Socialsoutherncreative

Socialsoutherncreative Social Southern Creative
-Marketing Strategist
-Data Consultant
(1)

09/08/2026

If you have considered utilizing influencer marketing but do not have the budget to do so, no worries.

You have access to the greatest influencer for your business and it won't cost you anything but a little bit of time and some considerable effort.

Research shows that 63.5% of social media users find founder/owner-led posts more convincing, compared to just 12.9% for traditional influencer content.

Potential customers prefer to see you as the owner show up on their feed vs. a paid influencer. They want to see your behind the scenes routines, they want to hear your perspectives, they want to know the why behind what you do.

So the next time you are reflecting on who you can get to promote your business, remember you are the MOST qualified for the job!

09/08/2026

Changing your content strategy can be incredibly uncomfortable. Still, with the surge of AI platforms, we all must inevitably change how we do things when it comes to online marketing.

We decided to shift from educational content to perspective content, and that small tweak has made all the difference in this AI-driven social media world. We've been able to connect with people over shared experiences, values, and perspective. And when people connect with your company, they are 5x more likely to do business with you.

What are your thoughts?

08/22/2026

Jacksonville friends, here's a traffic update if you're heading downtown soon!

08/18/2026

When someone starts a business, unless it's a marketing company, they typically don't dream of creating content day in and day out. But unfortunately, in today's world, being successful online often requires it if you are a business owner.

People want to do business with owners they connect with or relate to.

As an owner or freelancer, do you like making content?

08/16/2026

If you are tired of competing with other companies on price, beat them with a good brand. You build a brand by showing people you can solve their problem in a way that makes them feel better, happier, or confident.

If you have no idea where to start when it comes to creating a brand, ask yourself: What problem do I solve for people who use my services or product? What feeling do they feel before using my product or service, and what feeling do they feel afterward? Then create content that takes people from feeling A to Felling B

Here's a real-life example: If you are a hairstylist, your ideal client may be feeling blah about their current hairstyle. They feel like they look dull. They feel like they have lost their sparkle in life. After receiving a haircut/style from you, they feel confident, fun, and ready to go out for a night on the town.

In the video you create, you would show yourself walking into your salon (showing your face in the first clip is a decent hook), spinning your chair around as you walk by, mixing up color, folding towels, and plugging in your tools. Add a voiceover that says something along the lines of, "Ma'am, if it's been way too long since you have felt that spark, that pep in your step, that shine, you probably just need a little trim and some time in my chair. Let's get you feeling back to your old self." Then show some "after photos" along with a song with heavy beat changes. (I like Nicki Minaj songs for this.)

All of this can be created in CapCut so you can natively upload it to the social media platform of your choice. After you upload it, add the trending audio and a decent caption so people can easily find you if they were searching for hairstylist in your area.

This type of content speaks to a persons current self, and the person they hope to be!

08/15/2026

1️⃣I’d start making founder content. Not because I want to be an influencer, but because people connect with people. I’d talk about what I know, what I believe, what I’m seeing in my industry, and what I’m learning while building the business.

2️⃣I’d focus on building a brand, not just making content. I’d get really clear on what I want people to associate with my business, how I want them to feel when they come across it, and what makes us different from everyone else doing something similar. You can make content all day long, but if people don’t remember who you are or what you stand for, you’re just feeding the algorithm.

3️⃣I’d share the most interesting parts of my life on Stories. Not every detail, and not in a way that feels forced, but I’d let people see the things that make me interesting outside of the business too. I really think we’re in the “interesting era” of social media right now. AI can give you information, write a caption, and even make pretty content, but it can’t replicate your actual life, your opinions, your experiences, your weird little interests, or the way you see the world. That’s the stuff that makes people want to keep watching

4️⃣I’d build an actual text list. Email is great, but I’d also be collecting phone numbers and finding reasons to connect with customers through text.

5️⃣Jayden Daniels said do not touch this number.

6️⃣I’d get really clear on what I want to be known for. Before I worried about making prettier graphics, I’d decide what three things I want someone to immediately associate with my business. Your content gets much easier when you know what reputation you’re trying to build.

7️⃣I’d use my customers as part of my marketing. Reviews, testimonials, tagged photos, FAQs, customer stories, before-and-afters, real reactions. Some of your best content is probably already being created around you.

8️⃣I’d focus way more on being recognizable than going viral. I don’t need 500,000 random people to see my business once. I’d rather have the right 5,000 people see me over and over again until my business becomes the obvious choice

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