AKCG - Public Relations Counselors

05/26/2026

Senior living communities are evolving quickly, and workforce challenges remain one of the most pressing issues in the field.

AKCG helped spotlight how Aspire for Well-Being is taking a forward-thinking approach by implementing -powered solutions to support recruitment, retention and a healthier workforce.

The story highlights how innovation, when aligned with mission and care, can help senior living organizations strengthen operations while better supporting the people who serve residents every day.

This is the value of strategic media relations: helping important industry stories reach the audiences that need to hear them.

Read the article here: https://bit.ly/4eHT9IC

Looking to earn more visibility for your organization? AKCG’s ACCELERATOR program helps turn meaningful stories into strategic media opportunities.

The Highlands at Wyomissing

Aspire for Well-Being's The Highlands at Wyomissing uses AI software from Arena to identify job candidates likely to stay longer, reducing turnover.

05/21/2026

AKCG President Mike Gross, APR, Fellow PRSA, recently co-hosted the 2026 PRSA Anvil Awards in New York City alongside Jeff Wilson, APR. As one of the public relations profession’s most prestigious events, the Anvil Awards recognize strategic communications campaigns that demonstrate excellence, creativity, and measurable impact.

For AKCG, public relations is about more than managing reputation. It’s about helping shape the conversations that move organizations and industries forward. Mike’s role on this national stage reflects the leadership, expertise, and commitment to communications excellence that define our work every day.

Looking good, Mike!

https://bit.ly/3RU0IlV

05/20/2026

In a competitive Northern Virginia senior living market, The Trillium Tysons continues to stand out for its elevated approach to retirement living.

AKCG partners with The Trillium on a targeted media relations program to highlight the community’s exceptional offerings, services and resident experience.

The latest story in Northern Virginia Magazine showcases how luxury senior living communities like The Trillium are redefining what life after retirement can look like, with greater focus on lifestyle, wellness, connection and choice.

This is the value of strategic media relations: helping standout organizations earn visibility in the markets that matter most.

Read the story here: https://bit.ly/4ub7OAK

Your organization has stories worth telling. AKCG’s ACCELERATOR program helps identify, shape and share those stories through strategic media relations that build awareness, credibility and reputation.

AKCG builds, preserves, and restores positive reputations. Contact AKCG to learn more. akcg.com

High-end NoVA communities are changing the senior living landscape with high-end dining, amenities, and community activities.

05/19/2026

From standout athletics to student-led civic engagement, Poly Prep Country Day School continues to show the power of a well-rounded student experience.

AKCG partnered with Poly Prep on a media relations effort to highlight the school’s civic engagement and service-learning work, while helping broader audiences see the personal, academic and community impact taking shape across its Brooklyn campus.

The effort earned coverage from CBS New York, along with a published op-ed in BK Reader focused on Poly Prep’s commitment to service learning.

This is the value of strategic media relations: helping meaningful stories reach the audiences that matter most.

Read the article here: https://bit.ly/4u7vLcl

Ready to build visibility before the next big moment? AKCG’s ACCELERATOR program helps organizations strengthen reputation, earn meaningful media coverage and share the stories that matter most.

AKCG builds, preserves, and restores positive reputations. Contact AKCG to learn more. akcg.com.

Op-Ed: When students address serious issues in active ways, they change.

05/18/2026

Happy work anniversary to Meaghan Airey and Sam Deeney! This month, we celebrate Meaghan's third workiversary and Sam's first on the !🎉

We appreciate all that you do for clients and for your fellow team members!

Please join us in celebrating!

05/11/2026

We're at the annual LeadingAge PA conference!

Stop by Booth #85 in the exhibit hall and say hi to Angelica Flynn, APR and Brynn Buskirk.

Tomorrow, 3-5:15PM, AKCG President Michael Gross and Katie Andreano, VP of Marketing, LeadingAge PA, will lead a special hands-on session: How to Deliver Messages in Today’s Media Landscape.

05/07/2026

We’re headed to Hershey for the annual LeadingAge PA conference next week!

Say "hello" to the at Booth #85 in the exhibit hall and add this session to your agenda:

➡️Tuesday, May 12, 3-5:15 PM
➡️Spokesperson Workshop: How to Deliver Messages in Today’s Media Landscape

Join AKCG President Mike Gross, APR, and Katie Andreano, VP of Marketing at LeadingAge PA, for this special hands-on session.

Attendees will learn proven methods for handling challenges in and outside of media engagements.

05/05/2026

AKCG today announced that it has acquired Hennes Communications, a nationally recognized crisis communications agency founded by Bruce Hennes in 1989.

AKCG, which serves clients nationwide, further expands its depth and reach with the addition of Cleveland-based Hennes.

Together, the combined firm will provide a full complement of crisis communications, crisis planning, crisis management, spokesperson training and media relations services.

Read more: https://bit.ly/4daEGT3

04/21/2026

Please join us in congratulating Meaghan Airey on her promotion to Account Executive!

In this role, Meaghan will take on an elevated role in support of the firm's clients.

Thank you for all you do on the !

04/16/2026

Please join us in welcoming Gwen Quackenboss to the as associate media analyst!

In her role, Gwen works across the firm’s public relations and crisis practices supporting senior living, higher education and independent school clients. Gwen contributes to the media analytics team with thoughtful media monitoring, reporting, and analysis of client and industry-focused media coverage.