Sustainable PR - Glens Falls NY Public Relations Agency

Sustainable PR - Glens Falls NY Public Relations Agency Sustainable PR is the only green-focused public relations agency led by veteran PR practitioners with decades of experience winning earned media exposure.

Yesterday, the solar industry mobilized in Albany to lobby and rally for the inclusion of the Accelerate Solar for Affor...
05/07/2026

Yesterday, the solar industry mobilized in Albany to lobby and rally for the inclusion of the Accelerate Solar for Affordable Power (ASAP) Act in the 2027 state budget. ☀️

Founder and principal Tony DeFazio joined New York Solar Energy Industries Association members and advocates from more than 60 organizations to highlight the ASAP Act as one of the state's most powerful tools to lower energy bills for all New Yorkers — and encountered overwhelming support from legislators on both sides of the aisle.

The group took to the steps of the Capitol Building's Million Dollar Staircase to relay a simple message: Clean energy is affordable energy. New York wants solar A.S.A.P.

New York City ➡️ Lake Placid ➡️ Rochester. SPR crossed the state on  !An eventful and rewarding week ended with a bang a...
04/27/2026

New York City ➡️ Lake Placid ➡️ Rochester. SPR crossed the state on !

An eventful and rewarding week ended with a bang at the Climate Solutions Accelerator's annual Climate Solutions Summit. This year’s event centered conversations around energy and power — from the physics that energize our world to the social systems that determine how we live, work, and thrive.

Some highlights:

🦠 Climate change is a "metabolic issue"

Keynote speaker Dr. Nate Hagens likened our current culture to a “mindless superorganism akin to a blind, hungry amoeba.” Confronting the climate crisis necessitates a complete overhaul of our economic and governance systems. Hagens called for advanced policies (researching, building awareness, and constituency for future policies), different prices and incentives (beyond GDP), and “Goldilocks technologies” (technology that uses simpler, local ingredients to serve everyone), as components of this process.

💡 AI pulls from the past — only humans can ideate.

A productive roundtable discussion among marketing and communications folks unpacked the role of AI in our sector. What forms of regulation should we rally around? What are the greatest fears or concerns related to AI? What benefits does it provide? Amidst an underlying tension and fatigue, there was a resounding consensus that humans alone can produce the work that will meet society’s preferences and steer meaningful change.

⚡New York has the energy, and it’s doing the work. At a time when 40% of New Yorkers can’t pay their energy bills, it’s time to crank up the power to meet our climate and affordability goals.

An array of breakout sessions featured climate experts and leaders powering up this work across different sectors. SPR learned how agrivoltaics revitalized a local farm, toured RG&E’s Hydroelectric Station 26, and got into the nitty-gritty about what’s keeping climate-conscious Monroe County residents from reducing their own emissions.

A huge thank you to the Accelerator for an extremely energizing and insightful event!

🌎 This Earth Day, Sustainable PR joined activists, scientists, educators, state officials, and public health professiona...
04/23/2026

🌎 This Earth Day, Sustainable PR joined activists, scientists, educators, state officials, and public health professionals to celebrate a different form of technology being deployed to drive progress towards our climate goals: Art.

Hosted by the New York State Public Health Association, “Climate Communications Through the Arts” highlighted the role of the arts in humanizing science, connecting head to heart, and bringing people together to spark ideas for climate action and policy. If “energy” is the ability to do work, then art expands our generative capacity, catalyzing the conversations and relationships needed for persistent progress.

SPR took the opportunity to see what messages are resonating with leaders across New York State, and walked away inspired by a different form of energy that's helping us reach our climate goals.

A day for the planet reminds us that humans are planetary force of change. Those that can harness humanity's greatest strengths will be the ones that define its future.

"Sunlight has to travel 93 million miles to reach the earth. But none of those miles go through the Strait of Hormuz."Ac...
04/14/2026

"Sunlight has to travel 93 million miles to reach the earth. But none of those miles go through the Strait of Hormuz."

Activist Bill McKibben joins William Brangham, host of Horizons from PBS News, and Jigar Shah, co-founder of clean technology advisory firm Multiplier, to discuss the future of renewable energy. The war in Iran has proven that renewable energy sources, once branded as "alternatives," have always been essential — to energy affordability, security, and independence. To the values that define America, and to the future of its people.

About 90% of new electric generation around the world has come from the sun and the wind. A recent report from the U.S. Energy Information Administration predicts solar power will generate 17% more electricity this summer compared to last.

