels like starting from scratch.
If you're constantly reinventing the wheel, you don't have a strategy problem. You have a structure problem. Strong foundations let you build faster, not harder.

The fix isn't more content. It's more clarity.

When you define what matters, build the right structures, and create intentional visibility, marketing stops feeling like noise and starts creating momentum.

That's the work we do at Studio 22. We step in at pivotal moments, bring order to complexity, and leave you stronger than we found you.

12/02/2025

The way people shop is changing fast — AI search, rising return costs, virtual try-ons, and a massive shift toward resale. If you run an online store, you need to be ahead of this.

We’re sharing a free download breaking down the 6 biggest retail predictions for 2026 and how to prep your business now.

Grab the report here: https://bit.ly/4iwAkYR

Need help adapting your e-commerce strategy for what’s coming? S22 can set you up to win. Send us a message to get started.

12/01/2025

This morning’s CMA Legislative Luncheon is a reminder of just how vital tourism is to our local economy — and to businesses like The Hive Coffee & Bakehouse. As an owner of The Hive, I see the impact daily: visitors who discover us while exploring Mammoth Cave, families traveling through who become regulars when they return, and tourism dollars that help sustain our growth and our team.

In 2024, the CMA region brought in $174.1 million in visitor spending and supported 1,350 jobs — a massive boost for small businesses across Barren, Edmonson, and Hart Counties.

I’m proud to represent Studio 22 Marketing today, and even prouder to share that I’ve accepted a seat on the Caveland Marketing Association Board. Barren County Tourism and CMA do incredible work to lift up small businesses, and I’m excited to support and strengthen that momentum!

11/19/2025

Not every day looks glamorous at a marketing agency — and honestly, it's definitely fueled by an unhealthy amount of coffee …

And sometimes? It means finishing a deadline while sitting across the kitchen table from a toddler with a bowl of mac and cheese. That’s the real behind-the-scenes.

Late nights, early mornings, projects that challenge us, clients who trust us, and a whole lot of grit poured into every detail.

Studio 22 Marketing is built on honest work, good strategy, and real people who care deeply about helping small businesses grow.

Here’s to showing up — cup in hand and real life happening right alongside it.

11/18/2025

META UPDATE FOR ADVERTISERS

Meta is quietly rolling out a new placement option inside Ads Manager — and if you run catalog campaigns, you’ll want to take a look at this.

We’re seeing a new carousel-style display available at the ad level for standard static and video creatives when a product catalog is attached. When both “catalog” and “all format display options” are turned on, you may notice the ability to show your ad as either:

• A carousel
• A collection

Here’s the breakdown:

Carousel (the new option): Your main creative appears as the first card, and the remaining cards pull in products from your catalog automatically. Meta’s system chooses which items to feature based on conversion likelihood, giving it that “dynamic catalog ad” feel — just with your custom intro card leading the way.

Collection: This behaves similarly to what we’ve seen for the past year — products displayed underneath your primary creative.

Want to see if you have access?

We're testing performance differences between the two display types across multiple accounts. So far, early trends look positive — especially for brands with strong product imagery and clean catalog feeds.

Our recommendation: Pop into your Ads Manager, check if the feature is live, and begin experimenting. New placements like this can create quick wins when tested early. Let us know if you want help evaluating your setup or testing the new format.

11/03/2025

Black Friday Marketing, Without the Burnout

This week’s podcast pick breaks down how to win Black Friday 2025 without tanking your sender reputation. If you’re planning email campaigns this month, this episode is pure gold — covering cadence, deliverability, and real buyer behavior.

You’ll learn:
✅ Why resending to non-openers can wreck your performance
✅ How to increase send volume without burning your list
✅ Why “boring” subject lines often outperform clever ones
✅ The simple follow-up tactic that turns BFCM buyers into repeat customers

This one comes from The World’s Best Email and Retention Podcast (aka TWBERP) — our weekly Studio 22 podcast recommendation for marketers who want to sharpen their strategy.

Each week, TWBERP drops smart, tactical insights to help new and seasoned email marketers get better results — hosted by Jordan Gordon of Pilothouse on the DTC Podcast Network.

11/02/2025

Meta’s new AI delivery system, Andromeda, is changing how ads perform — and who wins.

A few months ago, a small tweak — a headline change or a new color — could “refresh” your ad. Now? Meta’s AI knows better. It groups similar creatives together, learns across accounts, and boosts only what’s truly unique and genuinely effective.

That means your old refresh habits aren’t cutting it anymore.

💡 The advertisers winning right now are:

✅ Producing creative at scale (multiple versions every week)
✅ Testing fast and adjusting from real results
✅ Closing the loop between creative and performance data

If you’re not doing all three, you’re probably seeing:
🔻 Inconsistent delivery
🔻 Faster ad fatigue
🔻 Confusing spend patterns

AI may have changed the rules — but creative still drives the game. The takeaway? Different beats “new.” Quality beats quantity (unless you can do both 😉).

09/16/2024

I’ll never forget my jump- my day when I realized that wouldn’t except the “norm” of what a 9-5 meant when my girl was just a tiny baby and it sunk in that my whole job is to care for her and show her that her dreams are within reach by modeling my own behavior.

05/06/2024

It's always an honor to work with amazing women making things happen in our sweet community.

ADVERTISEMENT By JENNIFER MOONSONG Glasgow News 1 Savannah Gillespie is the founder of Honey's Coffee and Stud...

03/29/2024

🥐🍓French buttery, flaky croissants, strawberries, cream cheese & golden caramel drizzle- introducing our newest menu item: stuffed croissants from the ever-talented . We will have 4 varieties, both sweet and savory at tomorrow’s Spring Tulip Festival at . 💐