We are told time and time again the we now live in an always on, always connected world. But exactly what that means is constantly evolving and most agencies have failed to adapt and evolve their strategies in order for brands to take advantage of new opportunities. Consumers now expect to find you using natural language search on their Google Home or Alexa enabled devices. As they're chatting in one of their favorite messaging apps, they expect you to have a bot that can help take their order or provide an inline and in context response. The proliferation of 360 video, augmented reality, and virtual reality will provide some of the most immersive ways yet a brand can tell their story. And an army of millennials and post millennial teens will be wearing Snapchat spectacles with limitless ways those circular videos could enhance brands looking to target them. Formed with the mindset that you want a little crazy in your agency, Bedlam was created to be the innovative spark that helps brands find their voice and to stand out from the ordinary. Far too often we find that our competition’s view of what a marketing ecosystem looks like ends at the CMS, CRM, and Marketing Automation. But consumers yearn for so much more than simply a personalized responsive website. Their expectations of your brand have never been greater and you need an agency that can methodically road map a long term strategy that touches upon online, offline, and social while at the same time ensuring that your brand story never gets lost or diluted.