The time has come. America is building. ☀️

Watch the full segment here:

Will more Americans embrace renewable energy after the latest oil price surge?

03/31/2026

Sustainable PR secured national media attention for client Brooklyn SolarWorks' landmark installation: the first residential battery energy storage system (BESS) in New York City.

A placement in The Real Deal — the nation’s premier real estate outlet — and coverage across major industry publications spotlights their ongoing leadership in clean energy solutions, simultaneously positioning them as credible, pragmatic partners in the regulatory process.

Developed by Briggs & Stratton Energy Solutions, the refrigerator-sized BESS model sits tucked beneath a Brooklyn SolarWorks rooftop solar canopy in Chinatown — an unassuming monument to the eight-year saga of permitting work needed to usher in a future of energy resilience.

Check out the feature here: https://therealdeal.com/new-york/2026/03/28/nyc-bill-takes-aim-at-battery-energy-storage-systems/

Battery energy storage is essential to grid stability and reliability as energy demands increase. But as deployment acce...
03/18/2026

Battery energy storage is essential to grid stability and reliability as energy demands increase. But as deployment accelerates, it’s leaving gaps — in information, trust, and community voice. Yesterday, SPR headed to Albany to help fill them.

The team spent the day facilitating a slate of productive conversations for our client, Carson Power. After meeting with senators and legislators to discuss the role of battery storage in energy affordability and grid stability, the team sat down for an interview with News10’s Bianca Caputo to take these conversations beyond the capitol.

The day’s dialogue addressed community concerns, clarified questions about battery energy storage technology, and mapped out a productive path forward. Thank you to everyone who took the time to connect!

☘️The Chicago River goes green one weekend of the year, but Nichols Farms runs green year-round, committed to sustainabl...
03/16/2026

☘️The Chicago River goes green one weekend of the year, but Nichols Farms runs green year-round, committed to sustainable practices that ensure a healthy planet and people for generations to come.

We’re proud to support such an incredible family — and a certain smiling pistachio was thrilled to join their exhibition in Chicago’s St. Patrick’s Day Parade. Add ‘mascot’ to Lydia’s growing list of ways to champion SPR’s clients!

03/13/2026

Tomorrow, our client Nichols Farms will be rolling down Columbus Drive in Chicago’s 70th annual St. Patrick’s Day Parade! ☘️

Lydia has arrived in Chicago, where she’ll be making a special appearance on the Nichols parade float… 👀

Want to follow along? Tune into ABC7 Chicago at 10am CDT/11am EDT, where the ever-popular river dyeing will kick off the parade.

New York needs solar: ASAP. A memo disclosed by NYSERDA claimed that if the state continues to comply with its climate l...
03/12/2026

New York needs solar: ASAP.

A memo disclosed by NYSERDA claimed that if the state continues to comply with its climate law — the Climate Leadership and Community Protection Act (CLCPA) — New Yorkers relying on oil and natural gas may see their energy bills rise by as much as $4,000 a year.

A solution is at hand: The Accelerate Solar for Affordable Power (ASAP) Act, introduced in February by State Senator Pete Harckham. By expediting distributed solar deployment and modernizing interconnection, ASAP would generate nearly $1 billion of annual utility bill savings, create 15,000 jobs, and shield New Yorkers from a volatile energy market — all while propelling the state towards its climate goals. ASAP eliminates the perceived tradeoff between affordability and clean energy ambition.

Check out Tony’s full perspective on why New York must amend the CLCPA to incorporate the targets established by ASAP:

Sustainable PR’s founder, Tony DeFazio, speaks to why New York’s Climate Law must embrace distributed solar as the path to affordable clean energy. A memo disclosed by the New York State Energy...

SPR 🤝ABRSPR attended the Albany Business Review's annual "Meet the Newsroom" event this week. It was a valuable opportun...
02/13/2026

SPR 🤝ABR

SPR attended the Albany Business Review's annual "Meet the Newsroom" event this week. It was a valuable opportunity to hear from reporters about what is top of mind and gain insight into how PR professionals can provide the most value — a process that begins well before a pitch.

The ABR team shared insights on several key questions:

➡️ What distinguishes an interesting story from a newsworthy story?
➡️ How do you pitch a story that doesn’t fit cleanly within a reporter’s typical beat?
➡️ What do reporters value most in a source?

Stay tuned for our full reflection on what the media is looking for in 2026...

Thank you to the ABR team for such a candid and informative discussion!

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79 Warren Street Street, Suite #303
Glens Falls, NY
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