Cronin

09/03/2026

We're excited to announce that Cronin has joined the Association of National Advertisers (ANA), the U.S. advertising industry’s oldest and largest trade association.

Through ANA’s insights, education, and connections, our team has even more opportunities to understand what’s happening across the industry, anticipate what’s next, and bring that thinking to our clients to impact their business. Proud to join the network 🎉

09/01/2026

As consumers turn to AI to decide what to buy, where to go, and which brands to choose, marketers face a new challenge: earning AI’s recommendation.

Our SVP, Media & Analytics, Tracy Klimkoski, outlines five pillars of recommendation readiness and how brands can strengthen their digital authority across each.

Read the full perspective 👉 https://www.cronin-co.com/news-insights/five-pillars-of-becoming-an-ai-recommended-brand

08/12/2026

Some projects remind you why you love this work. Our latest: the annual report for Webster Five.

There's no template for this. An annual report should reflect the spirit of the brand. For Webster Five, the content centered on their impact in the community—the everyday moments touched by their work. And for the feel, we took inspiration from their newest branch renovation: that same bright, airy feeling translated onto the page. Digestible copy, mindful pacing, photography that breathes. Built for both a modern digital experience and a printed edition that holds up in the hand.

It's part of a broader shift we're seeing in this space—annual reports moving away from stiff, corporate formality toward minimalism, earthy tones, and real storytelling. Numbers still matter, but so does the story behind them.

08/11/2026

Times Square just got a Coast Guard takeover 🚤

Proud to land a feature in The New York Times for the National Coast Guard Museum! The piece captures the Coast Guard's 236th anniversary celebration, complete with a 31-foot vessel, historic replica weapons, the color guard, and the band.

All eyes are on next year, as it builds toward the museum’s grand opening in New London, CT, a milestone more than a decade in the making.

🔗 Check out the full story below!

The 31-foot-long vessel and some replica weapons recalling those used in the War of 1812 featured in a celebration that looks ahead to a new Coast Guard museum.

08/04/2026

Pull up a log. We've got another campfire story to tell 🏕️

Our first spot for Modern Woodmen of America introduced Mom's "campfire story" from the perspective of two iconic characters, bringing fresh personality to a life insurance company with a peculiar name. Now it's Dad's turn.

He weathers life's day-to-day chaos with quiet grit, but protecting the people he loves means planning for what's ahead. That's why he trusts Modern Woodmen to help secure his family's future.

07/28/2026

Some of us wrapped up the workday with emails. Others wrapped it up with a 5K. 🏃‍♀️👟

A huge shoutout to our team members who took on the Corporate FunRun Hartford 5K after work last Thursday and crossed the finish line. The rest of us were cheering them on in spirit. Way to go, team! 👏

07/24/2026

The team traded keyboards for cones and lined up for Noci Gelato. Special thanks to our media partner OUTFRONT Media and rep Conor Holland for setting up this treat. Now we're back to it, refreshed and recharged! 🍨

07/14/2026

💡 We're hiring an Information Technology Manager!

Are you passionate about using technology to help teams work more efficiently? We're looking for an Information Technology Manager to lead our Microsoft 365 environment, optimize systems and workflows, and drive technology initiatives that keep our agency running at its best.

Apply today if this role is right for you! 👉
https://www.cronin-co.com/careers

06/29/2026

🐐 Fresh talent has joined the herd!

Please join us in welcoming our newest members of the team:

Aliza Taylor → Account Coordinator, Communications
Maya Paprocki → Performance Marketing Analyst
Lydia Dellipoali → Paid Media Coordinator
Kian O’Connor → Paid Media Coordinator

We’re excited to have you all on the team and can’t wait to see what’s ahead!

06/23/2026

Meet the next generation of creative, strategic minds. Welcome to the herd, Summer 2026 interns!

Abby Case→ Design Intern
Ben Risley→ Operations Intern
Meri Kessler→ Communications Intern
Olivia Thompson→ Account Service Intern
Jamie Johannessen→ Copywriting Intern
Ian Black→ Finance Intern

We’re excited to have you on the team and can’t wait to see what you accomplish this summer.