SwartAd

08/19/2025

And designed so many more. “Inspired by Ian Fleming’s favorite gun, a Walther PPK, Caroff attached a barrel and trigger to the 007 and for his work received $300, the going rate for such an assignment, he said. Even though the logo, though altered in subtle ways, has been featured on every Bond film and on millions of pieces of merchandise, he received no credit, no residuals, no royalties.”

He also worked on iconic posters for 'West Side Story,' 'A Hard Day's Night,' 'Last Tango in Paris,' 'Cabaret,' 'Manhattan' and 'The Last Temptation of Christ.'

08/11/2025

PBS leadership felt that their existing logo (a famous design by by Herb Lubalin) needed to be more than just the classic 3-initials mark, something more evocative of a public-benefit system serving all people. Thus the “everyone” mark was born.

Tom Geismar designed the logo to represent the everyman. Now, he says, it’s those people who will suffer the most from the loss of public broadcast services.

03/05/2023

Interesting story.

Before its acquisition by LVMH in 2021, the jeweler was losing its luster. Under Alexandre Arnault, It's now one of luxury's brightest stars.

01/10/2023

Loyalty Shake-Up: Trader Joe's, Disney+ and Levi Strauss On Top
According to Brand Keys’ latest Customer Loyalty Engagement Index, customer loyalty is undergoing a massive sea change, with 95% of brands showing significant “expectation gaps.”
https://brandkeys.com/customer-loyalty-engagement-index/

12/15/2022

An everything but the kitchen sink kind of logo. 😆 "Maybe someone from accounting made it, since it’s safe to assume there may not even be a design department at Twitter after all the massive layoffs and ultimatums. Perhaps he prompted a generative image AI to create a “logo that combines the word ‘blue’ with the Twitter bird brand, ’80s p**n production company, CorelDRAW clipart CD, LOL.”"

The ’80s throwback logo is shiny, poorly kerned, and barely legible. But it’s also an accurate representation of what Twitter has become.

05/26/2022

SwartAd was pleased to brand the Paramount Global Content Distribution's 2022 LA Screenings event on the Paramount Lot. Here's a sampling of our environmental signage.

02/08/2022

“But creative output of any kind depends upon a steady stream of tiny self-delusions — guardrails to keep yourself from veering into a pit of self-doubt and despair.”

Creative output of any kind depends upon a steady stream of tiny self-delusions. A different font helps me believe in my own words.

12/13/2021

A time to be grateful for all that we have, and to share with those who have lost all that they have.

Kentucky's United Way network is working with emergency management, disaster partners and local communities to support services for families impacted by the devastating tornado event of December 10 and 11, 2021.

10/19/2021

Beautiful, delicate and evocative.

Artist Lee Me Kyeoung (previously) continues her decades-long project of painting the dwindling number of Korean corner stores, rendering quaint shops in Yangsan, Gyeongju, Gunwi, Sangju, and Cheorwon as part of her ongoing A Small Store series. The delicate artworks capture the idiosyncrasies and t

09/25/2021

"British architecture critic Reyner Banham popularized the term, which both captures the buildings’ somewhat addled appearance and riffs on the ornamental glyphs used by typesetters."

The colorful carport-equipped apartment buildings offered affordable — and sometimes stylish — digs for generations of L.A. dreamers.

09/23/2021

“What makes it different from traditional typography design is that it focuses on letterform distinction to increase character recognition…”

East Hollywood -- As you read this article you probably don't know or don't care what type of font is being used. But for those who are vision-impaired, the font