AKCG - Public Relations Counselors

AKCG - Public Relations Counselors AKCG builds, preserves and restores positive reputations. AKCG was named one of Forbes’ 200 Best PR Agencies in America (2021).

AKCG - Public Relations Counselors, a national public relations firm based in the Philadelphia region, helps clients prepare for and respond to the issues and crises that impact their reputations and, potentially, their bottom lines. The firm also advises its clients to create and maintain positive public opinion among their diverse audience segments — from employees, neighbors and shareholders to online communities, advocates and detractors. We deal with the intangibles — concepts and issues — that influence our clients' success. With a carefully planned communications effort, we help companies and organizations:
-prepare for issues and respond to crises
-win in the court of public opinion
-mitigate online and social media risk
-build community acceptance and support
-control rumors
-retain vocal allies
-change audience behavior
-establish a position in the marketplace
-identify new market opportunities
-change a culture
-commemorate a milestone

Senior living communities are full of stories. Knowing which ones will resonate with media and how to get them noticed b...
09/08/2026

Senior living communities are full of stories. Knowing which ones will resonate with media and how to get them noticed by reporters is where strategy comes in.

AKCG Vice President Angelica Flynn will lead an upcoming webinar for LeadingAge Virginia members on using earned media to reach new audiences and strengthen their organizations’ reputations.

Angelica will share what makes a senior living story newsworthy, how to approach reporters with clarity and confidence, and how to pursue media opportunities at the local, regional and national levels.

Register Today
Thursday, September 17
1:00 pm - 2:00 pm
Via Zoom

LeadingAge Virginia members, there’s still time to register: https://bit.ly/4xLni0n

Every organization has blind spots.Employees may view leadership differently than board members.Customers may have diffe...
09/03/2026

Every organization has blind spots.

Employees may view leadership differently than board members.

Customers may have different concerns than community leaders.

Donors, residents, students, parents, members, or investors may see opportunities and risks leadership has never considered.

Reputation intelligence helps organizations understand those perspectives before they affect trust.

Organizations that understand stakeholder perceptions are better prepared to:

• Lead through change.
• Communicate with confidence.
• Navigate leadership transitions.
• Strengthen stakeholder relationships.
• Protect long-term credibility.

AKCG’s proprietary CODE Score(SM) Leadership Trust Baseline provides a clear picture of how key stakeholders view your organization and its leadership.

Imagine that... a reputation management plan built on facts, not assumptions.

Explore how to assess your reputation here: https://bit.ly/4qTGM07

This week, meet Olivia Napoli, Associate Vice President at AKCG – Public Relations Counselors. In her role, Olivia suppo...
09/02/2026

This week, meet Olivia Napoli, Associate Vice President at AKCG – Public Relations Counselors. In her role, Olivia supports the firm’s crisis communications and issues management work. Learn how her background in emergency management comes in handy when approaching client work.

https://bit.ly/4gL7pQ6

A superintendent walks into a packed board meeting. A senior living executive faces reporters after a difficult incident...
08/31/2026

A superintendent walks into a packed board meeting. A senior living executive faces reporters after a difficult incident. Long before either says a word, the room has already started forming an opinion.

Persuasion isn't just what a leader says. It's how they say it. Posture signals readiness. Facial expression shapes how hard news lands. Eye contact builds or breaks trust in seconds. Pace, volume, and pauses tell an audience whether a leader feels confident or unsteady, regardless of the message itself.

The strongest communicators don't rely on instinct alone.

They prepare: they practice the moment, get honest feedback, and pair active listening with body language that reinforces, rather than undercuts, what they're saying.

Executive presence isn't performance. It's preparation that shows up naturally when it matters most.

Where is your leadership team most exposed the next time they're in front of a camera, a board, or a packed room?

Read more: https://bit.ly/4xoRrlK

As summer winds down, one AKCG intern is heading back to campus with something even more valuable than new school suppli...
08/28/2026

As summer winds down, one AKCG intern is heading back to campus with something even more valuable than new school supplies: real-world PR experience.

Katherine Schaffer, a senior at UMass Amherst studying journalism and political science, spent her summer with AKCG writing pitches, drafting media alerts, and watching a single story travel from first draft to national pickup. Real newsroom calls. Real client work. No syllabus required.

Her verdict: "The whole experience is something that can't be replicated in a classroom." Her advice for the next intern: ask a lot of questions, and actually listen to the answers.

School's back in session and Katherine already turned in the best kind of homework.

Have a great senior year!

Read her story: https://bit.ly/4wUGyar

How to build a brand image isn't a question you answer after a crisis. It's a plan you build long before one.Brand image...
08/27/2026

How to build a brand image isn't a question you answer after a crisis. It's a plan you build long before one.

Brand image forms through daily decisions, public messages, and the experiences stakeholders have, not just what an organization claims in an ad or brochure. PR earns that trust: news coverage, community relationships, executive visibility, and consistent follow-through across every channel.

As AKCG's Angelica Flynn puts it: "Every public message creates an expectation. The experience that follows determines whether people believe it."

That's the real test. A promise repeated everywhere still fails if the experience behind it doesn't hold up. A trusted brand image isn't built on one campaign. It's built on repeated proof, kept promises, and a reputation strategy that's working quietly in the background long before anyone needs it.

What's one story your organization could tell today that proves the reputation you're trying to build?

Read more: https://bit.ly/45QfzBU

AKCG is proud to call Glassboro, New Jersey, our headquarters.With New Jersey Day coming up on Sunday, July 27, it's the...
07/24/2026

AKCG is proud to call Glassboro, New Jersey, our headquarters.

With New Jersey Day coming up on Sunday, July 27, it's the perfect excuse to get out and enjoy everything the Garden State has to offer. From the Jersey Shore and award-winning wineries to the Delaware Water Gap and our charming small towns, there's something for everyone to enjoy.

What's your favorite place to visit in New Jersey? Share it in the comments. We'd love to hear your recommendations.

Looking for inspiration? Check out the 18 Top Things to Do in New Jersey from our friends at VisitNJ.
https://bit.ly/3T9zjxg

Meet Gwen Quackenboss, Associate Media Analyst at AKCG – Public Relations Counselors. In her role, Gwen supports the med...
07/24/2026

Meet Gwen Quackenboss, Associate Media Analyst at AKCG – Public Relations Counselors.

In her role, Gwen supports the media analysis team and works with both of the firm’s practices, crisis and media relations, to provide detailed reports and analyses of media coverage.

Learn more about Gwen here...
https://bit.ly/4wSu7MK

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued cl...
07/20/2026

In our Meet the Team series, we’re excited to shine a spotlight on the dedicated AKCG team members serving our valued clients.

Today, we invite you to meet Mike Garrett, Project Coordinator at AKCG – Public Relations Counselors. In his role, Mike supports the firm’s crisis communications and issues management work.

Learn more about Mike here...
https://bit.ly/4ho9P9f

At AKCG, we believe that organizations deserve trusted counselors who can help them prepare before a crisis, respond wit...
07/17/2026

At AKCG, we believe that organizations deserve trusted counselors who can help them prepare before a crisis, respond with confidence during one, and strengthen trust afterward.

Congratulations to Bruce Hennes, Thom Fladung, and the Hennes Division-AKCG on another outstanding Chambers recognition. Independent recognition in Crisis Communications & Risk Reputation Management like this reinforces the quality service we provide for our clients and helps acknowledge our dedication to serving their needs.

I'm proud to work alongside such exceptional people.

- Brynn Buskirk, VP Crisis Practice Administrator
https://bit.ly/4vvsu6r

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121 High Street West
Glassboro, NJ
08028

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+18568660411

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