SwartAd

08/19/2025

And designed so many more. “Inspired by Ian Fleming’s favorite gun, a Walther PPK, Caroff attached a barrel and trigger to the 007 and for his work received $300, the going rate for such an assignment, he said. Even though the logo, though altered in subtle ways, has been featured on every Bond film and on millions of pieces of merchandise, he received no credit, no residuals, no royalties.”

He also worked on iconic posters for 'West Side Story,' 'A Hard Day's Night,' 'Last Tango in Paris,' 'Cabaret,' 'Manhattan' and 'The Last Temptation of Christ.'

08/11/2025

PBS leadership felt that their existing logo (a famous design by by Herb Lubalin) needed to be more than just the classic 3-initials mark, something more evocative of a public-benefit system serving all people. Thus the “everyone” mark was born.

Tom Geismar designed the logo to represent the everyman. Now, he says, it’s those people who will suffer the most from the loss of public broadcast services.

03/05/2023

Interesting story.

Before its acquisition by LVMH in 2021, the jeweler was losing its luster. Under Alexandre Arnault, It's now one of luxury's brightest stars.

01/10/2023

Loyalty Shake-Up: Trader Joe's, Disney+ and Levi Strauss On Top
According to Brand Keys’ latest Customer Loyalty Engagement Index, customer loyalty is undergoing a massive sea change, with 95% of brands showing significant “expectation gaps.”
https://brandkeys.com/customer-loyalty-engagement-index/

12/15/2022

An everything but the kitchen sink kind of logo. 😆 "Maybe someone from accounting made it, since it’s safe to assume there may not even be a design department at Twitter after all the massive layoffs and ultimatums. Perhaps he prompted a generative image AI to create a “logo that combines the word ‘blue’ with the Twitter bird brand, ’80s p**n production company, CorelDRAW clipart CD, LOL.”"

The ’80s throwback logo is shiny, poorly kerned, and barely legible. But it’s also an accurate representation of what Twitter has become.

05/26/2022

SwartAd was pleased to brand the Paramount Global Content Distribution's 2022 LA Screenings event on the Paramount Lot. Here's a sampling of our environmental signage.