Forward Lawyer Marketing

06/12/2026

After nearly 15 years of working with law firms, it's still great when clients recognize the effort that goes into understanding their firm and executing the strategy.

A Texas-based firm that helps property owners hold insurance companies accountable for hurricane, hail, and storm damage claims recently shared:

"The people at FLM are total pros. Matt and the team take the time to really understand your needs. No platitudes or empty promises. They execute by doing what they say they are going to do."

The legal marketing industry is crowded with agencies selling quick fixes. We've always focused on understanding each firm's unique goals, building a strategy around those objectives, and following through.

Thanks, Jon!

06/11/2026

Most law firms know how to track rankings.

Far fewer know how to tell whether they're showing up in Google's AI Overviews.

As search continues to evolve, visibility is no longer just about where your website ranks. It's also about whether your firm is being cited, referenced, and surfaced when potential clients ask legal questions.

In our latest article, we break down how law firms can evaluate AI visibility, what influences inclusion in AI-generated answers, and why traditional rankings only tell part of the story.

The next time someone searches for answers in your practice area, will your firm be part of the response?

https://fwd-lawyermarketing.com/how-to-know-if-your-law-firm-is-visible-in-ai-overviews/

06/08/2026

Another website launched, another happy client~

We're excited to announce the launch of the new website for LaMorgese Family Law, along with The Family Law War Room podcast.

One of our favorite parts of any project is hearing the client's feedback. Brad LaMorgese recently shared:

"Throughout the process, I always felt like I had a true partner invested in the success of my brand."

Thank you, Brad, for trusting FLM with this project. We're proud of how it came together and excited to support the continued growth of your practice.

🌐 https://lamorgesefamilylaw.com/

🎙️ The Family Law War Room Podcast:
https://www.youtube.com/

06/04/2026

Law firms often invest heavily in SEO, content, and website improvements to generate more leads. But if the intake process isn't optimized, many of those opportunities never become clients.

Missed calls, delayed follow-up, weak consultation scheduling, and poor tracking can create a disconnect between rankings and revenue.

In our latest article, we break down why intake optimization is one of the most overlooked factors in law firm marketing and how it can dramatically impact the return on your SEO investment.

Read more:

https://fwd-lawyermarketing.com/why-law-firm-seo-fails-without-intake-optimization/

05/26/2026

We’re excited to announce the launch of the new website for Mark Diaz & Associates, a criminal defense law firm serving Galveston County and surrounding areas.

The new site was built to better showcase the firm’s experience, improve mobile usability, strengthen local SEO performance, and make it easier for potential clients to find the information they need during stressful situations.

Take a look:
https://texascriminaljustice.com/

05/22/2026

05/22/2026

Spent the last few days at the 2026 PILMMA Super Summit in San Antonio connecting with law firm owners, industry leaders, vendors, and several of our Forward Lawyer Marketing clients.

A few major themes stood out:

1. AI is rapidly changing how consumers find and choose law firms
2. Traditional SEO still matters, but AI visibility and entity-based search are becoming increasingly important
3. Google Business Profile optimization, reviews, structured content, YouTube, Reddit, and brand authority are all playing a larger role in discovery
4. Law firms that adapt early will likely gain market share over the next several years

One thing I appreciated most about the summit was hearing real-world discussions about what’s actually working right now for law firms, what’s no longer working, and where the industry is heading next.

It was also great seeing one of our client campaigns featured at the Bluphyre Media booth. While they produced the commercial, our team has been running the campaign across Meta platforms and it’s generated strong engagement and results for the client. Always great collaborating with talented partners in the legal marketing space.

The legal marketing landscape is changing fast, but the fundamentals still matter:

• Strong local SEO
• Quality content
• Great intake
• Brand trust
• Consistency
• Data-driven decision making

Appreciate everyone we connected with this week. Excited to bring back new ideas, strategies, and implementation opportunities for our clients!

05/19/2026

We’re proud to work with law firms that trust us to help grow their practice online.

A lot of attorneys come to us after frustrating experiences with other marketing companies, so feedback like this means a lot to our team. Our focus has always been on building strategies that make sense for the firm, generating real opportunities, and supporting long-term growth.

Thank you to Fedor Kozlov for the kind words and continued trust in Forward Lawyer Marketing.

05/12/2026

Local SEO is still one of the most important drivers of visibility for law firms.

But in 2026, ranking locally is no longer just about proximity. Search engines evaluate trust, authority, reviews, consistency, engagement, and the overall strength of your digital footprint.

In this chapter of our SEO Guide for Law Firms, we break down:

• Google Business Profile optimization
• Reviews and reputation signals
• Local authority and citations
• Multi-location SEO strategies
• How AI is changing local search visibility

The firms that perform best locally usually aren’t the closest. They’re the most credible.

Read the full chapter:
https://fwd-lawyermarketing.com/local-seo-for-law-firms/

04/29/2026

AI is changing how people search, but not necessarily how they choose a lawyer.

A recent study found that AI Overviews reduced click-through rates by 61%, yet total clicks didn’t collapse. That means users are still taking action… just differently.

For law firms, this reinforces a few things:

• Visibility matters more than ever
• Being cited or mentioned in AI results has real value
• Strong branding and trust signals can influence decisions before the click

Search behavior is evolving, not disappearing. The firms that adapt early will have the advantage.

Read the full article here:

Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages.