Tuff We create thoughtful and diverse
human-driven content that redefines expectations. We’re your bold creative partner.

We exist at the center of creativity and ex*****on – developing ideas and bringing them to life. With a diverse leadership team boldly on the cusp of what’s next, Tuff bridges the gap between Gen Z and Gen X while amplifying underrepresented voices and stories. Always adaptable, and always authentic, we relentlessly focus on creating thoughtful, human-driven content that redefines expectation. We

are not a production company, an agency, or a development company – we are a little bit of everything working with you to define the scope that best fits your needs.

Congratulations to  on three nominations at this years . Best RockBest MetalBest Country
02/19/2026

Congratulations to on three nominations at this years .

Best Rock
Best Metal
Best Country

Epic new video for  for their song “Afraid of athe dark” directed by  Directed, Edited, VFX Production .Creative Executi...
02/18/2026

Epic new video for for their song “Afraid of athe dark” directed by

Directed, Edited, VFX
Production .Creative
Executive Producers
Producers
DP / Additional VFX
1st AC
Gaffer
Grip Daniel Williamson
Electric John Ricketts
Set Design / Construction Rob Gagnon & Jason Rubino
Set Construction Shelby Conquest
Scenic
Production Design
Makeup (Chris) Laura Lomonaco
Makeup (Band)
Additional VFX
PA Eric Spurgeon
Color Post 237, Duncan Salot
Asset Rendering Ken Lutz
BTS
Management
Commissioner
Director Rep

04/01/2024

🎉 Thrilled to Announce 🎉

Today marks a significant milestone for Tuff and our partners at Team One. We've helped to introduce the Lexus GX's groundbreaking new feature: SCENT MODE.

This innovative feature enhances the driving experience by bringing the essence of the outside world inside. The concept was born from our desire to redefine luxury and comfort, seamlessly blending nature with technology.

A huge shoutout to director Paul B. Cummings, the visionary whose creative genius was pivotal in crafting the perfect brand film to showcase Scent Mode. His ability to translate our vision into a captivating narrative brought the feature to life.

A heartfelt thank you to Team One, and our partners at Lexus, and everyone involved in making this idea a reality. Scent Mode is more than just an addition to the Lexus GX; it's a testament to innovation, collaboration, and pushing boundaries.

Client: Lexus
Agency: Team One
Production: Tuff
Director: Paul Cummings
Executive Producers: DJay Brawner & Max Rose

I'd like you to stay tuned for more updates and behind-the-scenes looks at how Scent Mode was brought to life. Let's continue to drive forward, innovate, and redefine the essence of luxury driving.

hashtag hashtag hashtag hashtag hashtag hashtag

https://tuff.la/work/gx-scent-mode

2019 was a hell of a year. Thank you to all of our partners.
03/01/2020

2019 was a hell of a year. Thank you to all of our partners.

Montage reel of some of our projects from 2019!

Great new video by Rob McConnaughy for The Menzingers!
08/21/2019

Great new video by Rob McConnaughy for The Menzingers!

Philly punks The Menzingers get political with their new single America (You’re Freaking Me Out).

Daydreaming of burritos again? So are we. First of many spots that we did with The Many for Qdoba. Agency: The ManyProdu...
07/02/2019

Daydreaming of burritos again? So are we.

First of many spots that we did with The Many for Qdoba.

Agency: The Many
Production: Tuff Contender
Director Wh**ey McConnaughy
Producers DJay Brawner Max Rose
Cordinator Evan McGillivray
Director of Photography Yuki Noguchi
Production Designer Christian Corio
VFX & Color ScissorFilms

We have "All The Feels" for the new Fitz and The Tantrums video directed by Ryan Rickett and Sonia Oh Rickett. Fitz and ...
06/28/2019

We have "All The Feels" for the new Fitz and The Tantrums video directed by Ryan Rickett and Sonia Oh Rickett.

Fitz and the Tantrums - “All The Feels”

Producer MARCO DE MOLINA
Executive Producers: Max Rose DJay Brawner
Director Ryan Rickett
Director Sonia Oh Rickett
Directors’ Asst Kyle Weaver
Directors’ Asst Onate
Production Coordinator Rain Zheng
Playback PA Ryan Kelley
Production Intern Sunny Xiang
DP Emmett
1st AC Cary Gallagher
2nd AC Marty Stiles
Gaffer Felipe Solares
Key Grip Rudy Covarrubias
Best Boy Electric Eduardo Zamora
Electric Jorge Solares
Art Director Andrew Stark
Set Dresser Sara Gunderson
Set Dresser Paco Valentine
Key HMU Courtney Housner
HMU Asst Jen Turgeon
VFX Supervisor Sam Malko
Site Rep Mary Przybylski

Post
Editor Alex Splice Jones
Colorist RKM Studios
VFX ScissorFilms

Talent
Receptionist Jennifer Nestegard
Nurse #1 Rocio De La Grana
Nurse #2 Tatiana Luther
Nurse #3 Bri Ana Wagner
Nurse #4 Vanessa Gubian
Waiting Room Patient #1 Michele Miskovich
Waiting Room Patient #2 Kelli McCran

Fitz and the Tantrums official video for the title track from their upcoming album All The Feels - available September 20th on Elektra Records. Pre-order All...

Another stunning video from Emma HigginsHayley Orrantia"If I Don't"Director: Emma HigginsProducer: Evan McGillivray EP: ...
06/26/2019

Another stunning video from Emma Higgins

Hayley Orrantia
"If I Don't"

Director: Emma Higgins
Producer: Evan McGillivray
EP: Blake Greenbaum
Dp: Kyle Fallon
Editor: Shannon Griffin
Colorist: RKM Studios

Hayley Orrantia struggles at the end of a relationship in her autobiographical new song “If I Don’t.”

New video for The Glorious Sons by director Joe Mischo, the newest addition to the Tuff family. The Glorious Sons"Panic ...
06/11/2019

New video for The Glorious Sons by director Joe Mischo, the newest addition to the Tuff family.

The Glorious Sons
"Panic Attack"

Director: Joe Mischo
Cinematographer: Matt Hoodhood
Producer: David Johnson
EP: DJay Brawner
Head of Production: Max Rose
Prod. Co: Tuff Contender
AD: Harry Katz
Production Design: Skye Prey
Colorist: Arianna Shining Star Pane Apache

Director's Rep Las Bandas Be Brave Jen Herrera

The new single from The Glorious Sons, stream it here: https://theglorioussons.lnk.to/PanicAttack Director: Brume. Production: Tuff Contender Producer: Davey...

Bailey Bryan“Perspective”Warner Nashvillehttps://www.youtube.com/watch?v=33-MyRYYSXIDirector Emma HigginsExecutive Produ...
06/11/2019

Bailey Bryan
“Perspective”
Warner Nashville

https://www.youtube.com/watch?v=33-MyRYYSXI

Director Emma Higgins
Executive Producers: May Iosotaluno Max Rose DJay Brawner
Production Tuff Sontender
DP Chris Adams
Editor JR Stricklandd
Colorist RKM Studios

Dir rep Las Bandas Be Brave Jen Herrera

Bailey Bryan - "Perspective" (Official Music Video) ITS HERE. I feel like this is my first “big girl” music video... A whole cast and crew of people made thi...

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