Forward Lawyer Marketing

Forward Lawyer Marketing Forward Lawyer Marketing is a digital marketing agency helping small & medium-sized law firms nationwide increase revenue through a strong internet presence.

FORWARD Lawyer Marketing is a professional digital marketing agency dedicated to advancing the growth of your law firm. With experience working with hundreds of law firms over the years, we have the knowledge, experience, and proven track record to help establish and grow a strong web presence that will help consistently grow your client base. We like to think our approach is a little different than some of our competition. The simple fact is, there are a lot of great companies doing what we do that you have the option to work with. There are also many companies that will promise you the world and disappear once you sign on the dotted line. Our approach includes understanding your business and goals, educating you on the online marketing world, and executing a plan that will help you achieve those goals.

Getting your law firm to rank in Google is still important. But with more people using AI Overviews, ChatGPT, Perplexity...
09/16/2026

Getting your law firm to rank in Google is still important. But with more people using AI Overviews, ChatGPT, Perplexity and other AI search tools, there's another question firms need to be thinking about:

Is your website actually being used as a source in the answers these platforms provide?

There's no special trick or AI-specific markup that makes that happen. It comes down to building content that is accurate, useful, specific to the jurisdiction, connected to real attorney authority and structured in a way that search engines and AI platforms can easily understand.

Our latest article breaks down some of the things law firms should be doing if they want to improve their chances of being cited in AI-generated answers.

https://fwd-lawyermarketing.com/how-law-firms-can-become-citable-sources-in-ai-answers/

One of the most common questions we get from law firms is, “How much should we be spending on marketing?”There really is...
09/11/2026

One of the most common questions we get from law firms is, “How much should we be spending on marketing?”

There really isn't one answer. A firm's revenue, growth goals, practice areas, market and average case value all play a role in determining what a realistic budget looks like.

So we built a free Law Firm Marketing Budget Calculator to help firms put some numbers behind that decision.

Enter a few details about your firm and the calculator provides a suggested annual marketing budget, monthly budget, target cost per qualified lead and a potential allocation across different marketing channels.

It's not meant to tell a firm exactly what it has to spend, but it provides a good starting point for planning.

Give it a try:

https://fwd-lawyermarketing.com/law-firm-marketing-budget-calculator/

We spend a lot of time looking at marketing data for law firms, but not every number carries the same weight.Rankings, t...
09/09/2026

We spend a lot of time looking at marketing data for law firms, but not every number carries the same weight.

Rankings, traffic, clicks and leads are all important, but they only tell part of the story. We also want to know how many of those leads are actually qualified, how many turn into clients, what types of cases are being generated and ultimately whether the marketing investment is producing a return.

Our latest article takes a deeper look at law firm analytics and some of the numbers firms should be paying attention to when evaluating SEO, PPC, LSAs and other marketing efforts.

https://fwd-lawyermarketing.com/law-firm-analytics-and-roi-measurement/

When we started working with David and Franks & Kelly, one of the first priorities was rebuilding their website and sign...
08/28/2026

When we started working with David and Franks & Kelly, one of the first priorities was rebuilding their website and significantly expanding the content around the different areas of law they handle.

We saw a significant increase in leads almost immediately after the new site launched, and that momentum has continued as we've further optimized the site for SEO and visibility across AI platforms.

Thanks for the kind words, David. Looking forward to continuing to build on the results!

Google Local Services Ads can be a great source of new leads for law firms, but simply turning them on doesn’t mean they...
08/21/2026

Google Local Services Ads can be a great source of new leads for law firms, but simply turning them on doesn’t mean they’re going to work.

Your practice area, market, reviews, intake process, responsiveness and ability to track leads all play a role.

Our latest blog breaks down when LSAs make sense for a law firm, when they may not, and how they should fit alongside SEO and PPC.

https://fwd-lawyermarketing.com/when-should-a-law-firm-use-google-local-services-ads/

More leads are great. More of the right leads are even better.We've been working with Matt's personal injury firm since ...
08/19/2026

More leads are great. More of the right leads are even better.

We've been working with Matt's personal injury firm since earlier this year, and the campaign has generated a significant increase in lead volume. Matt has reported that the increased flow of opportunities has allowed him to become more selective about the cases he takes on.

That's exactly what we're working toward. Grow the number of qualified opportunities coming into the firm so our clients aren't just looking for the next case, they can focus on the cases they really want.

Thanks for the great review, Matt. We're just getting started!

SEO is an investment, but figuring out what that investment actually needs to produce for your firm isn't always that st...
08/14/2026

SEO is an investment, but figuring out what that investment actually needs to produce for your firm isn't always that straightforward.

So we built a tool to help.

Our new Law Firm SEO ROI Calculator lets you plug in your own numbers, including traffic, conversion rates, average collected fees and SEO costs, and see what the potential return could look like over time.

It also breaks down projected leads, signed clients, revenue, break-even point and more.

Obviously, no calculator can tell you exactly what an SEO campaign will produce. But it can help put some real numbers behind the investment and give you a better idea of what success needs to look like.

It's completely free, give it a try!

https://fwd-lawyermarketing.com/law-firm-seo-roi-calculator/

Not every PPC lead is a good lead. That's why looking at conversion numbers alone doesn't tell the whole story.Here's a ...
08/11/2026

Not every PPC lead is a good lead. That's why looking at conversion numbers alone doesn't tell the whole story.

Here's a 30-day snapshot from an employment law PPC campaign running on a $3,000 ad budget.

The campaign generated 523 clicks, 132 unique phone calls and 34 contact form leads. More importantly, our internal QA process identified 83 of those calls as quality opportunities from people actually looking for an attorney for an employment law matter.

Add in the form leads, and that's 117 qualified leads from 523 clicks.

Our QA process also helps identify what happens after the phone rings, including missed calls and other intake issues that could result in good opportunities being lost.

Generating leads is important. Making sure they're the right leads and helping our clients capitalize on them is just as important.

Sometimes a new website is about a lot more than a fresh design.Franks & Kelly came to us with an outdated templated web...
08/06/2026

Sometimes a new website is about a lot more than a fresh design.

Franks & Kelly came to us with an outdated templated website, along with multiple websites that were essentially competing against each other. Before we ever thought about design, we focused on building a stronger SEO foundation by consolidating those assets and mapping the proper 301 redirects.

The new website is now live, and in less than a month we've already seen more than a 200% increase in organic lead volume.

It's still early, but this is exactly why getting the foundation right matters.

Check out the new website:
https://fkmalaw.com/

Internal linking isn't the most exciting part of SEO, but it's one of the most overlooked.Many law firms spend time crea...
07/29/2026

Internal linking isn't the most exciting part of SEO, but it's one of the most overlooked.

Many law firms spend time creating new pages and writing blog posts, but never connect that content together in a meaningful way. As a result, they're missing an opportunity to strengthen their most important practice areas and make it easier for both search engines and potential clients to navigate their website.

In this article, we cover how internal linking helps build topical authority, improves crawlability, and supports long-term SEO growth.

Sometimes the biggest SEO wins come from making better use of the content you already have.

https://fwd-lawyermarketing.com/how-to-use-internal-linking-to-improve-law-firm-seo/

Address

460 N Main Street Suite 209
Glen Ellyn, IL
60137

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18885909687

Website

Alerts

Be the first to know and let us send you an email when Forward Lawyer Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Forward Lawyer Marketing:

Shortcuts

Share

Category